Business Strategy and Planning
Session 1
➢
Wajeeha Waqar B.
Teams
➢ wajeeha.waqar@ucp.edu.pk
➢ Building C, 1st Floor, C-120
Course Details
Course code
MGMT5163
Credit hours
Duration
Text
Web reference
3
80 mins
Strategic Management Concepts & Cases: A
Competitive Advantage Approach by Fred R. David & Forest
R. David, 16th Edition
As discussed and provided in class
Course Objectives
CO1:
To develop an understanding of strategic management concepts, tools and practices.
CO2:
To develop a framework of analysis that will form the basis of strategic thinking and
developing strategy in organizations
CO3:
To develop an understanding of the strategic business environment.
CO4:
To integrate knowledge learned in previous semesters.
CO5:
To encourage students to think critically and strategically.
Course Structure
Assessment Type
Number considered
Quiz
Best 3 of 5
Assignment
Best 3 of 4
Class Participation
5 Marks for Class Activities and
Participation in Class Discussions
Grading Criteria
Assessment
Percentage
Quiz
10
Assignments
10
Class Participation
5
Project Report and presentation
15
Mid Term
20
Final term
40
What is Strategic Management?
Once there were two company presidents who competed in the same
industry. These two presidents decided to go on a camping trip to discuss a
possible merger. They hiked deep into the woods. Suddenly, they came upon
a grizzly bear that rose up on its hind legs and snarled. Instantly, the first
president took off his knapsack and got out a pair of jogging shoes. The
second president said, “Hey, you can’t outrun that bear.” The first president
responded, “Maybe I can’t outrun that bear, but I surely can outrun you!” This
story captures the notion of strategic management, which is to achieve and
maintain competitive advantage.
Strategic Management
“Strategic management can be defined as the art and science of
formulating, implementing, and evaluating cross-functional
decisions that enable an organization to achieve its objectives.”
Strategic Management
As this definition implies, strategic management focuses on integrating
management,
marketing,
finance/accounting,
production/operations,
research and development, and information systems to achieve
organizational success.
Discussion
● Do you play Games?
● Strategy in Sports
● Strategy in Video Games