Outdoor sport
equiment online
rental shop
Student’s name
Table of contents
1.
2.
3.
4.
5.
6.
7.
8.
The business idea
Significance
Problems and opportunities
Innovation
Features and differentiation
Target market
Competitors
Risk and challenges
THE BUSINESS IDEA
●
Outdoor sport equipment rental app & stores
●
3 store locations plus home and Onsight
deliveries
●
Variety of equipment
●
Short and long term rental plans
●
High-quality well maintained equipment
●
Optimal store locations
●
Lower pricing than competitors
●
Equipment maintenance
●
Gather point and get discounts when
purchasing products trough our affiliate links
SIGNIFICANCE
Enhanced mental &
physical health
Convinience
PROBLEMS IT SOLVES
OPPORTUNITIES IT AVAILS
Encourages activity
increasing well-being
Kuwait has been ranked the worls
most inactive country many years in
a row
Lowers traffic congestion
Creating communities
Outdoor sports encourage a
healthier lifestyle and create active
communities.
Outdoor sports encourage a
healthier lifestyle and create active
communities.
INNOVATION IN
KUWAIT’S
MARKET
FEATURES & POINTS OF DIFFERENCE
01
02
03
04
Accessible
Affordable
Variety
Quality
3 store locations
in top areas plus
home and even
onsight delivery
Monthly plans
that makes us
significantly
cheaper than
competitors
Many different
outdoor sporting
equipment for
rent & affiliated
purchase
High-end brands
for rent that
exceed the
quality of
competitors
TARGET MARKET
Demographic
• Families with childeren 4 to 14
• From 15 to 30
• average leisure budget 170300 KD
Psychographic
• Their childerens
health
• Family bonding
• Hanging out with
freidns
• Oobtaining a
healtheir lifstyle
Geographic
Beaches
Harbors
Parks
Behavioral
• Hourly or daily rent on
bikes and scooters for
family fun
• Long tern rents on skates
so the kids can learn
• Long-term rent on bikes
so they have mobility and
freedom
COMPETITION
BYKY
• Hourly 2.5kd daily
12kd
• 3 locations
• App available
• Close to one of our
locations
• Only bikes
Bike zone company
• Hourly 3kd daily 15kd
• Works in 10 kilometer
radius
• One location
• Only rent from store
• Close to one of our
locations
• Offers scooters as well
• Bikes for kids
POTENTIAL RISK & CHALLENGES
Inventory
Maintenance & security
Transportation
RESOURCES
•
•
•
•
Eigenschenk, B., Thomann, A., McClure, M., Davies, L., Gregory, M., Dettweiler, U., & Inglés,
E. (2019). Benefits of outdoor sports for society. A systematic literature review and reflections
on evidence. International journal of environmental research and public health, 16(6), 937.
Yang, H. H. (2013). Green urban public bikes rental system: A case study of Taipei YouBike.
In Advanced Materials Research (Vol. 723, pp. 968-975). Trans Tech Publications Ltd.
Thontla, M. A. R., & Madhavi, N. B. A Study On Market Potential For Start Up On Bike
Rentals In Tourist Places And Cities Of Andhra Pradesh. European Journal of Molecular &
Clinical Medicine, 7(07), 2020.
Duarte, F. (2016). Disassembling bike-sharing systems: Surveillance, advertising, and the
social inequalities of a global technological assemblage. Journal of Urban Technology, 23(2),
103-115.
Thank you for your attention
any questions ?