1Course: Technology Operations and Innovation Developing Smart Module in Sensor for Indicating Wrongly Parked Cars linked with a Mobile Application Group Members Komal Sana 20181-23428 Ruqia Hyder 20181-23775 Intesar Mehdi 20181-23833 Siraj Ahmed 20192-25077 Course Instructor: TECHNOLOGY OPERATIONS AND INNOVATION Dr. Junaid Ansari 2 Contents 1. LETTER OF TRANSMITTAL ............................................................................................................3 2. EXECUTIVE SUMMARY ................................................................................................................4 3. THE TEAM ..................................................................................................................................5 4. IDEA RESUME .............................................................................................................................6 5. KEY FEATURES ............................................................................................................................8 6. BUSINESS MODEL CANVAS ........................................................................................................ 14 7. TARGET CUSTOMERS ................................................................................................................ 15 8. PRICING MODEL ....................................................................................................................... 15 9. THE WAY FORWARD ................................................................................................................. 17 10. APPENDIX ............................................................................................................................. 18 TECHNOLOGY OPERATIONS AND INNOVATION 3 1. LETTER OF TRANSMITTAL Dated: 12 December, 2021 Dr. Junaid Ansari Course Instructor, Technology, operations and Innovation. Institute of Business Management, Karachi Subject: Submission of Term Report, Fall-2021 Dear Sir, We, the students of your class of Technology Operations and Innovation have completed our term report following instructions and guidelines we received throughout the semester. Our project is to install a sensor for indicating wrongly parked cars through an app called Palert, Our team is grateful to you for providing us the platform to think creatively and passionately towards this goal. We would also like to express our sincere gratitude to all the people including people who provided us with their valuable feedback and helped us in collaboration with the concerned organization. We would greatly appreciate your valuable opinion and feedback on our report in order to improve and fill out the gaps. We also assure our utmost cooperation in the interpretation and understanding of any aspect of this report. Thank you. Sincerely, Group Members TECHNOLOGY OPERATIONS AND INNOVATION 4 2. EXECUTIVE SUMMARY As it has been observed that with growing number of population, the number of vehicles are also increasing. Mostly in urban areas and in big metropolitan cities, the major problem which is faced is traffic congestion problem. This problem is faced on daily basis by commuters going for work or for any other important activity. (Al-Jabi and Sammaneh 2019).Their time, energy and fuel is wasted by sticking in traffic jams for hoirs.It also causes air and noise pollution and even frustration among the drivers. Mostly in Pakistan, it has been observed that these traffic congestion are caused by the wrongly parked vehicles which blocks the road and results in congestion. Many lives are also lost through this as ambulances cannot pass by in emergency situations.(Kumar Gandhi and Kameswara Rao 2016) In order to solve these issues we have proposed an idea of installing a Car parking sensor which will indicate the owner through a mobile application of their car being parked wrongly and is causing trouble on roads. This sensor will also allow in taking images of people trying to steal car accessories which will be sent to the app known as Palert of the owner. Sensor will also contain a voice recorder feature through which people will be able to send a voice message to the owner indicating them about the damages and problems their car is causing pother citizens We aim to be a responsible citizen by proposing this idea as this will help the issues of traffic congestion, fights and quarrels on roads, excess fuel consumption, and wastage of time and air pollution. Alert TECHNOLOGY OPERATIONS AND INNOVATION 5 3. THE TEAM Our team comprises of four members and below are the brief description of each team member: KOMAL SANA-23428 Komal has done Bachelors in Commerce from Karachi University. She is also ACMA finalist and is currently enrolled in last semester of MBA with Majors in Banking and Finance at IOBM. RUQIA HYDER-23775 Ruqia has done Bachelors in Science from DA College for women, and is currently enrolled in last semester of MBA with majors in Banking and Finance at IOBM. INTESAR MEHDI-23833 Intesar has done Bachelors in Commerce from Karachi university and is currently enrolled in last semester of MBA-finance with bi-majors in supply chain at IOBM.He is working at Kaizen Pharma as a Management Trainee Officer. SIRAJ AHMED-25077 Siraj has done Bachelors in Commerce from Karachi University and is PIPFA qualified. He is currently enrolled in last semester of MBA-Finance at IOBM.He is working at AL-bushra Publishers as an Accounts Executive. TECHNOLOGY OPERATIONS AND INNOVATION 6 4. IDEA RESUME 1. Major Issue/Problem The population of Pakistan is increasing rapidly which results in increasing number of vehicle manufacturing. This is mainly because people want their own conveyance in order to travel. Till 2050, according to a research almost 70% people will be residing in urban areas although its population has drastically increased from last years.(Saeliw et al., n.d.) This will be a serious issue for the municipals and government to handle such a huge population. As the number of vehicles are increasing, the major problem faced in urban areas is the problem of traffic jams which are mainly caused due to inappropriately parked cars causing huge traffic congestions on roads, malls, streets etc. (Chinrungrueng, Sunantachaikul, and Triamlumlerd 2007).This traffic congestion causes a lot of trouble for people to reach out to the places they were going like offices. It has been observed that mostly in peak hours, this congestion issue is seen. It also causes frustration for the driver and a lot of hassle as well. People waste a lot of time, energy and fuel in traffic congestions and are not able to reach where they were trying to reach. Another major problem is the problem of car theft or the accessories of the car being mugged off by some individuals as people are not aware of such activities because the cars are parked far away from their reach or the car alarms result in false alarms as all the cars have same sound. Car alarms are not the best solution in such situation. GPS systems are able to locate the theft vehicle but it is not convenient for prompt action and even GPS systems fails at certain locations such as indoor, underground parking and underpasses.(Amusa, Nuga, and Adetomi 2012) 2. The Idea/Job to be done. TECHNOLOGY OPERATIONS AND INNOVATION 7 In order to solve the above mentioned issue, we have come up with a solution of Smart Parking Sensor for informing the owner of the wrongly parked car for immediate action. This can be done by following steps: Installing a parking sensor at front of the car that will help the owner know that his or her car is parked wrongly and is causing problems for the citizens. The sensor will be attached to the mobile application which will be installed in the owner’s mobile through which people who are facing issue can easily by touching the sensor can inform the owner. This can be done by simply touching the sensor, which will ultimately send a popup message on the owner’s mobile for quick action. It will also include voice message recorder function through which any person can send voice message to the app (Palert), for parking the car accordingly. It will also have the function to capture the image and send it to app of the owner in case of any mishandling or theft activity. This will help the owner know who had done it for quick action. Even if the person was not able to catch the thief, he will be able to report it to Police with the proof of that thief’s image. 3. Impact Potential Reducing Traffic Jams This sensor will help in reducing traffic jams by informing the owner for its wrongly parked car simply by touching the sensor or by sending a voice message. Saving lives by letting ambulance pass through immediately It will help in saving lives of people by letting the ambulances pass by without any traffic congestion. Avoiding delay in reaching a place People will be able to reach to their destinations on time without any delay. Resulting in responsible citizenship by caring for others. Through this solution, people will start being responsible by knowing their mistakes and helping each other by solving them in order not to cause any issue for the public. Reduction in Theft Cases It will result in mitigating theft cases because now the thieves will know that this sensor will capture their image as a proof of robbery so they will be reluctant to perform such activities. Reduction in Accidents TECHNOLOGY OPERATIONS AND INNOVATION 8 There will be decrease in road accidents due to traffic jams caused by wrongly parked vehicles. Controlling Air Pollution Traffic jams causes a lot of wastage of fuel and petrol which results in air pollution. It can be mitigated by successful installation of this sensor. 4. Consumption Barrier People will find it somewhat wastage of time because they rather don’t want to use it or are not ready to accept tithe main barrier would be the awareness in such people for using this sensor in order to avoid this daily problem of traffic congestion. People who don’t care about sticking in traffics or are used to will oppose this idea. 5. Critical Uncertainties The installation cost can be costly and people will not allow it without knowing its advantages. Sensor can be malfunctioned in case of windy and dusty weather. People would try to misuse in false allegations and alarms just for fun. 5. KEY FEATURES 1. Installation of Parking Sensor in Convenient Place The sensor will be installed at a place on the car which will convenient and easily seen by the public in case of any mishandling or traffic congestion situation. It will be installed at front side of the car for easy view and identification. TECHNOLOGY OPERATIONS AND INNOVATION 9 2. Sensor linked to Mobile Application for Prompt Informing This parking sensor will be linked to the mobile application installed on the smart phone of the owner. Which will help people in informing the owner about the trouble their car is causing to other citizens. This app will be linked to the sensor attached on the car. People can easily identify it and by touching the sensor, a message will pop up on the mobile of the owner to park their car accordingly. It will have other features as well. Such as: Image and voice recorder. Palert app has been developed as a prototype which will be attached to a sensor on a car through which person can be easily notified by sending a voice message or text message. If someone try to fidget with the car, image will be captured of that person. TECHNOLOGY OPERATIONS AND INNOVATION 10 3. LOG IN and Profile Creation. Palert app allows the owner of the car to register by providing their email address and creating a password. After logging into the app, following screen will appear including profile where people can easily add their details, it will also include location of the vehicle through google map, message alert and image indicator as well. TECHNOLOGY OPERATIONS AND INNOVATION 11 Owner can now add their personal information which includes; their name, CNIC, email address, Phone number and car registration number. 4. Voice Message Recording Facility If the vehicle is causing issues of traffic congestion and causing problem for others, people can easily send a Voice message by simply recording it through the sensor which will be directly send to the owner’s mobile on the App (Palert), for quick action. TECHNOLOGY OPERATIONS AND INNOVATION 12 People who are facing problem for the wrongly parked cars will be able to send a voice message through the sensor on this app for prompt action. 5. Image Capturing Ability In case of any theft or mishandling with the vehicle the sensor will immediately capture the image of the person trying to steal something from the car or causing any damage to it.This image will then be sent to the app of the owner through which he can take quick action or even can report the damages to the police with the proof of image of the thief. Image will be send on the app of the owner of a person trying to fidget or steal something with the help of sensor installed on the car. In case of any damage, image can also be captured of the car. TECHNOLOGY OPERATIONS AND INNOVATION 13 6. Settings Owners can easily change settings of the app according to them. They can change themes, can share app with others for awareness and can view privacy policy from this page. TECHNOLOGY OPERATIONS AND INNOVATION 14 6. BUSINESS MODEL CANVAS IDEA: WRONGLY PARKED CAR SENSOR INSTALLATION- Business Model Canvas Key Partners IT Support companies for app installation Tracking or automobile companies for sensor Installation. Working team Members. Key Activities Value Propositions Customer Relationsh Customer Segments Sensor Installation In Cars. Mitigating the accidents Feedback People owning a car Through the sensor when (Touched),will popup a message on cellphone of that person who has Wrongly Parked the car. Reduce traffic jams Free maintenance Commercial Use (Uber, careem). Sensor will detect the face of person trying to steal and will send an image on what Sapp of That person. Sensor will also allow any person to send voice message on what Sapp in case of any theft or accident Of car. Time saving Can save lives by more availability for ambulanc To Pass by. Reducing car accidents Mitigating theft of car Accessories. Providing safety to Vehicles. Direct connection to Owner. Key Resources Human Resources Financial Resources Mobiles/Laptops Channels Automobile Companies Automobile ,Dealers And show rooms. Tracking Companies Internet/Wi-Fi Cost Structure App Development Cost Software for Ad-ON Cost Revenue Streams PKR 500,000 PKR. 80,000 Member Contribution Cost PKR. 424,720 Marketing Cost PKR.12,00,000 TECHNOLOGY OPERATIONS AND INNOVATION 50 Sensors sold per Month (30,000 each)=PKR.1500,000 Sales for 6 months: PKR.9000,000 15 7. TARGET CUSTOMERS B2C Customers. We are following customers: Personal Car Owners We are targeting people owning personal cars which involves people who go offices on daily basis or any person who goes out for any reason and is facing the problem of traffic jams. Commercial Use We will also be targeting cars with commercial use that is uber and careem.People who do not have their own conveyance usually travel by uber or careem.Traffic jam problem is for them as well which causes high fares due to such blockage. 8. PRICING MODEL Individual Cost Breakup Members Opportunity Cost/Day No. of Days Worked Total opportunity Cost Travelling Cost Internet Cost Total Cost Ruqia 20,000/20=667 120 80,040 2400 2,400 84,840 Komal 20,000/30=667 120 80,040 2000 2,400 84,440 Intesar 30,000/30=1000 120 120,000 1600 2,400 124,000 Siraj 32000/30=1067 120 128,040 1000 2,400 131,440 Total 424,720 TECHNOLOGY OPERATIONS AND INNOVATION 16 App Development Cost We will develop an application for smart phone users which will be attached to the sensor for wrongly parked car indication through sms, voice message or image recorder. Its cost will be one time which will be PKR.500, 000 Software for Add-On Cost Sensors are already built in cars nowadays, so we will be adding an Add-On feature in the sensors which will require a software which will be developed for this feature. This add. On cost will be PKR.80,000.This will also be one time cost as once the software is developed, it can be used in as many sensors as much is needed just by enabling or disabling this feature. Marketing Cost The Marketing cost will be incurred for 6 months and it is as follows: Marketing Cost per Month: PKR, 200,000 Marketing Cost for 6 m=Months: (200,000 * 6) =PKR.1200, 000 Total Cost Individual Cost: App Development Cost: Software for Ad-On: Marketing Cost: Total 424,720 500,000 80,000 12, 00,000 22, 04700 Revenue 50 sensors will be sold per month at a price of 30,000 per sensor. 1month Revenue = 50 * 30,000 = 15, 00,000 6 Month Revenue = 15, 00,000 * 6 = 9,000,000. TECHNOLOGY OPERATIONS AND INNOVATION 17 9. THE WAY FORWARD At this moment we are targeting only customers who have cars either personal or for commercial. In future we would like to expand this facility to Wagons, coasters, HIACE and Hiroof segments as well. People owning such vehicles will also be our goal to target in future. As for now, we are in link with only one organization which is in tracking sector. But in future we aim to collaborate with different automobile companies as well after success of this proposal. This will help in getting more reach and targeting more customers. By doing so, the limit will not be constraint and the awareness among people about our aim to solve the issue of wrongly parked cars will be increased with more exposure. TECHNOLOGY OPERATIONS AND INNOVATION 18 10. APPENDIX Saeliw, Aekarat, Watcharasuda Hualkasin, Supattra Puttinaovarat, and Kanit Khaimook. n.d. “Smart Car Parking Mobile Application Based on RFID and IoT,” 4–14. Al-Jabi, Muhannad, and Haya Sammaneh. 2019. “Toward Mobile AR-Based Interactive Smart Parking System.” Proceedings - 20th International Conference on High Performance Computing and Communications, 16th International Conference on Smart City and 4th International Conference on Data Science and Systems, HPCC/SmartCity/DSS 2018, 1243– 47. https://doi.org/10.1109/HPCC/SmartCity/DSS.2018.00209. Amusa, K A, O.O. Nuga, and A.A. Adetomi. 2012. “Design of Sms – Enabled Car Security System.” Transnational Journal of Science and Technology 2 (10): 42–50. Chinrungrueng, Jatuporn, Udomporn Sunantachaikul, and Satien Triamlumlerd. 2007. “Smart Parking: An Application of Optical Wireless Sensor Network.” SAINT - 2007 International Symposium on Applications and the Internet Workshops, SAINT-W. https://doi.org/10.1109/SAINT-W.2007.98. TECHNOLOGY OPERATIONS AND INNOVATION
