CONCEPTS OF MARKETING
The Marketing concept means whenever a company plans and implements to
maximize profit by boosting sales , meeting , customers , needs and surpassing
competitors. The goal is to device a situation that serves born parties , the
customers and the company.
FIVE CONCEPTS OF THE MARRKETING
1.
2.
3.
4.
5.
Production concept
Product concept
Selling concept
Marketing concept
Societal concept
PRODUCTION CONCEPT:
The idea that a company should make low cost products in large quantities
rather than products that suit customers' particular needs for which they
would pay more.
PRODUCT CONCEPT:
A product concept is a detailed description of an idea, which you describe from
the perspective of your customer.
SELLING CONCEPT:
The selling concept is a part of marketing management and one of several
concepts that make up a marketing strategy.
MARKETING CONCEPT:
The Marketing Concept is preoccupied with the idea of satisfying the needs of the
customer by means of the product as a solution to the customer's problem
(needs)
SOCIETAL CONCEPT:
The societal marketing concept adopts the position that marketers have a greater
social responsibility than simply satisfying customers and providing them with
superior value.