MINIATURE HOUSE PUBLISHING THE ULTIMATE COPY & PASTE FACEBOOK CONTENT CALENDAR FOR FITPRO'S BY DAVID KYLE MINIATURE HOUSE PUBLISHING As a Personal Trainer or FitPro, you will already know the power of Facebook and other social media channels. Putting out 1 good post can lead to a load of new enquiries and sign ups. That’s why getting fresh content out daily, that your audience will love is key. One of the biggest questions we get asked all the time is: -> “What should I be posting?” -> “When should I be posting?” -> “Where should I be posting?” In the ebook, we are going to share with you the exact “Day to Day” formula we use for DKnine Fitness Cardiff & Southampton and for our Social Media Management Clients. All you need to do is follow the formula we use through this Ebook, then simply copy and paste. Finally, when it comes to posting on Facebook or any other Social Media Site, the main thing you need to consider is your target audience. I mention this throughout this Ebook, but I can’t stress enough about how important it is to talk your target audience language. When I first released this guide, I posted it in a Facebook group called: “UK PTs” and within 24 hours I have over 130 people comment on the post wanting a copy. Having spoken to a few of them, who told me they loved the guide. I decided to update it even further to today's copy. Adding in a load more content for you. So when the guide looks like it is ending, there are still a few pages to go. Enjoy :)... David Kyle Ps... I wrote the first copy at 38,000ft on the way to Thailand. Anything Is Possible If You Put The Work In MINIATURE HOUSE PUBLISHING Before You Get Reading, Let's Connet Join my FREE Facebook Community Called: FitPro Lead Generation with Dave! In here I share the latest and most up to date content on Web Design, Facebook Ads & Social Media for FitPros & everything we use for my own fitness business DKnine Fitness. Including daily LIVE videos, FREE training & guides, plus answering questions from FitPro's all around the world. The community is filled with FitPros from all around the world to ask their questions and become the Go-To Fitpro in their area. Click To Join -> Facebook.com/groups/1238186096304055/ Or Search for > FitPro Lead Generation with Dave! < on Facebook Add Me As A Friend If you want to know more about me, want to find out if I really do know my stuff or want to follow me on my adventures around the world and in my business. Then feel free to add me on Facebook Add David on Facebook Monday - Monday Motivation Monday is by far the most popular day of the week for anybody to start their fitness journey. Whether they are looking for weight loss or to train for an event, Monday is the perfect day for it. That’s why on Monday we get all our clients to post some sort of “MOTIVATIONAL” post, followed by a question. This not only gets people interacting with the motivation aspect of the post, but also replying to the question. Here is a great example: WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Tuesday - Tasty Tuesday Interaction is what helps keep your Facebook page fresh, and visible, that why “Tasty Tuesdays” is a must! Share one of your favourite Recipes, making sure it is not boring and sounds tasty. Be sure to give it a catchy headline, followed by an introduction and guidance to comment and share the post. Here is a perfect example for you: WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Wednesday - Workout Wednesday Like all your other posts, they need to be targeted towards your perfect client, this is really important when it comes to “Workout Wednesday”. You will want to give them a glimpse into your training session, a workout that is fun and challenging but nothing that is way too much. Here is a great example of a simple workout for women over the age of 30, who are looking to lose weight and tone their bums: WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Thursday - 3 Tip Thursday Today is your day to get creative and show prospect you know your stuff, making sure the post is targeted towards your perfect client. There are so many posts you can create with the “3 Tips…” or “3 Ways…” headlines, you can create a completely different one each week. Here are a just 2 for you: - 3 tips to feeling more energised each day - 3 ways to increase your bench press in just a month. A great one to do once a month would be answering the most common questions asked by the prospect: WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Friday - Fact Friday Similar to what we did on Monday, Friday is about delivering a Fact something they may not have come across before. Adding in a question, to create interaction and engagement. Once you get comments, try taking them into a private message and getting them booked in. WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING The reason I wrote this book was simple.... When I first started out as a Personal Trainer, I had no idea at all what I was doing from Social Media posts to running an outdoor boot camp that only 1 person would turn up too and pay me just £4. Since then, I have studied and learned, paid CRAZY money for all kind of "Special" grow your business courses that never worked, and tried all the tricks & tactics. It all came down to one thing! Knowing your audience, doing the basics & turning up every day. I wrote this book (the first draft) on the plane to Thailand after growing DKnine Southampton to a point where I could have my first holiday and the business still run fine without me. Since then DKnine Fitness is now in Cardiff too, while my FitPro Web Design grows week on week by just doing the basics that I talk about in this content calendar. David :) Let's Connect On Facebook MINIATURE HOUSE PUBLISHING The Updated Version ;) One thing I love to do with my Web Design, Social Media Managment & Facebook Ads clients is over deliver. It is the exact same at DKnine Fitness Southampton, Cardiff, and our Online programme. The more we over deliver, the better results we will get. Plus the more our clients talk about us to their friends and family. This makes a huge difference to our monthly income. For starters, your clients will love you that much that they will never want to leave. Not to mention how high your referral rate will be in your business. Anyway, enough about me and what I do with my clients. Let's get this bonus section underway. 5 FREE & Simple, Yet Highly Effective Ways To Generate New Clients TODAY MINIATURE HOUSE PUBLISHING 1: Direct Call Out / Announcement Post! On your personal timeline, post a simple “Direct Call Out / Announcement Post”. This is simply telling your friends that you have something to offer: -> I Have 3 Spaces For Ladies Over The Age Of 30 On My Belly Buster Program. -> GUYS!! Who wants to see what all the fuss is about on my 12 Week Shredded Program? Drop Me A Message Now! These are super simple posts, that will get people enquiring about your services. Make sure you post an eye-catching picture along with the text, that will get people's eyes to view it and you onto a winner. Go Write This Post Now! PS… Try putting [Does Anybody Know] at the start of the post and watch your friends comment, share, and even tag friend who they think would be interested. WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING 2: Tagging Posts! First, you may need the permission of your current clients, if you don’t have any clients then use your friends and family. This one is all about tagging people in your posts, which will massively increase the reach of your post as it will also appear on your friend's timeline too. Here are a few ways of using the tagging feature: Check out [Client’s Name] AMAZING results, this was achieved in [days], without having to … What an awesome session with [Client’s Name], [Client’s Name], [Client’s Name], [Client’s Name]! You lot have been getting AMAZING results and I can’t wait to see how further you are going to come! Just make sure the post is clear about what you offer. Such as writing out the “Direct Call Out Post” about looking for new clients and tagging all your current clients in the post. Go Write A Post And Tag A Few People Now! WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING 3: Local Facebook Groups! This is a brilliant way of getting your name and service out there. Just the same as any other post, you will need to be tactful about the time of day you post. Consider when your target audience is most likely to be online and then post. There will be plenty of Local Facebook groups in your area, they are usually named something like: For Sale in [Area]. Type into the search bar on Facebook and you will see them all there. Something to consider is not joining too many at once, as Facebook will catch on to what you are doing and ban you from posting in groups for a few days. Your posts in the group should be the “Direct Call Out Post” from number 1 just make sure the picture and text, stand out. Don't forget to make it super easy for whoever see the post to contact you, and finally, make sure you actually reply to everyone that comments or likes. Go Join A Few Local Group Now! WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING 4: Get Messaging! The average person on Facebook has over 200 friends, these are made up of family members, friends, and potential new clients. Obviously only message people, who would actually be a good fit for your services. When doing something like this, it’s important to not go straight for the kill and ask for the sale. Start the conversation off with a simple ice breaker, finding something you have in common. Then slowly direct your conversation to your services and what results you have delivered in the past. If they are not interested, don’t worry then they might actually know someone who is. After all, what's the worst that can happen? They say NO and you message the next one. WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING 5: Talk To Your Clients! Your current clients love you and your service, that is exactly why they are with. They are your biggest and loudest advertising tool. Just like the “Tagging Post”, having your clients approve of your service and associate with you will make a massive difference. Any worries or issues any of their friends may have had, will be quickly squashed once your clients approve of your service. Here’s a great example, where a prospect is talking to your current clients: Prospect: How good is [You][service]? Clients: Brilliant, I have such great results from [You][service]! The Prospect will start to thinking then, that if they love you then they will too. So here are 2 simple ways you can leverage this situation: The first is Referrals! Drop your current clients a quick message along the lines of: “Hey [name], I love the results you have been getting with us. Do you know anyone that would be a great fit to join us?” The second way is Up Selling to your current clients: “Hey [name], I love how far you have come so far! I have [service] coming out at the end of the month, that would go hand in hand with your current [service]. It’s going to help you…. And is only an extra £££ to what you pay now." WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Final Bonus Page :) Here Are "8 Interactive Facebook Posts" type that we use for our Social Media Management Clients. We don't usually share stuff like this with the world, as these are the type of posts that generate a constant flow of new leads for our clients. But these go perfectly with this guide, so here goes: 1. Ask A Question On A Topic Post Example: What area do you want to work on the most? 2. Tag A Friend Post Example: Tag A Friend Who Always Makes An Excuse About Going To The Gym 3. Like v Comment Posts Example: What do your prefer: Like = Flat Stomach or Comment = Toned Arms 4. Fill In The Blank Post Example: My Favourite Cheat Meal Is________ 5. Giveaway Post Example: Who's Wants A The 7 Day Meal Plan? Comment Yes Below 6. Success Storie Post Example: Check Out How Sara, A Mum Of 2 Has Lost 2 Stone In Just 90 Days 7. Motivation Post Post Example: Look In The Mirror, That's Your Motivation 8. Share A Personal Story Post Example: The Reason I Became A Personal Trainer Is Not The Reason You Expected WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING Another Bonus Page :) Facebook Ads have been a game changer for my business, and as you can see from some of the results below and a game changer for our Facebook Ads Managment service clients. This is the formula we... 1: Facebook Advert (collecting name, email & phone number) 2: Follow up call to book them in for consultation 3: Follow up emails to application 4: Application Form to call 5: Sales Consultation 6: 6 Week Program 7: Then monthly recurring WWW.FITPROWEBDESIGN.COM MINIATURE HOUSE PUBLISHING And That's It :) Basically how DKnine Fitness works, how we help our FitPro Clients & the perfect "Copy and Paste" formula for you to use in your business. If this is the stuff you want to learn more from.... Then you should 100% come and join us inside my FREE Community on Facebook I literally give all this stuff away every day in here :) Click To Join -> Facebook.com/groups/1238186096304055/ Or Search for > FitPro Lead Generation with Dave! < on Facebook Add Me As A Friend If you want to know more about me, want to find out if I really do know my stuff or want to follow me on my adventures around the world and in my business. Then feel free to add me on Facebook Add David on Facebook
