📈 20 Actionable Steps to easily increase your Conversion-Rate 1) You’re losing money because your Store takes longer than 2 seconds to load 1. Optimize media assets (Images & Videos) 2. Use a Shopify 2.0 Theme 3. Build everything with custom code ___________________________________________________________________________________ 2) Place Store Benefits into your Announcement Bar: 1. Free 2-Day Shipping & Returns 2. 1,214,781+ Happy Customers 3. Save 15% with Code “XMAS” 4. Rated 4.9/5 Stars by 12429+ Customers ___________________________________________________________________________________ 3) Congruence between your Ads and Landing Page Show the same Imagery, USP’s, Benefits and Offer Often-Times You lose Users because they cannot find what they’ve seen in your Ads or your Store looks completely different ___________________________________________________________________________________ 4) Above the Fold needs to include the 20 Actionable Steps to easily increase your Conversion-Rate 1 following: Value Proposition & Benefits - Everyone will ask: “What’s in it for me Lots and Lots of Social Proof (Reviews,Customers, Press Release) Clear Call To Action To Buy the Product ___________________________________________________________________________________ 5) How to Create Trust and get people to buy: Show Payment-Providers Use Pictures of Happy Customers so Users can identify with them Customer Reviews for Social Proof Include Press Releases to build more Authority and Trust ___________________________________________________________________________________ 6) How to build a strong Section around the Call-To-Action: Reviews of Happy Customers Buy Button Payment-Providers 20 Actionable Steps to easily increase your Conversion-Rate 2 ___________________________________________________________________________________ 7) Utilize concise and appealing copywriting To get your Users to take action and buy: “Pick your Bundle now!” “Transform your body with our Program now!” ___________________________________________________________________________________ 8) Offer Free Shipping 36% of users will only buy when shipping is free how to not lose profit margin: add the shipping price on top of your product price ___________________________________________________________________________________ 9) FOMO: people hate the fear of not being able to getting what they desire How to Use: 1. “Parsa from NY just bought this Item” 2. “In high demand! only 2 Items left” 3. “offer only valid for 3 more hours” 20 Actionable Steps to easily increase your Conversion-Rate 3 ___________________________________________________________________________________ 10) Optimize your Checkout The checkout process accounts for the highest number of drop-offs one way to combat this is giving the opportunity to check out as a guest this is almost standard procedure with shopify, but lots of bigger stores and brands will not let you check out without creating an account ___________________________________________________________________________________ 11) Use Reviews with Pictures / Videos 86% of consumers like to read at least 3 reviews before buying this is what the review section should look like ___________________________________________________________________________________ 12) Offer Free Returns! This will help your customer take a leap of faith while buying your products. Also it creates more trust and credibility for you as the brand. 20 Actionable Steps to easily increase your Conversion-Rate 4 ___________________________________________________________________________________ 13) Contact Information Make your Contact Information visible and easy-to-use This is part of creating a strong trust and credibility between you and your customers. Because they feel like they can easily reach you. ___________________________________________________________________________________ 14) Make Shopping easy! Answer main questions throughout customer journey and reduce friction: LP: hit pain points, explain benefits, create product awareness PDP: show solution, USP’s Cart: create trust, make checkout process easy ___________________________________________________________________________________ 15) Increase your AOV! Upsell when possible. Nudge an additional item in their cart: After ATC, during checkout, on thank-you-page ___________________________________________________________________________________ 16) Cross-Sell to other products and increase AOV This works well with Social Proof like: “Other customers loved these items:” or “Frequently bought together” 20 Actionable Steps to easily increase your Conversion-Rate 5 ___________________________________________________________________________________ 17) Display of Pricing How you display prices determines if your traffic ends up buying or not Make the sale price smaller visually in comparison to the old price + use a lighter font ___________________________________________________________________________________ 18) Reward your fans and often-buying customers. Give them: status (brand-ambassador) discounts gift cards benefits (free shipping,...) ___________________________________________________________________________________ 19) Customize your Checkout (with Shopify Plus or Third Party Tools) This reduces friction in the last and most important step in the customer journey work with: 20 Actionable Steps to easily increase your Conversion-Rate 6 guarantee/warranty social proof benefits ___________________________________________________________________________________ 20) Store Benefits Show the benefits your store offers with badges This adds another layer of trust and sets you apart from your competition ___________________________________________________________________________________ 20 Actionable Steps to easily increase your Conversion-Rate 7
