Economics Chapter 1 What is it and how does it affect me? Why study economics? Because you can’t have everything you want! Problem of SCARCITY* *Definition: The condition that occurs because society does not have the resources to produce all the items people would like to possess. To become better, informed decision makers. Divisions of economics Microeconomics Study of choices made by individual economic actors. Macroeconomics Study of the behavior and choices of entire economies. Economics A study of man’s efforts to satisfy unlimited and competing wants using limited resources. A study of what is produced, and who gets how much. The Study of Choices 3 Basic Questions •What to produce? •How to produce? •For whom to produce? Who decides? •Consumers – those buying or obtaining the resources •Producers – those who make things to satisfy needs and wants Deciding on what? •Resources – anything that people use to make or obtain what they need or want •Goods – objects that can be purchased •Services – actions or activities performed for a fee Factors of Production Land-natural resources Capital* * Capital goods-tools, equipment, and factories used to produce goods and services. * Financial capital- money used to buy the tools and equipment used in production Labor-people using their efforts, abilities and skills. Entrepreneurs- a risk-taker in search of profit. Economic Concepts NEEDS –A basic requirement for survival. (food, clothing, shelter) WANTS –A personal desire beyond a basic need. –Means of expressing a need. Products Goods – objects that can be purchased. Consumer goods – objects intended for individual use. Capital goods – a manufactured good used to produce other goods and services. Durable goods – items that last for three or more years under constant use. Nondurable goods - items that last less than three years. Services – actions performed for someone else. Consumers – those who use goods and services. What makes items important? Utility – useful to someone. Production Production – creating goods and services. Productivity – efficient use of resources. What increases Productivity? Specialization – people specializing in their best skill. Human capital – Sum of skills, abilities, health and motivation of people. Exchange Exchange- when consumers and producers agree to provide one type of item in return for another. –Barter- relies on bargaining. A direct trade of goods –Credit – allows consumers to use items before completing payment for the item. –Money- any item that is readily accepted by people in return for goods and services Making Choices Trade-offs –Choices between alternatives. Weighing the advantages. against the disadvantages. Sacrificing one item for another. Opportunity Costs The cost of the next best alternative in terms of money, time, or other resources. What is costs you to make one choice over another. Production Possibilities All the combinations of goods and services that can be produced from a fixed amount of resources in a given period of time. Production Possibilities Two assumptions. The amount of available technology and resources will not change during the period of time being studied. All the resources, natural, human, and capital, are being used in the most efficient manner possible. Production Possibilities Curve Points inside the curve represent an inefficient use of resources. Points outside the curve represent a production impossibility. The Circular Flow of Money Government Household Business Resource Market Product Market