Ads preferences by persons
with different accentuations
The Object and
the subject-matter of study
• People's ads preferences
• The correlation between persons’
ads preferences and various accentuations
The sample
58 people
aged 18 - 26
The methods
•
Leonhard – Shmishek questionnaire
•
Author's questionnaire
aimed at identifying people's ads preferences
•
Data processing method –
Spearman's rank correlation coefficient
The model of the research
Ads preferences
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Value image
Pseudo-explanation
Mirroring
Winning side
False uniqueness
Implicatures
Comparison method with market competitive
analogues
Truism
Systematic repetition
Сoncealing information
Erotic and sexual motives
Unspoken things
Reliance on authority
Agglutination
Figure-background change
Types of character accentuations
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Demonstrative
Pedantic
Stuck
Excitable
Hyperthymic
Dysthymic
Cyclotimic
Exalted
Alarming
Emotional
The сorrelation pleiades
The сonclusion
There are correlations between emotive type and ads preferences:
•
Concealing information
•
Value image
•
Truism
•
Agglutination
Also there are correlations between alarming type and ads preferences:
•
Pseudo-explanation
•
Value image
Identified correlations between hyperthymic type and ads preferences:
•
Systematic repetition
•
Mirroring
Found out correlations between exalted type and agglutination and excitable type
and pseudo-explanation.
どうも 有難う 御座います
Спасибо за внимание!