In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers who will buy their products and/or services.
-Solve traffic and conjestion problems caused by loadshedding.
-Deliver low cost electricity to custmoers(compared to coal).
-Reduce Co2 emission (limiting climate change impact) thereby creating a better environment.
-create jobs, reduce unemployment rates
-offer emergency electricity vouchers, where customers can borrow and use limited electricity units and payback after.