CONFIDENTIAL & PROPRIETARY
Creators Livestream & Short Video
Playbook
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1. What is TikTok Shop?
2. Part I: E-commerce livestream guide
•Before LIVE
•During LIVE
Agenda
•After LIVE
3. Part II: E-commerce Short video production guide
•Brainstorming
•Scripting
•Shooting & Editing
•Posting
|
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CONFIDENTIAL & PROPRIETARY
Powered by TikTok’s unique content and discovery
system, our videos and livestreams make shopping
CONFIDENTIAL & PROPRIETARY
One-Stop User Shopping Experience
community-driven, relevant and fun.
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🛒
🛍
Expanding
Reach
Reduced
Shopping Friction
Branding & Selling in
one go
Riding on TikTok’s
Enormous and
Growing User Base
Direct link to the
shopping icon from
short video/livestream
Videos drive both
brand awareness and
sales at the same time
CONFIDENTIAL & PROPRIETARY
Uniqueness of TikTok Shop
5
CONFIDENTIAL & PROPRIETARY
3 Immersive and native ways for creators to earn
commissions
3 ways
LIVE Selling
Product Showcase
Video Selling
What you need to do?
Create e-commerce
videos & livestream
frequently
Livestream Selling
Product Showcase
Video Selling
6
Commissions
Earn lowest 3% to
highest 10%
commissions
through for each
product
Increase Influence
Foster Relationship
Participate in various
events and gain public
exposure with the
opportunity to emerge
as star creators
Build relationships
with merchants and
brands
CONFIDENTIAL & PROPRIETARY
What can you get?
7
Part I: E-commerce Livestream Guide
|
What is TikTok eCommerce livestream?
With TikTok Shop, people can buy products during your livestream.
You can inteact with your audiences in real time. There, you share your
thoughts, answer their questions, and understand their expectations.
And you can do them all in real time.
An immersive experience for product
recommendations
Viewers can
comment or ask
questions in real
time
Viewers can make
purchase in the
shopping cart
Viewers can send
virtual gifts to host
You can test the products right in front of your audience, without edits,
without filters. People can learn what to use and how to use all from
you.
CONFIDENTIAL & PROPRIETARY
A real-time engagement with TikTok users
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CONFIDENTIAL & PROPRIETARY
CONFIDENTIAL & PROPRIETARY
How TikTok Shop Appears in Livestream
Live Room View
Pinned Product
Shopping Cart
Product Details
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CONFIDENTIAL & PROPRIETARY
What to do
before live?
1
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2
Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
CONFIDENTIAL & PROPRIETARY
Necessary steps for followers to reach you
Settings &
Privacy- Privacy
Comments &
Direct Message
Choose "Everyone"
Choose "Everyone"
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Free Samples Feature
CONFIDENTIAL & PROPRIETARY
Step 1: Look for products with free sample icon
1. Showcase Icon
2. Add products
3. Find products with
free sample label
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Free Samples Feature
CONFIDENTIAL & PROPRIETARY
Step 2: Request for free samples
1. Click Request
2. Request for
sample
3. Fill in your info
4. Click Submit
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Free Samples Feature
CONFIDENTIAL & PROPRIETARY
Step 3: Follow up with request notification
Option 1. Check
Inbox
Option 2. Check
Notifications
Option 3:
Click Request
4. Request
Detail Page
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CONFIDENTIAL & PROPRIETARY
How to contact sellers for samples?
1. Showcase Icon
2. Add Products
3. Find products
4. Click
Contact Seller
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
How to add products to livestream?
Click Product
Choose from Showcase
Option 2:
Choose from Affliate
CONFIDENTIAL & PROPRIETARY
Option 1:
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Teaser video & Calendar Reminder
CONFIDENTIAL & PROPRIETARY
Before Live
Teaser video
•
Livestream start date & time
•
Unique selling points (hot
products, highest discount,
gimmicks, collab influencers)
•
Your TikTok handle name
•
CTA (activate reminder/follow
account)
Calender Reminder
Share your livestream teaser on
TikTok Stories
Teaser video on the D-1
and D-Day
Insert countdown
sticker in your video
Post reminder on
TikTok Stories
2
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3
Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Live Room Basic Equipment
●
Phone camera/camera + tripod
●
Lighting (LED Ring Light 14-16 inch, 160 cm)
●
Neutral colored background/wall
●
Table, chairs, and shelf for product display
●
Stable internet connection
●
Display product + peripherals (e.g: when
showcasing a powerbank, prepare a phone)
Additional
●
Microphone
●
Speaker for background music
●
Monitor/tablet for teleprompter
●
Cheering instruments
CONFIDENTIAL & PROPRIETARY
Prepare basic equipment:
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For Fashion, Makeup & Skincare Product: Use Cool Tone Lighting
Have you ever checked the car mirror and realised your make up is just not right?
It's most likely the lighting colour in the bathroom could be too yellow or red
CONFIDENTIAL & PROPRIETARY
Live Room Lighting Guideline
Purpose of using cool tone color: To demonstrate the real colour of the products
For demonstration of food when selling home & living or kitchen appliances:
Use Warm Lighting
Purpose: To strengthen the color of the food and increase appetite
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Live Room Prop
●
Show exclusive discounted price
●
Write down the product choice (E.g. Colours, Size)
●
Shipping or discount voucher
●
Product ingredients or main selling points
Calculator:
●
Calculate and show the fans how much they can
save
CONFIDENTIAL & PROPRIETARY
Small Whiteboard/ Printed Cards:
Service Bell:
●
Can be used after countdown to create sense of
urgency
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Fashion, Apparels, Shoes
●
Hangers (Recommend to display products that will be on the LIVE)
●
Mannequin
●
Decorative fabrics or carpets based on the styles of the products
●
Leave a space or stage for models to showcase the outfit
Makeup & Skincare
●
Tables and chairs (For product display and hosts demonstration)
●
Products display as background
CONFIDENTIAL & PROPRIETARY
Types of Live Room Set Up
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Types of Live Room Set Up
Small space with
simple decoration
Scene
Medium Shot
Applicable Scene
●
Find a clean wall, hosts can be seen in the middle of the screen
●
Product can be displayed on the tables in front of the hosts or use printed
brand names, information as background
●
Cozy rooms, living
rooms
Hosts can go live on the couch, products can be displayed on tea table or study
desks
Medium Shot
●
Use background lighting, sunset lamp to create a warm atmosphere for the
livestream
Bigger space with
product display
rack
Full Shot
●
Display products on the rack.
●
Hosts can sit right next to the rack, product will be the main focus of the
livestream.
●
Green screen,
background
decoration
CONFIDENTIAL & PROPRIETARY
Live Room
Make sure the host are sitted at a distance with the decoration so that the
audience can also see the background
Medium Shot
●
Use curtains or fabrics as background and use lighting decoration to improve
users viewing experience
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Use catchy title such as:
•
Bringing new porudcts and promo to you!
•
Selling the hottest items on TikTok Shop!
•
Mari Mari! Promo Hebat awaits you!
Use relevant topic to your products:
•
E.g. If you are selling skincare and makeup,
choose Beauty & Fashion
Add title & topic
CONFIDENTIAL & PROPRIETARY
Live Cover, Title & Topic
How it appears in LIVE
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Create your own slogans
To support your online persona, utilize
slogans to emphasize the unique selling
point in your short
video/livestream/TikTok profile
caption/other social media.
CONFIDENTIAL & PROPRIETARY
Tips: Prepare & utilize slogans & jargons
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
CONFIDENTIAL & PROPRIETARY
Tips: Check Mirror Function
Avoid Reversed Image
If you have items with writings, don’t forget to
activate mirror function on your livestream to
avoid reverse UI image on viewers’ side.
Best to do a dress rehearsal to check whether
all video setup is working properly.
Don’ts
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers
to reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & utilize slogan & jargons
• Check Mirror Function
• Prepare Host-Background
• Prepare Cue Card
Tips: Prepare Host-Background
CONFIDENTIAL & PROPRIETARY
Follow the 121 Rule
• Top of the screen: leave 1/4 space for brand logo and
product stickers
• Middle of the screen: Make sure host is taking 1/2 of the
screen. Host should keep him/her eyes on the camera.
• Bottom of the screen: The table occupies 1/4 space of
the screen to display products
Also: Group your products based on similar brand/packaging
color – create a layered display! (from small to big)
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Before LIVE
|
E-commerce livestream preparation
• Before LIVE
• Necessary Preparation for followers to
reach you
• How to request samples?
• How to add products to livestream
• Preheat your livestream
• Liveroom Set Up
• Live Cover & Title Set Up
• Prepare & Utilize Slogans and Jargons
• Prepare Cue Cards
No.
1.
2.
Event
Opening:
- Greetings
- Benefits of
Today
- CTA
Product 1:
Xiaomi Air Fryer
4.5L, 800 W, disc
500k, 1.599 to 1 Mio
Duration
Time
Description
5 min
10:00-10:05
Hi everyone, welcome to livestream ‘Heroes at Home’
with me {host name}. Oh, hello {viewers name},
thanks for coming to this livestream, where are you
from? How are you today?
Today there will be a FLASH SALE of Realme C21 2021
dari from IDR 1,599 Mio discounted by IDR 400k to
only 1,199 Mio, more discount on Air Fryer Xiaomi,
Smart TV COOCAA, and a lot more home appliances
cheaper by up to IDR 750k. Near the end of this live
there will be OVO cash giveaway with total value of
500k only for my followers. So click follow now & don’t
forget to stay tune!
10 mins
10:05-10:15
CONFIDENTIAL & PROPRIETARY
Prepare Cue Cards
You want to eat fried foods but is afraid of
cholesterol? I have the newest Air Fryer for you from
Xiaomi with 4.5 L capacity. I have tried this to bake a
large-sized cake and it fits! Power is 800 W so no
need to worry about the electricity bills!
Cheapest price out of all e-commerce, discount IDR
500k, from IDR 1.599 MIo now only at 1 Mio!
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CONFIDENTIAL & PROPRIETARY
What to do
during live?
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1
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Product
Review &
Gimmicks
Opening
(5-10 mins)
•
•
•
Greeting (1 min)
○ Make old viewers feel
known & new viewers feel
welcomed
Benefits of Today (3 mins)
○ Give reason to stay tune
via spoilers of products &
promotions
Guide on Placing Order (1 min)
○ Explain how to order to
new viewers
•
•
•
•
Product presentation (5-10 mins/product)
○ Inform What + Why + How much
Q&A (5 mins)
○ Interact with comments to solve order
blockers & ensure quality
Urgency to Purchase (2 mins/product)
○ Urge conversion to happen during
livestream
Gimmicks (10 mins)
○ Increase engagement, follow rate, GMV
achievement through challenges
Closing
(5-10 mins)
•
•
•
Q&A (5-10 mins)
○ Interact casually with viewers to
increase loyalty
Urgency to Finish Payment (2 mins)
○ Urge conversion
Teaser (1 min)
Give what to expect on the next
○
livestream
CONFIDENTIAL & PROPRIETARY
Key Parts of Livestreaming
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3
Opening
Hi everyone, welcome to livestream ‘Heroes at Home’
with me {host name}. Oh, hello {viewers name}, thanks
for coming to this livestream, where are you from? How
are you today?
Today there will be a FLASH SALE of Realme C21 2021
dari from IDR 1,599 Mio discounted by IDR 400k to only
1,199 Mio, more discount on Air Fryer Xiaomi, Smart TV
COOCAA, and a lot more home appliances cheaper by
up to IDR 750k. Near the end of this live there will be
OVO cash giveaway with total value of 500k only for
my followers. So click follow now & don’t forget to stay
tune!
Buy all the promo items via TikTok shop, it’s super easy!
Just klik “Shopping Cart” ad the bottom left side of your
screen, klik “Buy Now” and pay via e-wallet/bank
transfer. Don’t forget to update your TikTok app for this
to work!
Greeting (1 min)
●
Introduce host name & greet viewers (ask how they're
doing, where they're coming from, can use local
dialect)
Benefits of Today (2 mins)
●
●
●
Provide gimmick list spoilers (giveaway, quiz, etc.)
Provide product list spoilers, discount value (discount up
to X%)
Explain the rule of promotion (when will it takes place,
what will audiences get, how to participate)
CONFIDENTIAL & PROPRIETARY
Sample Script
Guide on Placing Order (1 min)
●
●
●
Step-by-step demo on phone/printed banner
Mention available payment options via printed banner
Nudge to update TikTok app
4
Product Review & Gimmicks
You want to eat fried foods but is afraid of cholesterol?
I have the newest Air Fryer for you from Xiaomi with 4.5
L capacity. I have tried this to bake a large-sized cake
and it fits! Power is 800 W so no need to worry about
the electricity bills!
Cheapest price out of all e-commerce, discount IDR
500k, from IDR 1.599 MIo now only at 1 Mio!
Basic Information
(5-10
mins/product)
●
●
●
Shipping to Semarang? All orders from TikTok Shop is
FREE SHIPPING for region Java-Bali, plus get your 14days guarantee and pay via COD! Don’t forget to pay
via OVO/GOPAY for faster verification process so you
don’t miss out on the limited stocks!
Okay, product price will be back to normal in 5
minutes…. 2 minutes…., don’t forget to finish your
payment!
As promised since you guys sold out my Air Fryer, I will
do a no-recipe cooking challenge with the Air Fryer
now!
Product information (name,
brand, price, specification)
Do try-ons for all products +
tell personal experiences or
compare price/specifications
to competitor
Finish product presentation
before moving to other part
Urgency to Purchase
(2 mins)
Remind viewers to make the
purchase by leveraging tricks
(limited stocks, discount
countdown, price applies only
during live, customer
testimonials, etc.)
●
Gimmicks (3-5mins)
Q&A (1 mins)
●
Answer viewers' questions in
the comment section,
connect answer with TikTok
Shop USP (FREE SHIPPING,
COD, 14-days guarantee &
return policy)
●
●
●
●
CONFIDENTIAL & PROPRIETARY
Sample Script
Talent show/games that
trending on TikTok
Giveaway
Flash Sale/Price Hack
Challenge (dance, mukbang,
duet with other creators, etc.)
5
Ending
●
Q&A (5-10
mins)
Answer all audience questions not only about the
products but also about yourself to create a more
intimate bond with the audience
Have some chit-chat with your audience
What will I do after this livestream? I think I will be
going to a vet in Pejaten area since my cat is unwell...
Woah, time flies so fast now we’re nearing the end of
this livestream. Fellas have you guys did your
homework of finishing the payment? It would be too
bad if you missed all the spectacular discounts I
offered today.
●
Urgency to Finish Payment (2 mins)
●
Thanks everyone who have put their order, liked, watch,
comment, share, and participate in the giveaway with
me today. We will have another session every
Monday-Friday from 6 PM, don’t forget to set your
reminder alarm so we’ll meet again with more
amazing discounts!
Check out our live schedule at xxx, follow our account
to be eligible for the giveaway prizes, activate your
reminder alarm & see you again in the next livestream.
Bye!
Remind your audiences to make the purchase before
leaving the room.
Teaser (1 min)
●
●
CONFIDENTIAL & PROPRIETARY
Sample Script
Reminding the next live streaming schedule and what
product, promotion and benefits will be offered.
Ask your audiences to follow the account for more product
recommendations and interesting videos.
6
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Pin Products
CONFIDENTIAL & PROPRIETARY
How to pin products
The pin product will only stay for 30 seconds, remember to
repin product again during demonstration
How pin card appears in LIVE How it appears in yellow cart
Make sure to align your pinned product with what products you are currently showcasing
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During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
3 tips to improve your verbal selling tricks
- Introduce giveaways, reveal what products or bonus can
the audience win
-"Let's get our likes to 10k and we will have a pick 3 lucky
audience for our giveaway later!"
- "For those who just joined, comment "111" below and stand a
chance to win exciting gifts!"
-Screenshot the comments and randomly pick 2-3 audience
for the gifts
Flash Sales
CONFIDENTIAL & PROPRIETARY
Tips 1: Incentives
- Retain users/ audience:
• The longer the audience stay, the higher the chance
they will receive gifts!
Remember to engage with the audience from time to time,
between the introduction of product and address their comments
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Tips 2: Product Teaser
•
•
•
Tips 3: Entertainment
Introduce, demonstrate and
explain the product selling
points before pinning it
Build up the tension and ask
the audience to comment
below for hosts to reveal the
product
Include countdown and pin
the product!
CONFIDENTIAL & PROPRIETARY
3 tips to improve your verbal selling tricks
•
Include performance such
as singing, dancing or
other talent show during
the break
•
E.g. Ask the audience to
comment, share and when
the livestream hit 30k likes,
the hosts will perform.
Workout Session
Remember to engage with the audience from time to time,
between the introduction of product and address their comments
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Dimensions
For
Comments
For Likes
For Selling
Approach
Example
Products
"Leave your preferred color, sizing, design, skin concern in the comments below, I
will recommend the suitable products for you"
Random giveaway
"Thank you for your feedback, you've earned a gift for yourself! Message us your
details and we will send it to you"
Refine the audience
"Those who are busy with work, spend your time taking care of the kids, leave a
comment below and this coming product is for you“
Exchange of benefits
"We will have a giveaway when the likes reach 10k, share to your friends and give
us some likes now!”
Blessings
"Give us your best by following our account and like this livestream! We wish you
the best of all this world could give!
Support
"I am just a housewife, not a professional host yet but thank you for all the
support!"
Coupons and
Checkout Process
Demonstration
Use another device and show the audience on how to checkout
Exclusive & Limited
Products
"Prepare to add the product in the cart, we only have 20 pieces left! Ready for my
countdown everyone!"
Calculate
"You can save up to 40% if you buy here and now! One whole set of skincare for
you to use for at least 3 months, for each day you only spend RMXX!
CONFIDENTIAL & PROPRIETARY
Verbal Tricks Reference
‹#›
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Tips to introduce products
Step 2: Introduce the product that provides solutions to the issues
(Include product origin, brand, unique selling points)
Tips 1: How to use the product (Step-by-step guide)
Tips 2: Suitability of product for the audience
(E.g. Skincare product: Suitable for which kind of skin conditions)
Tips 3: Include product testimonials and reviews
(E.g. XX% of the consumers are satisfied with the product)
Tips 4: Always respond and react to the comments from audience
CONFIDENTIAL & PROPRIETARY
Step 1: Ask user's experience about products & stimulate reactions through comments.
(E.g. Raise the common issues of moisturizer, sticky and uncomfortable)
Step 3: Mention exclusive price and discount
Extra Tips: Product mix and match (E.g. Cleanser with Toner)
Product Mix & Match
Don't forget to ask the audience to like and share your livestream from time to time!
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During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
CONFIDENTIAL & PROPRIETARY
Showcase Important Info
Coupons & Voucher
Available payment options
Guide on placing orders
‹#›
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Leverage Peak Traffic
As a new creator, get your followers/potential new viewers to familiarize themselves with TikTok Shop order process
by urging them to buy popular cheap items. Some of the most popular products can be found in:
Choose popular and low-priced
items from "Limited Time Deals" &
"Beauty Best Selling"
CONFIDENTIAL & PROPRIETARY
Sell popular + lower-priced items during peak traffic
‹#›
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Create a balance between selling & engaging to increase trust between you and your viewers. Make sure to
answer all important questions related to order process, do try-ons for all the products asked and give rewards for
highest engagement/highest order contribution!
Reviewing
Product 1-5
(30 mins)
Q&A
(5 mins)
Giveaway
(10 mins)
Reviewing
Product 610
(30 mins)
CONFIDENTIAL & PROPRIETARY
Balance Soft & Hard-selling
minimum of 15 minutes between each hardselling session
‹#›
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
Use desktop to check current live data
CONFIDENTIAL & PROPRIETARY
Find dashboard entrance
https://shop.tiktok.com/streamer/welcome
Check core date
‹#›
During LIVE
|
E-commerce livestream preparation
• During LIVE
• Key Parts of Livestreaming
• Pin products
• Verbal Selling Tricks
• Tips to introduce product
• Showcase Important Info
• Leverage Peak Traffic
• Balance Soft & Hard Selling
• Use desktop to check current LIVE data
• Content Moderation Guideline
What is redirecting traffic?
-When creators explicitly or implicitly includes links, references or others "calls to
action" that encourage users to leave TikTok Shop or direct thems to other
platforms
Avoid:
CONFIDENTIAL & PROPRIETARY
Content Violation-Redirecting Traffic
‹#›
CONFIDENTIAL & PROPRIETARY
Content Violation-Misleading Effects
25
Depicting Product Functions
Guideline
CONFIDENTIAL & PROPRIETARY
Content Moderation Guideline
Depicting Product Results
Guideline
‹#›
Content Violation-Commercial Sounds
Step 2: Click Search
Step 3: Select
Commercial Sounds
CONFIDENTIAL & PROPRIETARY
Step 1: Click Sounds
27
CONFIDENTIAL & PROPRIETARY
What to do
after live?
2
‹#›
8
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
CONFIDENTIAL & PROPRIETARY
Reviewing your LIVE performance
Creator Tools
Live Center
Replays
Choose your
livestream
‹#›
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
After-sales activities
After-sales assurance
Gives guarantee that you are selling SKUs at
●
lower price vs e-commerce.
•
what things can be improved:
Mention that you are willing to answer after-
○
sales questions via instagram or facebook direct
Best-selling products (category, price
point, brand)
messages for users that have paid order
•
Understand your livestream performance & dig
Encourage users to provide feedback of sellers
that is unresponsive to user complaints so you
can avoid selling the brand from next livestream
○
Best-engaging gimmicks
○
Most frequent Q&A
○
Recommended products to sell in the next
CONFIDENTIAL & PROPRIETARY
•
Review your live performance
livestream
○
Who are your audience (get more info via
livestream Q&A)
●
Make plans to improve performance on the next
livestream
‹#›
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
Creator Tools
Analytics
Analyse Overview, Content or Followers
CONFIDENTIAL & PROPRIETARY
Access data from TikTok App
‹#›
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
Step 1: Log in through PC or
www.tiktok.com/analytics
Step 2: Select Business Suite-Analytics
CONFIDENTIAL & PROPRIETARY
Option 1: Access data from TikTok Analytics
‹#›
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
Step 1: Log in through PC at
https://shop.tiktok.com/streamer/
welcome
CONFIDENTIAL & PROPRIETARY
Option 2: TikTok Shop Streamer Desktop
Step 2: Data OverviewLivestream Analytics
‹#›
Step 3: Go to your live dashboard
Step 4:
Review & replay your livestresm
CONFIDENTIAL & PROPRIETARY
TikTok Shop Streamer Desktop
You can search for your livestream name, customize your time period selection
as well as metrics you would like to analyse and export your data to excel
You can also watch your real-time data of your current livestream through this live dashboard!
‹#›
Gender
Age
Fans/ Non Fans
Countries
CONFIDENTIAL & PROPRIETARY
Livestream Analysis- User Profile
Analyse BOTH viewers and buyers to better understand your audience
For instance, if 60% of your users are male age between 18 to 25 then you might want to cultivate your
product plan to suit their preference. E.g. Offering lower price tech products
‹#›
Livestream Analysis- Produce Performance
CONFIDENTIAL & PROPRIETARY
Product Analysis through LIVE Dashboard
https://shop.tiktok.com/streamer/welcome
Determine your best selling product category through these metrics above and
create a list for other products in the similar category for your next livestream.
41
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
TikTok Shop Livestream Core Metrics
Metrics
Explanation
How to improve?
GMV
Gross Merchandise Value:
Total sales amount
GPM
GMV for every 1000 views of your livestream/video
To evaluate your traffic efficiency
PCU
Peak Concurrent Users:
Highest numbers of viewers in your livestream
Try going LIVE in different times, identify you peak time,
leverage peak traffic to sell low price and necessity items
Buyers
The number of unique users who paid for orders
made from the livestream, including
returned/refunded orders
Offer after sales services and follow up on their experience
after purchasing your products to gain returning buyer
Views
The number of views of the livestream
Encourage viewers to like and share your livestream to
their friends and family
Avg. Viewing
Duration
Average watch duration of your livestream
Retain the viewers through incentives such as giveaway or
talent performanc
CTR
Click Through Rate:
How many people click on the product link
Pin the products again and again during demonstration.
Note: pin product will only stay for 30 seconds
C_O
Click To Pay:
Rate of your paid orders
Calculate and show how much viewers can save through
buying from your livestream and guide viewers to
checkout
Average
Price
The average price of the units sold
Include some higher price quality items that are suitable
for your users if applicable
CONFIDENTIAL & PROPRIETARY
Guide viewers on checkout process during LIVE, remind
them to use vouchers and coupons
‹#›
After LIVE
|
E-commerce livestream preparation
• After LIVE
• Review LIVE Performance
• After Sales Activities
• Data Analysis
• Access data from TikTok App
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Drivers
Improvement
• Recap Template
Livestream Recap Template
Data Analysis
Metrics
Date,Time & Duration of the Livestreams
4 June 8PM-10PM (2 hours)
Followers Growth (Total Amount)
Followers Growth in %
Watch PV
Total GMV
Total Created Orders
5 June 12PM-2PM (2 hours)
CONFIDENTIAL & PROPRIETARY
Basic Information:
Hosts:
Livestream Location:
Livestream Time & Duration:
Average Price
GPM
PCU
Viewers Profile (Followers)
Average Viewing Duration
45
Livestream Recap Template
Dimensions
Data Analysis
Product Analysis
Traffic Analysis
LIVE Content Production
Host Related
Operation Related
(E.g.Technical Issues)
Summary
Problems &
Improvements
Highlights
CONFIDENTIAL & PROPRIETARY
Livestream Overall Recap
Coupon & Discount
Analysis
46
Part II: E-commerce Short Video Guide
|
Part I: Brainstorming
|
•
•
•
•
Types of short videos
Content Themes Checklist
Brainstorming
Tips to build up viewers'
excitement
Types of content- Basic
Basic: Product Oriented
①
Utilize fast-paced background music to
Advance: Reliability & Trust Oriented
①
Research the products and explain with
professional terms and knowledge
show the unique selling points
②
Exclusive price, provide comparisons
②
Product testing and review
③
Demo products usage
③
Storytelling using persona to attract
④
Explain how the products can solve
problems
⑤
audience
CONFIDENTIAL & PROPRIETARY
Diversify your strategy: 50% videos+50% livestream
Product mix and match
‹#›
Part I: Brainstorming
|
•
•
•
•
Types of short videos
Content Themes Checklist
Brainstorming
Tips to build up viewers'
excitement
Content Themes Checklist
Down-to-Earth
Can my viewers relate their daily life with my videos?
Funny
Are the storyline and jokes interesting and funny enough?
Useful
Can my videos provide necessary educational value or guides
to the viewers? What kind of problems can my videos solve?
How often does others face these problems?
Target
Audience
Does my video fits all 3 points above?
Can the viewers accept and understand my content?
CONFIDENTIAL & PROPRIETARY
Note: Ask yourselves these questions when developing your content
5
Part I: Brainstorming
|
•
•
•
•
Types of short videos
Content Themes Checklist
Brainstorming
Tips to build up viewers'
excitement
Brainstorming
Post videos that are related to your products
• Think about who your buyers are and what type of videos they like.
• Summarize selling points of your products and think about the best way to
show them.
Increase your frequency of posting a video
• Suggested frequency: at least 3 videos per week with 1-2 e-commerce videos
CONFIDENTIAL & PROPRIETARY
REMEMBER: The ultimate goal of users watching videos is for entertainment.
Do incorporate informative and entertaining content when scripting your videos
Follow the trend before you can lead it
• Research and find out excellent videos which matched with your style through
Discovery/ Hashtags/For You/Following and learn from them
• Incorporate your own creativity from the inspiration you gotten from the other
videos
‹#›
Part I: Brainstorming
|
•
•
•
•
Types of short videos
Content Themes Checklist
Brainstorming
Tips to build up viewers'
excitement
Incentives:
Motivation:
Music
Funny
Persona
Incentives
Visual Impact
Build up
Excitement
Interesting
Motivation
Exciting
Touching
Relate &
substitute
themselves into
your role
New information
CONFIDENTIAL & PROPRIETARY
Tips to build up viewers' excitement
Lose out if they
don't watch
‹#›
Part II: Scripting
|
Script provides the big picutre of a story development and eventually
determine the clear direction of the content/story
Why do we need to draft a script?
Save your time
It is a structured guide which will increase your efficiency when
shooting, editing and preparing necessary prop.
For instance, without a script, you might find yourself going back and forth re-shooting and
re-editing the same scene just because the storyline does not make sense or you did not
prepare the necessary equipments beforehand.
CONFIDENTIAL & PROPRIETARY
What is script and why is it important?
Improve your video quality
Through dividing each scene, staging, prop, makeup, lines, expression, combine it with suitable
music or sound effect and editing style
‹#›
Part II: Scripting
|
•
•
Short Video Cue Card Structure
Drafting Your Script
Short Video Cue Cards Structure
Steps
Key Points (4U)
Target Viewers
Unique- Let your viewers feel special and exclusive
Raise Issues
Ultra-Specific- Provide straightforward solutions to the problems
Introduce Products
Useful- Don't focus on praising the product, demo how to use it and
how it can benefits the viewers
Action
Urgent- Create the sense of urgency to trigger viewers to take action
CONFIDENTIAL & PROPRIETARY
4U Rules
‹#›
How to apply 4U?
Personal Information: Age, Gender, Buying Power
E.g. Housewives, prefer high quality and long lasting products with a lower price
Picture and
imagine your target
viewers
Image- Imagine their daily life, routine, hobbies, likes and dislikes, how they
communicate
E.g. Daily routine: Prepare meals for families, long hours doing house chores
Pain Point- What are the problems they are facing?
E.g. Oily kitchen and long cleaning process after frying food
Desire- What do they yearn for or look for?
E.g. Faster, cleaner and get rid of the cooking smell
CONFIDENTIAL & PROPRIETARY
Note: Put yourselves in your viewers shoes when creating videos
Product- When and where your products and how can the products help them to
solve their problems and improve their life quality
E.g Air Fryers- Lesser cooking oil, healthier, zero cooking odors, save your time for
cleaning the kitchen
Sense of Urgency: Limited Quantities, Exclusive Price, Free Shipping, Discount Voucher
‹#›
Part II: Scripting
|
•
•
Short Video Cue Card Structure
Drafting Your Script
Drafting Your Script
E.g. Life Hacks/ Funny Storyline
Based on your persona
and previous video style
Shooting Theme
Shooting
date and time
E.g. Compare and review
different eyeshadow palette
Scene Reference
Research similar video
content/style
Shooting place
E.g. Indoor/Outdoor
Clean and organised kitchen
when shooting cooking utensils
such as air fryers
Background Music
CONFIDENTIAL & PROPRIETARY
Content Style/Expression
E.g. Relaxing BGM when
shooting nightime skincare
routine
REMEMBER: Your video must be relatable to your followers, compatible with
product selling points and be consistent with your style or persona
‹#›
Drafting Your Script
Define a clear plan for your content
• Types of content: Unboxing/ Soft Advertising/Effect Comparision etc.
Incorporate product selling points into your draft
• Find out a way to include your product in your video
• Incorporate no more than 3 selling points in 1 video
• Repeat the selling points in several way
Identify resources needed and start scripting
• Determine necessary elements: product, stage, prop, makeup, clothing
• Frame video script second by second & fill in details such as storyboard, line, actions
• Incorporate memorable element, e.g. Bell sound effect during opening, exclusive opening slogan
No.
Lens scene
1
2
Content
Duration
Sound
Close up
5s
Voice Over
Zoom In
2s
Prop/Animation
CONFIDENTIAL & PROPRIETARY
REMEMBER: The duration for your video should not be too long or too short
(Preferred Duration: 1 minute)
Remark
‹#›
Part III: Shooting & Editing
|
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
Equipment
Usage
Camera/ Smartphone
Set high resolution when shooting E.g.720p, 1080p
Stand/ Holder
To stablize the camera/phone, improving video quality
LED Light Ring
Provide additional brightness and even out the lighting of the
overall environment & subject
Make sure that your audio is crisp and clear when you're talking,
use a portable mini mic if applicable
CONFIDENTIAL & PROPRIETARY
Video Shooting Basic Equipment
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
Camera Movement
Content & Effect
Applicable Scene
Dolly Shot
When the camera moves
towards/away from an object
Focus on the subject,
build drama & tension
Opening & Ending
Pan
Camera moves horizontally
Show the subject, object & place
Switching over from place to place
Tracking Shot
Demonstrate relationship between
the subject movement &
environment
Vlogging, First person view
Pedestal Shot (Boom up/down)
Moving camera upwards or
downwards in relation to a subject
To show the height of object
Show full view of the scene
Arc shot
Camera orbits around the object
Project the subject/ Communicate
emotions/ Build drama & tension
To capture the surrounding of
object, subject or environment
Low Angle
To demonstrate the sense of space
when shooting at a low angle
CONFIDENTIAL & PROPRIETARY
Video Shooting Style Reference
‹#›
Dolly Shot
Pan Shot
Tracking Shot
Tilt Shot
Arc Shot
Low Angle Shot
CONFIDENTIAL & PROPRIETARY
Video Shooting Style Reference
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
5 elements to consider when editing video
Every second of your video should be
treasure. Anything unnecessary, use
"speed" or adjust clips" to simplify it
Highlight
Effects
Original voice and intonation can
make your video more entertaining
Use trending stickers/filter/effects
to make your video stand out
Highlight
CONFIDENTIAL & PROPRIETARY
Speed/Adjust Clips
Subtitle
Important product selling points
Use catchy phrase or trending local
can be highlighted through
language in your subtitle
different font, sound effects or
background music
Try to attract your audience in the first 5 second
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
Video Editing Flow Reference
Flow
Things to take note
1
Gather clips, materials,
rough cut
The chosen video materials and editing should be
simple, accurate and logical
2
Color correction
Make sure your colour palette, theme and style are
standardized and consistent
3
Final cut
Adjust and make correction to details,
video/image stitching
4
Subtitle
Concise, short and simple, understandable
5
Adding Transition/ Effects
Used when switching to another subject
(E.g. Fade, Jump Cut etc.)
6
Adding background music/
sound effects
Based on the theme of your edited video
(E.g. Soothing BGM when introducing skincare routine)
7
Adding opening & closing
Based on your overall flow and coherence of your
video
8
Final result
Double check each scene, effects and BGM
Remark
CONFIDENTIAL & PROPRIETARY
Order
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
TikTok Video & Cover Photo Safe Zones
Specs:
1242px x 2208px
1080px x 1920px
750px x 1624px
750px x 1334px
720px x 1280px
640px x 1136px
CONFIDENTIAL & PROPRIETARY
Note: Do take the safe zone measurement into consideration when editing
your videos to avoid icons blocking your video caption or subject
File Type:
PNG, JPG, GIF, MP4
File Size:
500kb max for PNG,
JPG, GIF
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
Subtitles Guideline
VS
Font Colours
Use high contrast colous such as black and white
VS
Look through these cases and figure out which one is better for viewing experience!
CONFIDENTIAL & PROPRIETARY
Font Choice & Size
Make sure font choice and size are easily readable
‹#›
Part III:
Shooting & Editing
|
•
•
•
•
•
•
•
Video Shooting Basic Equipment
Video Shooting Style Reference
5 elements to consider when editing video
Video Editing Flow Reference
TikTok Video & Cover Photo Safe Zones
Subtitle Guideline
Smart Video Maker Feature
Step 1: Enter
TikTok Shop
Step 2: Select
Video Maker
Step 3: Select
1 product
Step 4: Edit Product
pitch & choose
selling points
Step 5: Choose
cover & effect
and Post!
CONFIDENTIAL & PROPRIETARY
Method 1:
Video Maker Feature
‹#›
Step 1: Enter
TikTok Shop
Step 2: Manage
Showcase
Step 3: Select
Video Maker
Method 3:
Step 4: Through
Product Page
CONFIDENTIAL & PROPRIETARY
Method 2:
Video Maker Feature
‹#›
Part IV: Posting
|
•
Part IV: Posting
•
|
Short Video Data Analysis
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Driver Improvement
Recap Template
Step 1: Log in through PC or
www.tiktok.com/analytics
Step 2: Select Business Suite-Analytics
CONFIDENTIAL & PROPRIETARY
Option 1: Access data from TikTok Analytics
‹#›
Short Video Analysis
CONFIDENTIAL & PROPRIETARY
Analytics- Content- View More
You can choose any video you would like to analyse and
check the video performance in terms of total time watched,
average time watched, watched full video and reached audience
‹#›
•
Part IV: Posting
•
|
Short Video Data Analysis
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Driver Improvement
Recap Template
Step 1: Log in through PC at
https://shop.tiktok.com/streamer/
welcome
CONFIDENTIAL & PROPRIETARY
Option 2: TikTok Shop Streamer Desktop
Step 2: Data OverviewVideo Analytics
‹#›
Step 3: View Details- Analyse
Revenue
CONFIDENTIAL & PROPRIETARY
Option 2: TikTok Shop Streamer Desktop
Step 4: Analyse Content
‹#›
Step 5: Analyse Viewers and New
followers profile (Gender & Age)
CONFIDENTIAL & PROPRIETARY
Option 2: TikTok Shop Streamer Desktop
Step 6: Analyse Viewer's
Countries/ Regions
‹#›
•
Part IV: Posting
•
|
Short Video Data Analysis
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Driver Improvement
Recap Template
Metrics Category
Influence
Sales
Video Analytics Metrics
Explanation
Views
The number of times your videos have been watched (If the same user
watches a video multiple times, each time is counted)
New Followers
The number of times a user followed you after watching a video
Revenue
The revenue earned from 1,000 video views
RPM
The average revenue from 1,000 video views
V-to-L Clicks
The number of times a user tapped to watch your livestream after viewing a
video (When your profile indicated an ongoing livestream)
V-to-L Rate
The number of V-to-L clicks divided by the number of times users saw your
profile indicating an ongoing livestream
Buyers
The number of unique users who paid for orders made from the video,
including returned/refunded orders
Unit Sales
The number of product units sold from the video
CTR
The number of product clicks from the video / The number of impressions of all
video products
Product Impressions
The number of impressions of all video products
Product Clicks
The number of product clicks from the video
Livestream Traffic
Revenue
CONFIDENTIAL & PROPRIETARY
TikTok Shop Analytics Core Metrics
‹#›
Video Analytics
Metrics
How to improve?
Views
Increase frequency of posting, with at least 3 videos weekly
New Followers
Remind viewers to follow your account during opening or ending
V-to-L Clicks
V-to-L Rate
Revenue
RPM
Buyers
Unit Sales
CTR
Product Impressions
Product Clicks
Post teaser video 1 day before livestream and the day of livestream, include product selling
points, discounts, vouchers and new/exlclusive products in teaser videos to attract users
-Remind & guide viewers on how to click on the product and checkout, mention vouchers
and coupons available in video.
-Include real life demonstration to show the product and explain what you like about the
products to make the content more relatable.
CONFIDENTIAL & PROPRIETARY
Core Metrics & Drivers Improvement
-Use stickers to show price or benefits viewers can get. For example, free shipping stickers.
-Call to action: "Click the link below", "Click the yellow cart below" to direct viewers
-Interact with audience: Answer any questions from audience, they might want to know
more about the products.
‹#›
•
Part IV: Posting
•
|
Short Video Data Analysis
• Access data from TikTok Analytics
• Access data from TikTok Shop
Streamer Desktop
• Core Metrics & Driver Improvement
Recap Template
Short Video Recap Template
Metrics
New Followers (Total
Amount)
Followers Growth in %
Views
Duration
Revenue
Short Video Name
Posted Date &
Time
CONFIDENTIAL & PROPRIETARY
Data Analysis
Product Clicks
Unit Sales
Buyers
CTR
47
Product Analysis
CONFIDENTIAL & PROPRIETARY
Short Video Recap Template
https://shop.tiktok.com/streamer/welcome
Find your top videos featuring the same product and identify the highlights and
selling point mentioned in the video and apply it in the next video
48
Short Video Recap Template
Dimensions
Data Analysis
Product Analysis
Traffic Analysis
Viewers Analysis
Frequency of Short
Video Content
Summary
Problems &
Improvements
Highlights
CONFIDENTIAL & PROPRIETARY
Short Video Overall Recap
Product Selling
Points Related
Length of Short Video
49
CONFIDENTIAL & PROPRIETARY
Let’s start now,
we’re waiting for
you!
5
‹#›
0