Things to be Covered
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Introduction
Basic Requirements for Facebook Campaign
Available Options (Campaign Objectives)
Different Ad Previews
Backend (Ads Manager)
Ad Specifications
Introduction
FACEBOOK HAS BEEN FOUND TO BE THE MOST
EFFECTIVE DIGITAL ADVERTISING CHANNEL FOR
GETTING MORE IMPRESSIONS, CLICKS, AND
CONVERSIONS.
In some cases, Facebook is 7x cheaper than the next
most affordable social media ads channel (Twitter).
Basic Requirements
• A Facebook (Business) Page
• Debit/Credit Card or Any other Payment
Method
• Basic Graphics Knowledge (Canva, Photoshop
etc.)
Campaign Objectives
Page Like Ad
Desktop Preview
Mobile Preview
Event Ad
Video Ad
Desktop Preview
Mobile Preview
Website Traffic Ad
Messenger Ad
App Install Ad
Instagram Ad
Lead Generation Ad
Ads Manager (Backend)
Objective
Audience
• Budget Optimization (Daily or Lifetime)
• Bid Strategy (Lowest Cost or Bid or Cost Cap)
• Delivery Type (Standard or Accelerated)
• Custom Audience (Page Like, Website Visitors etc.)
• Location (City, Country, Radius etc.)
• Age Group, Gender, Languages etc.
• Detailed Targeting (Interests, Behavior etc.)
Placements
• Automatic (Decided by Facebook)
• Manual (Facebook, Instagram, Audience Network,
Messenger).
Optimization
• Link Clicks, Impressions, Cost-Control, Ad Scheduling etc.
Identity
• Facebook and/or Instagram Page
Format
• Single Image or Video, Carousel or Collection
• Primary Text (125 Char.), Headline (40 Char.), Desc.
Links
• Destination URL, Call-to-action button, Display Link etc.
Ad Specifications
Business/Page Name
Primary Text (Up to 125 characters)
Image (1200x628)
Display Link/Final URL
Call-to-action Button
Headline (Up to 40 Characters)
Description (Optional)