Computers in Human Behavior 63 (2016) 249e255 Contents lists available at ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh Full length article Sharing instructors experience of learning management system: A technology perspective of user satisfaction in distance learning course Ibrahim Almarashdeh Department of Management Information Systems, College of Applied Studies and Community Service, University of Dammam, Saudi Arabia a r t i c l e i n f o a b s t r a c t Article history: Received 12 January 2016 Received in revised form 23 April 2016 Accepted 5 May 2016 The use of educational technology increased rapidly in higher education. Learning Management System (LMS) is the most popular educational technology system used in distance learning. There are only a few studies have been carried out to measure instructors satisfaction in distance learning courses, although instructors satisfaction is considered as very important for the course involvement and increasing the students interactions with the course content. Hence, this study proposed a detailed framework to measure instructors’ satisfaction of using LMS. The findings prove that perceived usefulness and service quality are taking the highest share on affecting the instructor satisfactions. This study limited to higher education’s instructors and used a questionnaire survey to collect the data. Hence, the LMS should be designed based on the needs of the instructors as well as the students, by adopting the latest technologies. In the contrary, building LMS without taking the instructors’ satisfaction into account will affect negatively the distance learning course outcomes. © 2016 Elsevier Ltd. All rights reserved. Keywords: Information quality System quality Service quality Learning management system Distance learning User satisfactions 1. Introduction Using learning management system (LMS) in online or distance learning courses is very common in higher education (Navimipour & Zareie, 2015). The integration of a LMS into learning and teaching practices has been increased in higher education sectors (Ashrafzadeh & Sayadian, 2015). Studies in the area of motivation factors and instructional technology integration demonstrate a link between instructional practices and the motivators (Gautreau, 2011). Instructors satisfaction is an important topic in view of the rapid growth in the number of institutions using LMS in online course and this leads to the need to evaluate the measurement of the LMS effectiveness. It would be essential to understand how teachers become experts in using online media which lead to high level of satisfaction (Almeda & Rose, 2000). Nowadays, the LMS has been used popularly in the learning process. Therefore, the universities need to evaluate the effectiveness of computer usage by measuring user satisfaction with computers in a work place which is very important to the success of any program or organization (Bergersen, 2004; Del Barrio-garcía, , & Romero-frías, 2015). Measuring instructors’ satisfaction is important in terms of classroom quality improvement, since using online E-mail address: ibramars@gmail.com. http://dx.doi.org/10.1016/j.chb.2016.05.013 0747-5632/© 2016 Elsevier Ltd. All rights reserved. platform and interacting with students online (without reading their body language) requires the instructor to think twice before using the online content (Swartz, Cole, & Shelley, 2010; Mclawhon & Cutright, 2012). However, understanding the limited formal use of LMS and the wide range of LMS implementation is very important for future success of the LMS (Naveh, Tubin, & Pliskin, 2010). Unfortunately, most of researchers (eg (Cigdem & Topcu, 2015): focused on measuring the instructor acceptance of LMS or intention to use LMS in online course while measuring the instructor satisfaction and the outcomes of using such system can lead to better view of the overall preferences. Since that only few studies focused in instructors satisfaction (Swartz et al., 2010) and more focus is needed in instructors satisfaction (Vasilica Maria, Carmen, & Luis Montes, 2015), this study will focuses on the instructor’s Jose satisfaction which is the main player of learning process. 1.1. Research question Continuing the investigation in faculty satisfaction with online learning tools is needed to explore instructor satisfaction level and which will lead to more system enhancement and improvement (Swartz et al., 2010). For the purpose of investigating instructor satisfaction in using LMS in distance learning course, this study is designed to answer the following question: Which factors has statistically significant influence in the satisfaction of distance education 250 I. Almarashdeh / Computers in Human Behavior 63 (2016) 249e255 System Quality (SyQ) H1 Service Quality (SVQ) H2 H3 Information Quality (InQ) User Satisfaction (SAT) H6 Net Benefit (NB) H4 H5 Perceived Ease of Use (PEU) Perceived usefulness (PU) Fig. 1. User satisfaction evaluation model (USEM). instructor? 2. Literature review 2.1. Distance learning Moving from traditional face-to-face teaching to teaching online can be a precarious process for instructors (Conrad, 2004). Improving instructions of online classroom is based on the instructor satisfaction with the online format and a better online experience (Shea, Pelz, Fredericksen, & Pickett, 2002). As instructors always looking for attracting more students to make them successfully finish their study, which is the main goal of every university, latest studies have found that learners also expect fully attention from online instructors as well (Conrad, 2004). The higher satisfaction felt by the instructors promotes more usage of the LMS (Hall, Corman, Drab, Meyer, & Smith, 2009). Hence, LMS and educational technology adoption requires the users to experience high level of satisfaction in order to increase usage and improve the interaction in distance learning course (Keoduangsine & Goodwin, 2009; Kumar, Mukerji, Butt, & Persaud, 2007). The format for delivering education from a distance has significantly changed since the introduction of new technologies such as web based learning and mobile learning. Despite the advantages of distance learning, its still has some limitations. For example, success may be dependent on technology; some individuals experience or technical issues with technology may provide some barriers to learning. In addition, distance learning practise depends on many factors such as user experience, motivation, technology, expectation and time management. Since the technology always deployed and the user needs always changed research indicates the need for additional investigation in the area of distance learning (Bertel & Pate, 2010). Furthermore, since the technology use in distance learning course is the key factor to the success of the course delivery and instructor satisfaction is one of the key factors that may predict the overall expectation of the learning output. Hence, investigating the instructor satisfaction of using LMS in distance learning course is very important. 2.2. User satisfaction Satisfaction of online instructors is an important topic because it has the potential to influence the quality of instruction and student outcomes (Bolliger, Inan, & Wasilik, 2014). Thus, Swartz et al. (2010) claim that instructor satisfactions based on academic recognition, technology availability, financial rewards and the degree of support with online instruction (Swartz et al., 2010). When all these factors are in place, it will motivate the instructors to more valuable as an instructional platform than classroom instruction and more interactive and attractive to a more diverse student population in general. Additionally, quality of faculty work is likely to be perceived as an extreme importance regarding student persistence and retention. Highly satisfied faculty members experience higher levels of motivation to perform their duties (Mclawhon & Cutright, 2012). As online teaching widely being used and instructors become experts with on-line teaching, instructors satisfaction become more valuable to know how satisfied is the instructors as the delivery method has been changed and teaching success based on the use of instructional media (Almeda & Rose, 2000). However, there is a number of studies published information on students satisfaction with online course, but only few studies concerned with instructors satisfaction topic especially in online course (Hall et al., 2009; Swartz et al., 2010; Willett & Bouldin, 2004; Woodward, 1998). User satisfaction is identified as the extent to which users believe the information system available to them meets their informational requirements (Ives, Olson, & Baroudi, 1983). User satisfaction is the key differentiator in a competitive marketplace (Gitman & Mcdaniel, 2008). Furthermore, analyzing the user satisfaction is very useful for the product improvement (Li, Zhang, Zhang, & Year, 2010). The faculty or instructors satisfaction is defined as, “the extent to which faculty perceive that the institution provides a climate ensuring professional autonomy and activity commensurate with specialized expertise” (Pollicino, 1996). A number of researchers believe that if the information system (IS) meets the needs of the users, the users satisfaction with IS will increase (Cyert & March 1992). Conversely, if IS does not provide the required information, it will lead to dissatisfied instructor (Bergersen, 2004). In our case, numerous instructors are dissatisfied with online classroom, and the dissatisfaction is derived from perceptions of technical skills, personality type and unfamiliarity (Llewellyn, 2011). Some of these factors are related to the technological difficulties such as using the available technology is not ease of use, not user friendly, complex system, and low bandwidth and accessibility. Hence, the next section will discuss the important theories and factors in the field of information technology that helps to predict the instructor satisfaction. 2.3. Research model User satisfaction is regarded as one of the most important measures of IS success, to determine user satisfaction includes consumers’ total satisfaction of service performance, users’ opinion, and national conditions (Delone & McLean, 2003). The D&M model opened the gate for many researchers: they either empirically tested the model in different contexts or criticized and enhanced some of its aspects (Alshardan, Goodwin, & Rampersad, 2016). Analyzing the improvements of certain quality elements may increases in satisfaction and a decreases in dissatisfaction. User satisfaction affects the user loyalty to service enterprises, as high level of satisfaction supports continuous use of the course (Hall et al., 2009). In the service context, value and quality are proposed as antecedents of satisfaction; their influence on loyalty are mediated by satisfaction (Llewellyn, 2011). In LMS context, different researcher goes to different variable to predict the user satisfaction in terms of capacity of use, culture influenced or technology adoption. Furthermore, previous researchers in LMS perspective did not concern the importance of the system quality such as availability and functionality of the LMS, or I. Almarashdeh / Computers in Human Behavior 63 (2016) 249e255 251 from the view point of IS. In particular, the following important factors are gathered from the continuous improvement and development in designing, delivering and developing the required services to the distance learners. Fig. 1 describes the characteristics of the proposed User Satisfaction Evaluation Model (USEM). 2.4. Model hypothesis Fig. 2. Reliability testing (Cronbach’s alpha). the importance of service quality such as help desk, empathy and follow up service, and information quality which are very important for the instructors to get the valuable information from the LMS easily by ensuring the information accuracy, completeness, legibility, consistency, availability, relevancy, timeliness and reliability (Cigdem & Topcu, 2015; Masud, 2016). All these factors are equally important to the success of distance learning program. Technology factors may give confidence to the instructors to teach online if they find the LMS as a suitable environment and the ease of use; and useful LMS with a better feature which will allow the instructor to use it which facilitates the learning process for both students and instructors. The D&M model includes important factors to IS success namely system quality, information quality, information system, service quality, intention to use, usage, user satisfaction and net benefit (Delone & Mclean, 2003). The TAM aims to predict the user acceptance of new technology using perceived ease of use, perceived usefulness, intention to use as a predictors that influence the actual usage (Davis et al., 1989). This study proposed a research model which built as the epitome of an association between Technology Acceptance Model (TAM) (Davis, 1989) and the D&M information system (IS) success model which has been used in many empirical studies (Alshardan et al., 2016; Delone & Mclean, 1992). In technology acceptance, perceived ease of use and usefulness has been used as the mean variable to measure user behaviour. In fact, the TAM did not concern the overall information, service and quality even it has a significant influence in user behaviour (Wixom & Todd, 2005). Whilst, the D&M IS success model did not represent factors such as ease of use and usefulness of the technology although previous studies found a strong influence on user acceptance of new technology and user satisfaction (Rai, Lang, & Welker, 2002). It is necessary to invest more effort and time in the validation and development of appropriate instruments for the assessment of learning outcomes (Glaser, Chudowsky, & Pellegrino, 2001; Seel, 2011). This study used the user satisfaction as the predictor of the overall user behaviour and defined it as possible impact of LMS and the general evaluation of user’s experience upon using LMS in distance learning course. Although user satisfaction are correlated with net benefits. Subsequently, this study measured the net benefit as the output of using LMS in distance learning course because net benefit is the certain benefits that expected to be achieved by using the system (Nguyen, Nguyen, & Cao, 2015) and there is still the necessity to measure net benefits directly (Urbach & Müller, 2012). This research illustrates the value of measuring LMS success The proposed USEM, which adapted and incorporated aspects of two models of IS success model and technology acceptance model, presents the possible effects of five exogenous variables (INQ, SVQ, SYQ, PEU, PU) and two endogenous variables (SAT and NB). The proposed model is called User Satisfaction Evaluation Model (USEM) throughout the rest of this research. According to Delone and Mclean (2003), System Quality (SYQ) is defined as suitability, reliability of the system, and stability of the software and hardware whereby information needed are supported. In the same model, Information Quality (INQ) referred as student’s records, images reports and transcription or prescriptions with information system (IS), and Service Quality (SVQ) is referred to the distinctive standard of deliverables and supports by system service provider (Delone & Mclean, 2003). H1. System quality has a positive influence on instructor satisfaction in using LMS. H2. Information quality has a positive influence on instructor satisfaction in using LMS. H3. Service quality has a positive influence on instructor satisfaction in using LMS. As proposed by TAM, Perceived Ease of Use (PEU) concerns with the users’ expectation that using a target system would be errorefree and hassle-free, Perceived Usefulness (PU) is defined as the users’ expectation that using a target system would contribute and facilitate the work performance (Davis, 1989). H4. Perceived ease of use has a positive influence on instructor satisfaction in using LMS. H5. Perceived usefulness has a positive influence on instructor satisfaction in using LMS. The User Satisfaction (SAT) is defined as possible impact of LMS and the general evaluation of user’s experience upon using LMS. Subsequently, Net Benefit (NB) captures the balance of negative and positive impacts on the user behaviour. Thus, net benefit can be measured using job effectiveness, efficiency, effects, error reduction and decision quality (Lee-post, 2009; Delone & Mclean, 2003). H6. Instructor satisfaction has a positive influence on net benefit (outcomes) of using LMS. 3. Research methodology This section outlines the data collection, data analysis, model fit and hypotheses testing. 3.1. Data collection This study is targeted instructors in distance learning course, specifically in higher education. The distance learning instructor was defined as an instructor who teaches a 100% online course or a hybrid course. The sample and population are identified and the questionnaire for the study is designed based on the study requirements and based on literature. Pre-testing have been conducted by using pilot test and professional review, the pilot data has 252 I. Almarashdeh / Computers in Human Behavior 63 (2016) 249e255 years experience in using the LMS. Only 19.1 had less than one year experience using the LMS. Furthermore, 14.5 of the responses had more than 10 years experience using the LMS as shown in Table 1 above. 3.4. Descriptive statistics Fig. 3. Standard deviation. Table 1 Demographic information. Gender Frequency Percentage Male Female Job positions Professor Associate professor Senior lecturer Lecturer Other LMS Usage Less than 1 year 1e3 years 3e7 years 7e10 years More than 10 years Total 53 57 Frequency 9 8 15 66 12 Frequency 21 22 29 22 16 110 48.2 51.8 Percentage 8.2 7.3 13.6 60.0 10.9 Percentage 19.1 20.0 26.4 20.0 14.5 100 been gathered and analyzed and the findings show reliable instruments have been used, in addition, participants’ suggestions and comments are taken into consideration. The collected data is analyzed begins by describing the demographic information of the sample, reliability test and validity analysis. Instructors involved in distance learning course in one of the four universities (two public and two private) are the targeted sample. In July 2015, the targeted sample size of 110 respondents was accomplished. A 5 point-Likertscales ranging from strongly disagree to strongly agree is used to measure the questionnaire items. 3.2. Data analysis For the purposes of statistical analysis, missing data were deleted pair-wise. The data analyzed using SPSS 17 and SEM AMOS 18. The first part of the data analysis is reliability testing. Reliability test (cronbach’s alpha) ranges between 0.80 and 0.90 which indicates that the scale is well-constructed (Sekaran, 2003). The reliability testing of the conducted questionnaire value is 0.865 which indicates a well-constructed scale. Fig. 2 show the reliability testing result of each construct. 3.3. Demographic information The sample background information shows that majority of the instructors of female gender represent 51.8% of the sample size, while males represent 48.2% of the total sample size as shown in Table 1 bellow. Academic Job positions, we can see that most of the responses are lecturer in distance learning course which represent 60% of the total sample size. As the lower responses goes to associate professors which represent 7.3% of the total sample size. In terms of LMS usage level, 26.4% of the instructors had 3e7 The purpose of using descriptive statistics is to consolidate a large amount of data into simpler summary and be transformed into a graphic diagrams and numerical procedures which would provide clear and easy way for the readers to interpret and understand (Podsakoff, Mackenzie, Lee, & Podsakoff, 2003). Descriptive statistics and frequency distributions were used to provide an overall view and expose the attributes of the collected data (Trochim, 2003). Descriptive statistics including means (Table 2) and standard deviation (Fig. 3) were generated for the scaled variables, as shown in Table 2 below. The descriptive statistics result exhibits that the means for all factors are above 3.9, and were similar. Thus, the values were packed closely around the mean; this illustrates that all shared opinions were similar from instructors’ point of view. In this study, all of the standard deviations are less than 1.00, which shows the variations in instructors’ opinions are small. 3.5. Measure of fit The model evaluation is likely to be one of the most difficult issues related to SEM (Arbuckle, 2005). It is essential to know how to evaluate the model prior to analyze the structural model. The CFA (confirmatory factor analysis) in SEM are categorized into different types and each type has a specific capability in model evaluation, such as population discrepancy, minimum sample discrepancy function, measures of parsimony, comparison to a baseline model, population discrepancy, and goodness of fit index (Maccallum, 1990; Holmes-smith, 2000; Arbuckle, 2003; Byrne, 2009; Steiger, 1990). The first step to build a structural model is to use empirical research and knowledge of the theory to draw the relationship between the observed variables and subsequently to use statistical technique to test the hypothesis. CFA is a statistical technique used to verify variables structure and enable the researcher to test the model hypothesis. The CFA testing influenced by the requirement of sufficient sample size, multivariate normality, the research hypothesis being tested, measurement instruments, outliers, interpretation of model fit indices, missing data as well as parameter identification (Schumacker & Lomax, 2004). In terms of fit measures, the chi-square statistic (c2) is by far the most universally reported index of fit in structural equation modeling (Davey & Savla, 2009). The chi-square value measures the extent to which the data were incompatible with the hypotheses. Thus, the higher the P (probability value) associated with CMIN, the closer the fit between the hypothesized model and the perfect fit (Arbuckle, 2009; Byrne, 2009). The chi-square value in the research model is 14.988 with P value 0.010 which indicates the research model is correct and no difference from the previous theories. The overall fit for the research model indicate Chi-sq/df (2.998), at 5 df which indicates a very good fit model. Table 3 summarizes the USEM the measures of fit. Fit measures of the USEM is concluded in the Table above which exhibited that the model is clearly fit the data. The goodness of fit measures presented in the table above based on the recommendations of previous research. The chi-square measure of discrepancy tests how much the implied and sample covariance matrices differ under the null hypothesis that they do not. The result of the test indicates the model hypotheses are accepted, which does auger I. Almarashdeh / Computers in Human Behavior 63 (2016) 249e255 Table 2 Descriptive statistics. No Factors and items Mean 1 2 3 4 5 6 7 System quality Information quality Service quality Perceived ease of use Perceived usefulness User satisfaction Net benefit 4.1500 4.0568 4.1477 4.2333 4.2182 4.1848 3.9591 Table 3 Summary of the fit measures used in this study. Fit measures Model fit Recommended value P value CMIN/Df RMSEA CFI 0.010 2.998 0.135 0.971 >0.05 <3 <0.08 >0.90 well for the proposed model. 3.6. Hypotheses testing SEM is well suited to test a group of hypotheses simultaneously (in the form of a model), but it helps to unpack these hypotheses and to consider each one individually (Hoyle & Smith, 1994) (Table 4). In this hypothesized model, all of the paths were statistically significant except perceived ease of use have no significant influence in instructor satisfaction. AMOS prints a quantity called the critical ratio (C.R) which is a coefficient divided by its standard error. The C.R shows that the lowest C.R is H4 between the instructor satisfaction and perceived ease of use where the C.R value is 0.441 which is not significant (p value 0.659 is not accepted on the 0.05 level); while the highest is H5 between instructors satisfaction and perceived usefulness (3.96). The service quality also has the second strongest impact on instructor satisfaction (H2) with C.R 3.46 and significant p value in the 0.01 level. The C.R shows that the service quality affects the user satisfactions more than the system quality and information quality. 4. Discussion Several studies have been conducted on students satisfaction with online course, but only few studies concerned with instructors satisfaction topic especially in online course (Hall et al., 2009; Petersen, 2015; Swartz et al., 2010; Willett & Bouldin, 2004; Woodward, 1998), which makes instructor satisfaction an important topic to discuss. As user satisfaction is an impertinent and wide topic, different researchers used different factors to measure it (Alharbi & Drew, 2014; Ibrahim & Silong, 1997). In this study, as the Table 4 User satisfaction evaluation model (USEM) hypotheses. No Hypothesis H1 H2 H3 H4 H5 H6 SyQ SvQ InQ PEU PU SAT SAT SAT SAT SAT SAT NB C.R. 2.460 3.466 2.014 0.441 3.967 3.082 P Result 0.014 Support Support Support Not support Support Support *** 0.044 0.659 *** 0.002 *** Regression weight is significantly different from zero at the 0.001 level (twotailed). 253 technological issues had a large share of influencing the user satisfaction (Mohe, 2006), we investigate the instructor satisfaction with using technology on online course specifically the LMS. The findings indicate that the service quality, perceived usefulness, system quality and information quality has significant affect on user satisfaction which mediate the influence to the net benefit of using the LMS. This study contributes the user satisfaction studies by adopting the most important factors that affect the user satisfactions from the past researches. This study found that perceived ease of use have no significant influence in the instructors satisfaction of using the LMS. Analyzing the LMS using the USEM shows the interrelationships within the model are hypothesized to measure the cause and effect between the success factors as well as the success measures. USEM is hypothesized to affect (positively or negatively) the quality of the LMS and, consequently, to affect user satisfaction and the net benefit. The findings of this study offer implications in a number of areas. First, the model shows that the perceived usefulness of LMS would make the instructor to use online course more and would make instructors encourage students to use as well, due to it plays as the most attractive factor for the instructor satisfaction of using this online platform to interact with students of distance learning. Second, as the service quality is the second most affected factor on the instructor satisfaction, which means, if the LMS provides good service quality such as high reliability and availability of support 24/7, useful service ready for the instructor use with high level of training, the instructor satisfaction would be higher (Ba & Johansson, 2008) and that will promote the usage, just as what previous studies found if the instructor become an expert in using the platform, the satisfaction level will be increased (Conrad, 2004). Subsequently, the high system quality have a big share on the instructor satisfaction as some factors like availability and accessibility which may hinder the usage and that consequently leads to dissatisfaction and usage will be reduced. The fourth implication is the information quality which has the lower share among the above mentioned factors because the information quality would be based on the content quality and accuracy which is depend on the instructor use and based on the service provided by the LMS. Even though user satisfaction was strongly influenced by all factors, but perceived ease of use was not deemed to be the most important factors among all (Adam, 2000). As previous researcher claim that most if not all measures have been adopted to test the students readiness were not for instructors (Mclawhon & Cutright, 2012). The USEM would give a readers and the faculty to look into the instructors’ readiness from the viewpoint of their satisfaction with technology. A number of researchers believed that if the information system (IS) meets the needs of the users, user satisfaction with IS will be increased (Cyert & March 1992). Future studies might consider focusing more on the importance of services quality, the usefulness of the online system, reliability and accuracy of content, and adequacy of training. If we found the good match between the instructors and the platform and its support such as good level of training and useful features, we believe the satisfaction level would be increased and the encouragement to the instructor to use the platform will be increased and that would lead to a successful education process as we believe the technology these days plays important role in the success, as previous researchers claim that the high level of satisfaction will leads to a continuous use of online course (Hall et al., 2009). Lastly, ongoing questions about instructor’s reactions to LMS used in distance education have led us to seek understanding about the effects of technology factors on instructor’s satisfaction; such as: which factors has statistically significant influence in the satisfaction of distance education instructor? As evidenced from the 254 I. Almarashdeh / Computers in Human Behavior 63 (2016) 249e255 result of this study and review of relevant literature, universities whom provide distance learning courses or programs should seek to satisfy the instructors by providing a supported technology to their needs as motivation. Consequently, this will contributes to overall program quality by providing the consistency among individual courses and subsequently leads to intended program outcomes such as to attract more diverse student population and more encouragement to use the LMS. As the findings prove that perceived usefulness and service quality was taking the highest share on affecting the instructor satisfactions. Hence, the LMS should be designed based on the needs of the instructors as well as the students, by adopting the latest technologies. In the contrary, building the LMS without taking into account the instructors in distance learning course requirements will affect negatively the distance learning course outcomes and benefits. This study provide future researchers in the field of information system and educational technology with a user satisfaction model which built as an epitome of previous research studies in the field. Also, this study describes the evaluation criteria and critical success factors that influencing the instructors satisfaction. I hope more research to be conducted in how to motivate the instructors to use more available technology in teaching which will indirectly encourage students to use these technologies in learning process. I hope the future researchers can investigate which features are really used in LMS and how to motivate the instructors to use such unused features and why they don’t use it? 5. Conclusions Nowadays, the use of the technology in education such as the learning management systems (LMS) has becoming imperative. The LMS includes full spectrum of tools that provides academic and learning institutions an effective and efficient means to support distance learning course. Instructors’ satisfaction is essential for the deployment of LMS. The success of LMS in any institution starts by instructors’ satisfaction, which in turns initiates and promotes learners’ utilization of LMS. Consequently, the objective of this paper was to examine the factors that influence instructor satisfaction. This study used survey questionnaire in sample size of 110 instructors to validate the User Satisfaction Evaluation Model (USEM) and to gather required data to answer the research question. The result indicates that the service quality, perceived usefulness, system quality and information quality has a significant effect on user satisfaction which mediate the influence to the net benefit of using LMS. In addition, the results found that perceived ease of use have no influence on instructor satisfaction. Among all tested hypotheses, the highest affecting factor on instructor’s satisfaction was perceived usefulness and services quality on using the LMS in distance education. This study proposed and validated a detailed framework to measure the instructors’ satisfaction of using LMS. The model can help future researchers in the field of information system and educational technology to investigate the user satisfaction. Thus, more research is needed on the services quality and the usefulness of the LMS. 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