Estimated
Market
Size
The previous years (2015) stated the accurate census of the Philippine Statistics
Authority for the previous population count.
The year 2021 stated the accurate census of the Department of
Health for the latest population count.
The projected year (2021) gives a growth rate of 13.19% for San Bartolome, 3.20% for
Batasan Hills, 7.51% for Commonwealth, 8.46% for Novaliches Proper, 7.91% for North
Fairview,
and
3.54%
for
Greater
Lagro
to
Department
of
Health
Table 1: Market Size
District 2, 3, & 4
(Barangay)
Past 5 Years Present Year
(2015)
(2021)
Growth
Population
(2015-2021)
Growth Rate
(%)
San Bartolome
45,188
51,148
5,960
13.19%
Batasan Hills
161,409
166,572
5,163
3.20%
Commonwealth
198,325
213,229
14,904
7.51%
Novaliches
Proper
15,381
16,682
1,301
8.46%
North Fairview
41,154
44,408
3,254
7.91%
Greater Lagro
22,764
23,569
805
3.54%
Assumptions
● The enterprise will be having a steady supply of raw materials
● Enterprise will add more variants such as toppings, flavors, and sizes
● Enterprise will boost brand recognition by boosting its social media followers
● Enterprise will develop a positive relationship with its customers by earning their
satisfaction and loyalty
● The enterprise will have a different kinds customer feedback forms and tools
● The enterprise's production will grow by paying them a wage, encouraging them,
and improving the abilities of the manager and support staff while maintaining a
constant cycle of production.
● Giving loyalty cards or seasonal discounts to the customers enterprise’ anniversary
and holiday seasons.
● No significant new competition in the market
● Prepared for any economic disasters
● Enterprise will have an increase of repeat customers
● Giving a free shipping and volume discounts
● Promoting through social media platforms like Facebook, Instagram and TikTok to
convince customers to buy our product.
● Number of products produced will increase every year.
● Maximizing profit every year because of the marketing strategy used and flexible
selling and distribution of the product using Facebook, Instagram, and TikTok
References:
Greater Lagro, Quezon City. PhilAtlas. (n.d.). Retrieved April 15, 2022, from
https://www.philatlas.com/luzon/ncr/quezon-city/greaterlagro.html#:~:text=Historical%20population,population%20of%2022%2C764%20in
%202015.
San Bartolome, Quezon City Profile – PhilAtlas. (n.d.). Www.philatlas.com.
Retrieved April 15, 2022, from https://www.philatlas.com/luzon/ncr/quezon-
city/san-bartolome.html
Commonwealth, Quezon City Profile – PhilAtlas. (n.d.). Www.philatlas.com.
https://www.philatlas.com/luzon/ncr/quezon-city/commonwealth.html
North Fairview, Quezon City Profile – PhilAtlas. (n.d.). Www.philatlas.com.
https://www.philatlas.com/luzon/ncr/quezon-city/north-fairview.html
Greater Lagro, Quezon City Profile – PhilAtlas. (n.d.). Www.philatlas.com.
https://www.philatlas.com/luzon/ncr/quezon-city/greater-lagro.html
Batasan Hills, Quezon City Profile – PhilAtlas. (n.d.). Www.philatlas.com.
Retrieved April 15, 2022, from https://www.philatlas.com/luzon/ncr/quezoncity/batasan-hills.html