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Professional Communication in the workplace

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Professional
Communication In The
Mohammed W Aljohani
Workplace
TABLE OF CONTENTS
01
02
Introduction To
Professional
Communication
Written
Communication
03
The Art of
Presentation
04
References
01
Professional
Introduction, significance, Thesis
Communication
Professional
Communication
•
•
Professional communication,
encompasses written, oral,
visual and digital communication
within a workplace context.
It is the art of conducting
oneself professionally
Professional Communication in
Workplace
•
•
Effective workplace communication is
as much about who you're talking to
as it is about what you're saying.
Workplace communication is also an
indicator of the one’s professionalism
in a work place.
Importance of Professional
Communication
Good communication can boost teamwork
and lead to better project collaboration. It
applies to practically every industry.
Workplace communication is important for
streamlining internal communication.
Maintaining effective communication
ensures that management and the team
below them are on the same page.
Poor communication often occurs when
you're talking to the wrong people, or trying
to share information in the wrong setting
Thesis
In order to be a successful employee in the
workplace, one has to excel at written
communication and also be capable of informing
and persuading people effectively
02
Written
Communication
Message structure,
clarity, and presentation.
A 'Written Communication' means the
sending of messages, orders or instructions
in writing through letters, circulars, manuals,
reports, emails, office memos, bulletins, etc
Elements of Written Communicaton
Clarity
Message
Presentation
Clarity in writing is
established when
the reader is
aware of the
author's statement
and his or her
purpose
a message is
defined as
information
conveyed by
words. A message
is the content of
the
communication
process.
Presentation
relates to the
visual form of the
written
communication
that is sent to the
reader.
Message
•
•
Message in written
communicaiton
means the main
point that sender
wants the reader to
know and
understand.
The message should
be clear and concise.
Clarity in writing
means the ease with
which a reader can
understand you. It
means avoiding
unintended ambiguity
or confusing sentence
structure
Presentation
•
•
•
The art of delivering
information in a manner
that should be appleaing
for the reader.
Keeping it simple, concise,
and clear
Identification of the goals
in a clear manner.
TYPES OF WRITTEN
COMMUNICATION
Letters
Bulletin
Report
Traditional form of
written
communcaiton
Containing important
information in bullet
points
Discussion and
narration of a topic
Fax/Telegram
Memos
EMAIL
Sending immediate
message in written
form
Written instructions
and reminders
Formal written
communication used
in work place
Strategies for Written Communication
Always have a beginning, ending, and middle
Proofreading and editing are your friends and evaluate professional contact
Thinking about how would you feel if it went public
Step back and reflect and think about one’s communication interaction.
03
The art of
presentation
Importance, rhetorical
appeals, reasoning
The Importance Of Presenting With
Professional Excellence
Authority
Stres
Reduction
A professional
communicator will
be less stressed
out and will have
more selfconfidence.
Presenting with
professional
execellence will
make you authority
on the subject
matter.
Audience
Engagement
A professional
communicator can
easily engage his
audience.
Identifying Presentation
Opportunities And Purposes
Information
Persuasion
Motivation
Entertainment
The purpose of
presentation is
to inform and
educate
audiences.
Presentation is
used to
persuade the
audience
regarding a
specific point.
Presenation can
be used to
motivate and
inspire people.
Presentation
can be used to
entertain people
and satisfy their
desires.
Rhetorical Appeals
Pathos
a quality that evokes
negative or positive
emotions
Ethos
Logos
the principle of reason and
Ethos appeals to the
judgement
writer's character and his
credibility
Pathos
•
Pathos appeals to the
emotions and the
sympathetic imagination,
as well as to beliefs and
values
•
Pathos can be created by
choosing emotional points
and topics, using
emotionally charged
words, storytelling, and
intimacy with audience
Ethos
The speaker tries to show the
audience that he or she is reliable,
credible, and trustworthy.
For establishing ethos:
• Use only credible, reliable
sources to build your argument
and cite those sources properly.
• Respect the reader by stating the
opposing position accurately.
• Establish common ground with
your audience
LOGOS
logos is used to refer to the use of
logic and reasoning in crafting a piece
of persuasive writing or rhetoric.
Logos can be established by:
• Use language that your audience
will understand. Avoid jargon and
technical terminology.
• Use simple figures and charts to
make the presentations more
understandable.
• Make the relationship between
your evidence and conclusions
clear
Types of Reasoning
Inductive
Deductive
Inductive reasoning is
a method of drawing
conclusions by going
from the specific to
the general.
Deductive reasoning is
a logical approach
where you progress
from general ideas to
specific conclusions.
Causal
Analogical
Causal reasoning
refers to all cognition
about cause and
effect, except learning
This reasoning is
based on finding a
common relational
system between two
situations, exemplars,
or domains.
Strategies
● Begin a presentation with an alarming statistic, the use of a prop, or a
●
●
●
●
compelling story
Finish with a powerful image, an inspirational quote, or a message that
inspires a call to Action
Connect your line of reasoning with an already well-known and accepted
piece of information
Your audience will find it helpful to review statistics presented in a format
that’s easy to read and understand.
Avoid overloading your audience with too much technical information.
Written communication and
the ability to inform and
persuade are both necessary
for becoming
an effective communicator in
the workplace
References
•
•
•
•
•
•
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication:
Keys for workplace excellence. Sage Publications.
Dursun, A., Morris, J. K., & Ünaldı, A. (2020). Designing proficiency-oriented
performance tasks for the 21st-century workplace written communication: An
evidence-centered design approach. Assessing Writing, 46, 100487.
Attan, A., Raof, A. H. A., Omar, N. A. M., Abdullah, K. I., & Hamzah, M. (2012).
Establishing the construct of workplace written communication. Procedia-Social
and Behavioral Sciences, 66, 76-85.
El Sabbagh, A., Killu, A. M., Nishimura, R. A., & Warnes, C. A. (2015). The art of
presentation: a valuable skill in a contemporary era. Journal of the American
College of Cardiology, 65(13), 1373-1376.
Prasad, S., Roy, B., & Smith, M. (2015). The art and science of presentation:
electronic presentations. Journal of postgraduate medicine, 46(3), 193.
Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., ... & Wu, C.
(2013). Investigating verbal workplace communication behaviors. The Journal of
Business Communication (1973), 50(2), 152-169.
THANKS!
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