NAME
Esther Gyan
INDEX NO.
4311210106
PROGRAM:
HRM EVENING
LEVEL:
400
COURSE:
ENTREPRENUERSHIP
BUSINESS PLAN
A BUSINESS PLAN
Introductory Page
Jolly's Java and Bakery
P.O.BOX 143 Achimota, ACCRA
•
NATURE OF BUSINESS
JJB is a business venture establish inside Achimota Mall. It is equally owned and managed by its
two partners. We deal in all kinds of bakery, including bread, pastries, coffe etc. We also make
deliveries for churches, wedding parties and any other event.
The business intends to hire two full-time managers, one pastry chef and 3 part-time baristas to
handle customer service and day to day operations.
•
STATEMENT OF FINANCING NEEDED
Startup expenses of ₵100,000K including, location premises renovation, expensed equipment, and other.
These show up as negative retained earnings in the initial balance because they are incurred before launch.
•
STATEMENT OF CONFIDENTIALITY OF REPORT
Staff of Jolly's Java and Bakery, lands documents, financial documents, legal documents and any
other information of the business are considered as sensitive nature and confidential. Such
information will not be disclose or read to any employee unless pertaining to his or specific job
requirements.
DESCRIPTION OF VENTURE
•
SIZE OF BUSINESS
The Bakery shop is a size of 40*70 plot of land which occupy the building with includes,
washroom, Kitchen, staff common room or dressing room, storage room, a hall for
resting or eating premises.
•
OFFICE EQUIPMENT AND PERSONNEL
The personnel consist of 1 full time manager, one pastry chef and 3 part-time baristas.
The Manager office
Consist of 1 Desktop , printer, scanner, mini photocopy machine, L shape table,
office chair, a Fridge, cabinet etc filling cabinet Shredding Machine etc.
The Pastry Chef
1 Desktop computer, printer, L shape table. etc.
ORGANIZATION PLAN
•
Form of ownership
The Bakery ownership is a partnership entity sign by the under listed partners with different
specializations.
Identification of partners or principal shareholders.
•
Mr. Kwame Adu - Sales Manager,
Uniliver Ghana
Stephen Amo Mensah, Marketiing Manager -
Prudential Bank
MANAGEMENT; TEAM AND THEIR BACKGROUND
Management Team
Mr. Austin Patterson holds MSc in Marketing. He has extensive experience in sales, marketing,
and management, and was vice president of marketing with macdan group and Burgar Food
Industry.
Mr. David hold BSc, and has a great experience in the area of finance and administration,
including a stint as a chief financial officer with both papaya restaurant and the a coffee store at
east legon.
•
ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION.
MANAGER






Manage data in spreadsheets and reports
Keep records and reports up to date
Help maintain the budget plan
Organize and schedule meetings and events.
Supervise other staff and delegate responsibilities to baristas
Handle technical issues in their area of expertise.
PASTRY CHEF
He is Responsible for:



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Preparing ingredients and handling baking and other kitchen equipment.
Creating pastries, baked goods, and confections, by following a set recipe.
Developing new recipes for seasonal menus.
Decorating pastries and desserts to ensure beautiful and tasteful presentation.
BARISTAS



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Warmly welcomes customers into their establishment.
Create and serve hot or cold beverages, often tailored to the customer's preferences.
Responsible for taking customer orders and payments.
Also clean and sanitize their work areas, seating areas and equipment/tools.
• Evaluate weakness of business
Possible weaknesses that can hold the business back.
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Fewer baristas serving during event programs.
Shortage of flour.
Running shift system
• New technologies
There are some basic new technologies can can help run the business. Introducing new
ways of delivery system ,where the manager create an app. which makes it easy for
customers to make request for the bakery items.
Contingency plans
If the Bakery business does not work out , we may divert into pizza hub. With this we will
reduce our price and make sure to produce the best for our customers.

EXECUTIVE SUMMARY
Opportunity
Problem
There is a shortage of coffee spots where customers can get high quality coffee and freshly baked
pastries in a higher income market in Accra, Achimota.
Solution
We offers a broad range of coffee and espresso products, all from high quality imported coffee.
JJB caters to all of its customers by providing each customer coffee and espresso products made
to suit the customer, down to the smallest detail.
Market
Because Achimota mall has a cool climate for some years now, coffee and bakery products are
very much in demand. During, the evening bread and chocolate coffee are significantly high
demand, along with a slower but consistent demand for hot coffee products. Much of the day’s
activity occurs in the morning hours before ten a.m., with a relatively steady flow for the remainder
of the day.
Competition
Competition in the local area is somewhat sparse and does not provide nearly the level of product
quality and customer service as JJB. Local customers are looking for a high quality product in a
relaxing atmosphere. They desire a unique, classy experience.
Why Us?
JJB is a bakery and coffee shop managed by two partners. These partners represent
sales/management and finance/administration areas, respectively. The partners will provide
funding from their own savings, which will cover start-up expenses and provide a financial cushion
for the first months of operation.
Expectations
Forecast
JJB anticipates sales as shown below during the five years of the plan. JJB should break even by
the fourth year of its operation as it steadily increases its sales. Profits for this time period are
expected to be relatively low in the first two years, increasing somewhat in the fifth. We are
projecting investment of ₵50,000 from bank and ₵50,000from two founders.
Financing Needed
Start-up requirements:
Start-up expenses of ₵100,000 including location premises, ₵50,000 expensed equipment, and
others.
FUNDING
₵50,000 initial investment from partners (Shows up in initial balance as Paid-in Capital.)
₵50,000 5-year loan from data Bank (in initial balance)
Cash in received for the first year (₵13,500)
Attached is a cash flow sheet that explains details of the cash received and cash paid for during
the (5) five years period.
Sales Monthly
₵10,000
₵9,000
₵8,000
₵7,000
Espresso Drinks
₵6,000
₵5,000
Pastry Items
₵4,000
Other
₵4,000
₵2,000
₵1,000
t
Mon h 12
t
Mon h 11
t
Mon h 10
t
Mon h 9
t
Mon h 8
t
Mon h 7
t
Mon h 6
t
Mon h 5
t
Mon h 4
t
Mon h 3
t
Mon h 2
t
Mon h 1
$0
Cash Flow
Pro Forma Cash Flow
Year 1
Year 2
Year 3
₵100,000
₵100,000
₵267,105
₵267,105
₵355,006
₵355,006
Year 1
Year 2
Year 3
₵80,000
₵10,000
₵90,000
₵70,000
₵30,000
₵100,000
₵50,000
₵70,000
₵120,000
₵2,000
₵8,000
₵1,200
₵900
₵1,400
₵600
₵0
₵0
₵0
₵1,000
₵0
₵3,000
₵0
₵0
$0
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, Paid Out
Principal Repayment of Current
Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal
Repayment
Purchase Other Current Assets
Subtotal Cash Spent
NET Cash Profit
₵10,000
₵131,000
₵125,263
₵8,593
₵20,894
₵50,637