Uploaded by Kristel Marie Eripol

PIZZA HUT (1)

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About Us
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PIZZA HUT
COMPANY PROFILE
‣ Founded on June 15, 1958 by Dan & Frank
Carney in Wichita, Kansas USA
‣ American Restaurant Chain &
International franchise
‣ More than 13,000 outlets world wide
‣ Specializes in thin and crispy pizzas
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Problems
‣ Expanding of company rivals
‣ Limited service pizza category
‣ Bankruptcy in US branches on July 2020
‣ Closes of 300 dining restaurants on August 2020
‣ Struggle with the menu of pizza wings, sandwiches and pasta.
3 MAJOR PROBLEMS TOWARDS ITS RIVALS:
‣ Rapidly upgrading
‣ Online ordering
‣ Delivery technology
Page 01
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SOLUTIONS
‣ Sitting down type of ordering
‣ All-you- can-eat pizza buffet/
‣ TV ads with Donald Trump
‣ Merge with pepsico for softdrinks
online ordering
‣ Digital Revamping (website and apps)
in menu
‣ New menu "stuffed crust"
‣ Fast tracking of order for the
‣ Launched new product of pizza
‣ Pepsi Co decided to merge with the
customers
which is pan pizza and Han Toss
fast food business ; taco bell, pizza
‣ Adding meat less sausage to its menu
Pizza
hut and KFC which renamed to Yum
‣ Blockbuster pizza launch
brands.
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MEMBERS
CHARLENE RUBIDO
EMMIE LIEZL YADAO
KRISTEL MARIE ERIPOL
REA TAMAY
SHEENA BALDOVE
Page 03
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