ADVERTISING MARKETING MIX,
MAJOR TYPES OF ADVERTISING AND
PRINCIPLE OF ADVERTISING
ADVERTISING MARKETING MIX
• Advertising is a specific marketing
communication activity that falls under the
"promotion" element of the classic marketing mix
(also known as the 4Ps of product, price, place
and promotion). Sales is a broader function that's
involved in all four elements of the marketing
mix.
• It is a subset of marketing so it is part of the
marketing mix and direct response marketing &
advertising is the champion for small business.
DIGITAL ADVERTISING
TRADITIONAL ADVERTISING
• Targetable
• Reaches a wider audience
• Immediate Result
• Tangibilty
• Easy to measure
• Reach a new audience
DIFFERENT TYPES OF DIGITAL ADVERTISING
PAID SEARCH ADVERTISING
• is a type of digital marketing strategy
that allows companies to pay search
engines to place their ads higher on
relevant search engine results pages
(SERPs) with the goal of driving
traffic to their site. Pay-per-clicck or
PPC advertising is the most common
form of paid search.
SOCIAL MEDIA ADVERTISING
• utilizes social networks such as Facebook,
Twitter, and Instagram to deliver paid ads to
your target audience. Social media ads are a
quick and effective way to connect with your
consumers and boost your marketing
campaigns.
DIFFERENT TYPES OF DIGITAL
ADVERTISING
NATIVE ADVERTISING
• is a paid media designed to match the content
of a media source. An example of mobile
native advertising would be paid video content
on the Youtube app. This media is designed to
match the visual design and function of natural
content, appearing in your feed of
recommended videos.
DISPLAY ADVERTISING
• A type of online advertisement that combines
text, images, and a URL that links to a website
where a customer can learn more about or buy
products. There are many ad formats. These
ads can be static with an image or animated
with multiple images, video, or changing text
(also called rich media ads).
TYPES OF TRADITIONAL ADVERTISING
PRINT ADVERTISING
BROADCAST ADVERTISING
• advertisements that are printed in hard copy
in publications (newspapers, magazines,
journals) likely to be read by your target
audience.
• is the advertising of services or products
that uses out-of-home mediums to reach
broad audiences.
• Generally speaking, broadcast advertising
is radio, television, and Internet advertising.
The commercials aired on radio and
televisions are an essential part of broadcast
advertising. The broadcast media like radio
and television reaches a wider audience as
opposed to the print media.
TYPES OF TRADITIONAL ADVERTISING
OUTDOOR ADVERTISING
• also known as out-of-home advertising,
is advertising that reaches consumers when
they are outside their homes. The Outdoor
Advertising Association of America says that's
where consumers spend 70 percent of their
time
PRINCIPLE OF ADVERTISING
• Establish relevance to target audience
• Exhibit uniqueness from competition
• Prove credibility through product characteristics or use
• Add to consumer knowledge
• Execute through releveant touchpoint.