Qualitative Competitor Analysis
Attributes
Important to
Customers
Quality
Price
Location
Selection
Service
Scheduling
Specialization
Personalization
Total
Adirondack
Counseling
Services
Weight Rating
0.10
0.15
0.10
0.10
0.20
0.20
0.05
0.10
1.00
4
5
3
4
5
4
3
4
Fulton Hospital
Main St. Hospital
Amsterdam
Hospital
Family Mental
Health
County Mental
Health
Weighted
Weighted
Weighted
Weighted
Weighted
Rating Rating Rating Rating Rating Rating Rating Rating Rating Rating
0.4
0.75
0.3
0.4
1
0.8
0.15
0.4
4.20
3
4
4
4
4
3
5
3
0.3
0.6
0.4
0.4
0.8
0.6
0.25
0.3
3.65
3
4
5
4
2
3
5
3
0.3
0.6
0.5
0.4
0.4
0.6
0.25
0.3
3.35
3
3
5
5
4
2
4
3
0.3
0.45
0.5
0.5
0.8
0.4
0.2
0.3
3.45
4
4
3
4
4
3
4
3
0.4
0.6
0.3
0.4
0.8
0.6
0.2
0.3
3.60
4
3
2
4
4
3
4
4
Weighted
Rating
0.4
0.45
0.2
0.4
0.8
0.6
0.2
0.4
3.45