1 Customer Discovery Student’s Name Institutional Affiliation Course Professor’s Name Date 2 Customer Discovery List characteristics of Customer Discovery and list at least 2 specific traits of Military customer discovery One of the characteristics of the process of discovering customers is breaking down the assumptions rather than confirming them. Essentially, this calls for the business person to go out into the field to identify with the customers and collect any necessary information that confirms their beliefs or hypothesis. Another characteristic of the customer discovery process is the validation of customers. One of the traits of military customer discovery is a strong work ethic. Besides, military customer discovery requires a resourceful, agile, loyal, and hardworking person with a strong sense of integrity, a common characteristic of veterans.