[MKTG-6023-33-22F]
Group 6
 Anirudh Sharma
 Parminder Singh
 Harjinder Singh
Date
16-09-2022
Company Name:
Appleland
Company Description:
Appleland is a second generation of farm. In 1986, Appleland harvested its first crop (Applelanndstation.com, n.d.). And now, this
organisation is more than just a farm. It is a Family picnic spot, an Entertainment Place, an Animal Farm, a Store, a Bakery, an
educational institute, overall a complete Business facility.
Ernie Muzylowsky is the owner and pioneer of this business. He first purchased 50 acres of land and started cultivating this land. At
first, they were growing only Apple crop. Later on, they started cultivating Pumpkin and maze as well (“For the lover of Apples”,
2016).
Appleland Station is among the 8 best Apple picking spots of Canada (Miller, 2018).
PESTLE:
ELEMENT
POLITICAL
FACTOR:
BUSINESS IMPACT:
Government Policies
In Canada government provides different policies to
avoid financial risks and gives constant stability to
their investors and industrialists. Some policies like
Advance Payments Program (provide low interest
cash advances), Agricultural Climate Solutions (new
innovative techniques to tackle with changing
climate), etc. (Canada, n.d.)
Government Policies
So, there is great impact of these policies on
Appleland company like they get new technologies
to fight with natural calamities and provides stability
in their financial circle.
Foriegn Trade Policies
Recently Canadian government poses a new policy
which helps the producer, processor and industry
associations to trade easily at international level
(Agri-Food Trade Services for Exporters) and
furthermore Canadian government signs many
treaties with other countries to trade their products.
(Canada, n.d.)
Foriegn Trade Policies
Foreign policies like opening gates to trade
internationally helps lot to the Appleland company
to export their quality products to the other nations
easily and it helps them to grow in the international
market.
ECONOMIC
Labour Laws
All agriculture employees working in Ontario, are
protected under the Employment Standards Act
(ESA). This act includes 4 categories – farm
employees, harvesters, near farmers and landscape
gardeners. (Ontario, 2022)
Economic Growth
As per the government data the economic growth in
agro-industries had been increased in past few years
and in Canada agriculture and agro based industries
provides 1 in 8 jobs and accounts for 6 percent in
Canada’s GDP. Due to its abundant land and water
capacity and good access not international market it
provides sustainable economic growth. (Canada,
Canada's agricultural sector continues to see
economic growth , 2017)
Labour Laws
These laws help the employers as well as owner
because employees feel safe when they know that
they have rights to get equal amount of wages as
compare to their work which directly impact on the
work they do in the farm or company.
Economic Growth
Due to constant economic growth it helps the
company to establish their industrial approach
worldwide.
Inflation Rates
Inflation is the rising cost of consumer goods. As per
the policy makers the main reason for inflation is
global supply chain disruption due to covid which
effects in decrease in providing demand of
population. It is very surprising that inflation rate is
very high than normal. (Economy at work, 2021)
Inflation Rates
Increase in prices of commodity effects very badly
in selling of products of specific company because
people now avoiding products those are high on
rates.
Interest Rates
In the past year the interest rates increasing
continuously to tackle the problem of higher inflation
rates but parallelly it also impacts on increase in the
product and equipment rates. The real effects are
high cost of holding inventory and think before
buying any equipment in agricultural industry.
(Alberta, n.d.)
Interest Rates
This point impacts a lot on Appleland because this
company totally based on frequent use of heavy
machinery and holding their assets in their
warehouse.
Family vacation!
Family vacation!
Appleland Station provides people with a picnic
This has increased the visits of people to their actual
destination. They have trains, fun activities for kids.
fertilising land directly impacting their sales.
So being away from the city this factor provides them
the purpose to personally visit the farm and buy their
product. There are so many retail shops in here but
the Appleland is more than just a store.
SOCIOLOGICAL
Curiosity of people to know what they are eating
Appleland Station allows people to hand pick their
Apples and see the products grown there which are
being used in their manufacturing processes. This
transparency builds the trust of the consumers over
the products. They will adhere to the usage of the
brand. According to the research conducted by
Edlong.co (n.d.), 3 in 5 consumers say they are
“interested in learning more about where their food
comes from.
Curiosity of people to know what they are eating
Due to this factor their brand value has increased.
Additionally, other farmers are also joining them to
sell their products on their store.
Health consciousness
According to the Statista (2022), In Canada 65.69
percent people are into the 15-64 age groups. This
age group is ready to make healthy life choices.
Health consciousness
Because of health conscious People are more
attracted to the Appleland Station because they
provide them with fresh and natural products.
Technological Advancements
The Appleland Station was an apple growing orchard
at first. But later on with they started making Pies,
TECHNOLOGICAL Chutney, Jam, jelly Cakes and farm grown Chicken,
Turkey etc. This is all because of the Technological
advances.
Technological Advancements
They have entered different sectors of food chain.
You can-not expand business focusing on one
factor\product only. You need to expand the
horizon. There are different people with different
needs. Because of different manufactured products
of Appleland Station more people have become their
consumers. Thereby, it has a positive on the
business.
LEGAL
Online Channels
With the advancement in online media\channels
Appleland also started to provide their product
online.
Online Channels
Now, more and more people can enjoy their
products. Because, it is not possible for everyone to
visit the place physically.
Usage of Machines
With the usage of machines the company has
produced\manufactured variety of Products.
Usage of Machines
Due to this factor they have produced in bulk.
Employment law
This law is generally refers to the relationship
between employee and employer. This law helps to
understand the need of each other’s with legal rights
of employee to do work. (Canadian Enclopedia, n.d.)
Employment law
It gives right to the employees to get their basic
rights like minimum labour standards and human
rights and they can able to take legal action about
them.
Canada Consumer Product Safety Act
This is refers to responsibility of product safety by
company or manufacturer and also to preventing
awaking dangers effect to human health due to
quality of product. (canada.ca, n.d.)
Canada Consumer Product Safety Act
This law helps to enhance the quality of the products
and also to prohibit the production of products that
do not comply with regulations or danger top human
health
Discrimination law
This law is to protect people for being treated
differently based on color, religion, gender. In
workplace has the different form of descriminations
Discrimination law
According to this law any type of discrimination is
prohibited in workplace and also illegal in any
aspect of employment like
(upcouncel, n.d.)
Early Frost
In 2012, There was a famine and they were unable to
sale anything. The early frost severely affected the
crops and they observed stunted growth of Apples
(“All aboard Apple Land Station”, 2013).
Weather and Region
It has great effect in agriculture production. Crops
and fruits grow well in their favourable weather
conditions. Canada has cold weather and it is good
ENVIRONMENTAL for temperate fruits to grow and develop properly.
Lake Erie, Lake Huron, and Lake St. Clair are the
reason why there is rich flora in the areas where
Appleland Station is situated (“Shaped by nature”,
n.d.). This is the reason why the land is fertile. The
yield is robust.
Environmental Offset
Due to global warming every year the average
temperature is increasing by 2 degree Celsius which
directly affect longer summers in country.
•
Who gets hired
•
Who is promoted
•
What benefits they are offered.
Early Frost
This had a very bad influence on the business and
they were unable to make any sale.
Weather and Region
This provides the perfect climatic conditions in the
area resulting in the good production.
Environmental Offset
Because of increasing temperature in Canada has the
worse impact on the winter crops like apple fruit. It
will become worst in coming future.
References
Agricultural Emplloyees. (n.d.).Ontario. https://www.ontario.ca/document/your-guide-employment-standards-act-0/agriculturalemployees#.
Agricultural programs and services. (n.d.).agriculture.canada.ca. https://agriculture.canada.ca/en/agricultural-programs-and-services.
Agricultural programs and services. (n.d.). Canada.ca. Retrieved from: https://agriculture.canada.ca/en/agricultural-programs-andservices
All aboard Apple Land Station. (2013). Londoner. https://www.thelondoner.ca/2013/09/10/all-aboard-apple-land-station
Applelandstation. (n.d.). https://www.applelandstation.com/
Canada: Age distribution from 2011 to 2021. (2022). Statista. https://www.statista.com/statistics/266540/age-distribution-incanada/#:~:text=This%20statistic%20depicts%20the%20age,over%2065%20years%20of%20age.
Canada consumer product safety act guide. (n.d.). canada.ca. Retrieved from: https://www.canada.ca/en/healthcanada/services/consumer-product-safety/reports-publications/industry-professionals/canada-consumer-product-safety-act-guide.html
Canada's agricultural sector continues to see economical growth. (2017, November 07). Canada.ca. Retrieved from:
https://www.canada.ca/en/agriculture-agri-food/news/2017/11/canada_s_agriculturalsectorcontinuestoseeeconomicgrowth.html
Discrimination Laws. (n.d.). upcouncel. Retrieved from: https://www.upcounsel.com/discrimination-laws#discrimination-laws
Economy at work. (2021, December 08). Canadian union of public Employees. Retrieved from: https://cupe.ca/inflation-canadacauses-and-cures
Employment Law. (n.d.).The Canadia Encyclopedia. Retrieved from:
https://www.thecanadianencyclopedia.ca/en/article/employment-law
Food transparency is trending in 2021. (n.d.). Edlong. https://www.edlong.com/food-transparency-is-trending-in-2021/
For the love of Apples. (2016). The X. https://www.1069thex.com/2016/10/06/38837/
How interest rates affect agricultural market. (n.d.). Alberta. Retrieved from : https://www.alberta.ca/how-interest-rates-affectagricultural-markets.aspx#
Miller, M. (2018, October 04). Canada’s 8 Best Apple Picking Spots. Reader’s Digest Canada.
https://www.readersdigest.ca/travel/canada/canadas-8-best-apple-picking-spots/
Ontario. (2022, July 21). Agricultural Employees. Retrieved from Ontario: https://www.ontario.ca/document/your-guide-employmentstandards-act-0/agricultural-employees#
Shaped by nature. (n.d.). Ontario’s South West. https://www.ontariossouthwest.com/