Industry
Application of
DSS, ESS & BI
Amit Kumar Patra
Amit Patra_CLA2
Coffee
• Expanded too rapidly
• Underestimated domestic
competition
• Didn’t understand unique needs
of Australian coffee culture
• Couldn’t understand user
preferences
Industry 4.0
Investments in
Industry 4.0
Architecture
Benefits of DSS
Why Use DSS?
• Speedy Computations
• Improved communication & collaboration
• Increased productivity of group members
• Improved data management
• Managing giant data warehouses
• Quality Support
• Overcoming cognitive limits in processing and storing information
Object Oriented DSS
Adaptive
Can evolve with
changing scope
Code reusability
Supporting
multiple data
formats
Supporting
multiple APIs &
connectors
“What-if”, ”Goalseeking”, ”Data
sensitivity”
Web Based DSS
Increasing the
availability
Growing
sophistication of web
technologies
Providing remote
controlling
Distributed
computations
Exchange of complex
multimedia
information
Beyond geographic
boundaries
Supporting multiple
users
Web & mobile access
GDSS Enhancing Decision Making
• GDSS – Group Decision Support System
• Makes it easier to discuss topics, propose ideas, & find the best
alternative
• Special design to support
• Creative thinking,
• Effective communication
• Decision making
• Easy-to-use platform for multiple participants beyond geographic
boundaries
• Corporate multiple perspectives in decision making process
• Automated record keeping for future review & analysis
• Parallel communication to allow multiple participants communicate
simultaneously
AI in Business Intelligence
Retail B2C Credit Card Company
• Check the credit report
• Check the annual household income
• Check the outstanding debt
• Check the criminal records
• Building the DSS & ESS
• Object oriented Web based, mobile accessible, GDSS with ESS feature
AI-Enabled
• AI enabled for automating ad
targeting, BI, data analysis, report
generation, report study, credit
check & credit approval.
References
Schwab, K. (2017). The Fourth Industrial Revolution. Adfo
Turner, A. (2022, October 1). How Many People Have Smartphones Worldwide (Oct 2022). BankMyCell.
Retrieved October 16, 2022, from https://www.bankmycell.com/blog/how-many-phones-are-in-the-worldBooks
Power, J. (1993, June). Object-oriented design of decision support systems in natural resource management.
Computers and Electronics in Agriculture, 8(4), 301–324. https://doi.org/10.1016/0168-1699(93)90018-v
Arefin, M. S., Hoque, M. R., & Bao, Y. (2015, August 10). The impact of business intelligence on organization’s
effectiveness: an empirical study. Journal of Systems and Information Technology, 17(3), 263–285.
https://doi.org/10.1108/jsit-09-2014-0067