[PROJECT OKAERI]
SOCIAL MEDIA STRATEGY
[akabane suzaku]
[Vtuber], [talent]
[akabane.suzaku.phx@gmail.com]
Executive Summary
executive summary
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Project Okaeri is a new upcoming group/agency that aims to take their talents to the top of the Vtubing
Space. As a new company, a solid foundation and plan is in order to maximize our reach in most major
social media sites preferred by the audience such as Twitch, YouTube, Twitter, and TikTok
With this plan, the author hopes to get a consistent viewership in the short term, growth in view counts
in the medium term, and finally grow into a premiere channel in the same conversation as with other
massive agencies such as KoMeTa, Nijisanji, and VShojo
This Marketing plan will cover short term(1-3 months after debut) Medium Term(4-8 months after
debut) and long term(1 year+) with separate budgets for the talent, promotion, savings.
Social Media Goals
How your social goals align to your business goals
Our business goals
Our goals on social
Our metrics
Help potential viewers find us
Awareness
Reach, impressions, follower growth,
shares, etc.
Convince people to choose us
Engagement
Comments, likes, @mentions, views,
collabs etc.
Sell the product!
Conversions
subs
Keep customers happy and earn
their loyalty
Consumer Sentiment
Events, special videos,exclusive
content for subscribers and paid
viewers, merch, Convention
participation.
Social Media Goals
By [January(tentative debut date)], we will:
1
We will grow our audience by 30 new followers per week on our Twitter
2
Make content on TikTok for awareness
3
Release an excellent trailer
4
Score early collabs with Vtubers who are interested and aware of Okaeri
Target Audience
[Persona name #1]
[Persona name #2]
[Persona name #3]
Example job title(s)
Student
Mid level worker
Mid Level Worker
Demographics
Philippines
International
Philippines
Prefered social
network(s)
Youtube, tiktok
Twitch, Youtube, Tiktok, Twitter
YouTube, Tiktok
Brand Affinities
PHVtubers, Hololive, Nijisanji, KoMeTa
Hololive, Nijisanji
Budget (for your
product/service)
120 pesos for subscriptions
4.99 usd per subscription
Goals/aspirations
To be entertained
Pain Point(s)
With the difficulty of current financial
situations in the Philippines, it’s hard to
convince people to subscribe, and as a
student they would rather pay for their lunch
How we help
Providing Quality Content thru constant
noise and engagement on Socials, Showing
off each individual personality of each talent
PHVtubers, Hololive, Nijisanji, KoMeTa
To be entertained
Timezones for a consistent stream time,
much more meticulous when it comes to
content
Having a consistent and effective schedule
120 pesos for subscriptions
To be entertained
With the difficulty of current financial
situations in the Philippines, it’s hard to
convince people to subscribe
Providing Quality Content thru constant
noise and engagement on Socials, Showing
off each individual personality of each talent
Competitive Analysis
Networks active
KoMeta
Mito
Youtube, Twitter
Twitch, Twitter
Number of followers
10000+ subscribers
average
2000 followers on twitch
and twitter
Strengths
Weaknesses
Content that
resonates
Uniqueness of each
individual talent,
consistent schedules,
skills and talents of
each individual, and
likeability
Twitch is a market not
generally tapped by
them
Elaine’s song covers,
Virgil’s gameplay
streams, Miria’s calming
streams
Raw skill of MariTesu as a
Vtuber
Management is a mess,
not fully aware what it
means to be a corporate
entity, too casual with
their goals, not willing to
spend for
improvements, inactivity
of one of their talents.
MariTesu’s streams
SWOT Analysis
Internal
●
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Positive
Negative
Strengths
Weaknesses
Established Talents in the community
Experienced management when it comes to
content creation
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Opportunities
●
External
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Unique brand of chaotic camaraderie coupled
with skills in their respective specialized games.
Competitors are not using the opposite video
site from their main streaming platform(Mito
neglects Youtube for steam, KoMeta neglects
Twitch)
New Group, close to no awareness currently.
Scheduling of talent streams because 3 out of the 4
are still students
Threats
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KoMeTa has more established personalities and
experience
Competitors will be way ahead when we start
Content Strategy
Content pillars
Content Pillar #1
Streaming/Video Content
Content Pillar #2
Social Mediaa Noise
Content Pillar #3
Professional Staff
-offers education or entertainment
-can be curated or shared from other
accounts
-specific to our offering
-benefits and features
-promotions and sales
-who are we, and what do we stand for?
-connect with customers on a deeper
emotional level
Post ideas
Post ideas
Post ideas
Frequency
Frequency
Frequency
Resources
Editorial calendar:
Social media content calendar:
Content library:
Next Steps
Progress Update
Date range:
Channel
Instagram
Facebook
Twitter
LinkedIn
Pinterest
Net Followers
Gain/Loss
# of Posts
Engagement
Rate
Click-throughs
Mentions
Reach
What should we continue doing?
[Twitch]
[Twitter]
[YouTube]
[TikTok
What’s working:
What’s working:
What’s working:
What’s working:
Why is it working:
Why is it working:
Why is it working:
Why is it working:
Action items:
Action items:
Action items:
Action items:
What should we stop doing?
[Twitch]
[Twitter]
[YouTube]
[TikTok
What’s not working:
What’s not working:
What’s not working:
What’s not working:
Why is it not working:
Why is it not working:
Why is it not working:
Why is it not working:
Action items:
Action items:
Action items:
Action items:
What should we start doing?
[Twitch]
[Twitter]
[YouTube]
[TikTok]
Action Item:
Action Item:
Action Item:
Action Item:
Why should we start?
Why should we start?
Why should we start?
Why should we start?
When will do this?:
When will do this?:
When will do this?:
When will do this?: