Student ID Number:
Module Code
Module Title
GSP6000
Module Credits
Strategic Management
Academic Year and
Semester
20
Examination Board
2022-23, 1st Semester
Level & Block
January 2023
Method of Assessment
Coursework
Module Leader
Dr. Gina G. Jocson
L6-B1
Term
Weighting
Mid-term
50%
Module Leader email
gina@gulfcollege.edu.om
Additional Information (if any)
Tutor Sharing the Module: Mr. Nabil Makki
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- nabil@gulfcollege.edu.om
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Assessment Details
Assessment title
Abr.
Weighting
Coursework
PORT1
50%
Pass marks for undergraduate work is 40%, unless stated otherwise.
Task/assessment brief:
The portfolio includes 4 different tasks which are all compulsory.
Task 1. Literature review (700 words equivalent)
A. Compile at least four (4) literatures, from books, journals, magazines and any other academic sources that
define Strategic Management with proper citation and references. (10 marks)
B. From the literature gathered, make a review on its differences and similarities. (10 marks)
C. Based from your answer in A & B, write 10-lines in each of the paragraph of two, your own understanding of
what strategic management is. (20 marks)
Task 2. An analysis of a local company using Bowman’s Strategy Clock. (700 words)
A. Choose a local company which you are familiar with, and critically describe the company background in
terms of its products, location, costumers, and company image or reputation. (20 marks).
B. Using the Bowman’s clock, which do you think in your own analysis is the focus of the company in terms of 8
marketing strategies developed by Cliff Bowman and David Faulkner? Provide a convincing explanation as
support to your answer. (20 marks)
Task 3. Situational Analysis (600 words)
Oman is known to be heavily dependent on its oil resources as the country’s source of revenue; however, there were
times that oil prices in the global market dropped and this scenario challenges the country and came to think of
tourism as the possible alternative to save the country’s economy. Consider yourself as a consultant and asked to
suggest your opinion, do you think to diversify to tourism is feasible? Provide a strong support to your opinion. (20
marks)
Additional instructions:
Write the number of words used, excluding references, at the end of your assignment. Provide the list of sources you
used at the last page of your assignment with proper label ‘References’. You may include diagrams, figures etc.
without word penalty. The number of words will be + or – 10% of the total words allowed.
A work declaration must be included just after the reference page of your assignment. This ensures that you prepare
your work in good faith. Any form of collusion and/or academic unfair practice will be dealt with according to the
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pertinent rules and regulations of the partner university. Please read carefully the plagiarism guide.
Word count (or equivalent):
2000
This is a reflection of the effort required for the assessment. Word counts will normally include any text,
tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are
excluded from the word count. Contents of appendices are not usually considered when determining your
final assessment grade.
Submission Details
Submission
Deadline:
Mid – 3 November 2022
Estimated
Feedback
Return Date
After the result
announcement (10 working
days) – January 2023 EB
Submission
Time:
9:00 PM (Turnit-in)
Turnitin:
Any assessments submitted after the deadline will not be marked and will be recorded
as a non-attempt unless you have had an extension request agreed or have approved
mitigating circumstances. See the Gulf College website for more information on
submission details and mitigating circumstances.
File Format:
The assessment must be submitted as a word document and submit through the
Turnitin submission point.
Your assessment should be titled with your:
Student ID number, Module code and Assessment ID,
e.g. 1610200 GAC3000 WRIT1
Feedback
Feedback for the assessment will be provided electronically via Turnitin / MS Teams /
Face to Face. Feedback will be provided with comments on your strengths and the
areas which you can improve. Module tutors give students two types of assessment
feedback: formative, which is given when the student is working on the completion of
an assignment or coursework, and summative, which is given upon completion of the
module. A comprehensive assessment feedback on your performance will be given
after the announcement of the results. (10 Working Days)
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Assessment Criteria
Learning outcomes assessed
On successful completion of the module, a student should be able to:
 Obtain a systematic understanding of the key aspects of strategy. This will be gained through the acquisition
of coherent and detailed knowledge of relevant aspects of strategy, which will range from classical theories
to the latest thinking in the subject.
 Develop the ability to accurately deploy established strategy techniques and approaches, as well as the
latest thinking, regarding analysis, enquiry and application to strategy related concepts and practical
situations.
 Gain a conceptual understanding which enables them to devise, contribute to and sustain strategy related
arguments and discussions, whether concerning classical aspects of strategy, or the latest thinking on
strategy and its environments.
 Develop a range of problem solving techniques and approaches which can be used to understand and
resolve theoretical and practical situations.
 Demonstrate appreciation of the areas of uncertainty, incompleteness, ambiguity, contradictions and the
limits of knowledge relating to strategy and its environments.
 Apply the methods, techniques and approaches learnt to review, consolidate extend and apply their
knowledge of strategy and related areas to initiate strategy related tasks and projects, from theoretical or
practitioner perspectives.
 Demonstrate understanding of and critically evaluate arguments, assumptions, abstract concepts,
uncertainties and data relating to strategy, which will enable them to frame questions, make judgements
and develop solutions to theoretical and practical problems relating to strategy and its environment.
 Demonstrate appropriate skills and knowledge which will allow them to enquire, make decisions and resolve
problems in the complex, ambiguous, incomplete and unpredictable world of strategy and related areas.
 Exercise their own initiative and responsibilities regarding undertaking further training and learning in
strategy and related areas.
 Develop and manage their own approaches to learning and training, identifying appropriate research articles
and data, as well as identifying their future training needs in areas relating to strategy
In addition, the assessment will test the following learning outcome:




Develop the ability to accurately deploy established strategy techniques and approaches, as well as the
latest thinking, regarding analysis, enquiry and application to strategy related concepts and practical
situations.
Develop a range of problem solving techniques and approaches which can be used to understand and
resolve theoretical and practical situations.
Be able to apply the methods, techniques and approaches learnt to review, consolidate extend and apply
their knowledge of strategy and related areas to initiate strategy related tasks and projects, from theoretical
or practitioner perspectives.
Understand and critically evaluate arguments, assumptions, abstract concepts, uncertainties and data
relating to strategy, which will enable them to frame questions, make judgements and develop solutions to
theoretical and practical problems relating to strategy and its environment
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Marking/Assessment Criteria
Section
No.
1
2
3
Marks
Allocated
Description
Clippings (700 words)
A. four (4) literatures 2 marksx4=8; with proper citation/reference
(2 marks)
B. Review on its differences and similarities. (10 marks)
C. Own understanding of what strategic management is. (20 marks)
An analysis of a local company using Bowman’s Strategy Clock
A. Company background
1. location, (5 marks)
2. costumers , (5 marks)
3. nature of products/services (5 marks)
4. Company’s image (5 marks)
B. Focused strategy (5 marks)
convincing explanation as support (15 marks)
A. Opinion if to diversify to tourism is feasible (5 marks)
B. Strong support (5 marks)
Total
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40
40
20
100
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