How to Digitize your
Business without Fuss
Top 5 Steps
Siddharth Mehta IL&FS
Former Director and
currently Founder and
CIO of Bay Capital
Going digital has long since stopped being a buzzword. According to Statista, about half of the world's population
regularly uses the internet. Siddharth Mehta IL&FS Former Director and currently Founder and CIO of Bay
Capital lauds the Indian government for embracing digitization on a national scale. As a result of the digital
transition, it appears that everyone is now utilizing their smartphone to access the internet and simplify their
everyday tasks. These days, instantaneous commercial transactions and global online travel are not trends but
rather everyday requirements. Software may easily digitize your business with so many possibilities available. You
can keep up with trends throughout the world by digitizing your data and apps.
Every aspect of society, including businesses, the government, healthcare, the media, science, etc., have
experienced digital transformation or digitalization. It developed into a stimulant for corporate activities both
inside and externally. The global phenomenon of corporate digitalization causes significant changes in how
traditional business models are operated by businesses. Although there are several ways to digitize your
company, this article contains 5 unique procedures that will assist you in setting it up on the web.
1: Establish a digital presence for your company
The first and most important stage is to construct your digital presence, which requires that you build a
website for your company online. The most crucial step before building your website is making a suitable
choice for the name. The name is appropriate for your company and is simple to write and speak. Customers
will find it simpler to access your website as a result.
2: Connect your company's social media profiles to your website.
Simply having a company website won't suffice to attract clients. The phrase "today's young prefer smart
work over hard labor," coined by Sidharth Mehta of Bay Capital, basically means that instead of chasing
after your consumers, you should position your company on social media, where they are most likely to be
spending their time.
3: Produce Clickable Content
Everyone in the world now uses the internet to create content in an effort to make it popular and visible to a
wider audience. The one thing they overlooked, though, was CONTENT. You must provide content that is
current, entertaining, distinctive, industry-specific, inspirational, and actionable.
4: Employ infographic pictures
Please have a look at the infographic graphics that have really blown the minds of the younger generation.
Everything in the modern world—the world of the internet—is show business. No matter how messed up
the circumstances are behind the camera, people want to present everything in a lovely way. Additionally,
infographics save you time by avoiding the need for captions or visual explanations. The information is
represented visually in the infographics.
5: The #Hashtags aren't the least important.
Using specific words, titles, or phrases as hashtags make your message more evident. Hashtags may be used to
group material, increase conversation, attract followers to a certain niche, raise brand awareness, and target a
particular audience (and vice versa). Instagram receives more than 95 million images per day for its platform. In
order to properly provide relevant content to a suitable audience, Instagram employs a hashtag system.
#
When Siddharth Mehta Bay Capital states, "I believe that
now is the perfect time to start. Every endeavor doesn't
have a guarantee of success. As we do more experiments,
we will learn more and produce better outcomes.
Therefore, if you are eager to develop a digital place for
your organization, do it immediately away, as Mehta said.