Professional Communication In The Mohammed W Aljohani Workplace TABLE OF CONTENTS 01 02 Introduction To Professional Communication Written Communication 03 The Art of Presentation 04 References 01 Professional Introduction, significance, Thesis Communication Professional Communication • • Professional communication, encompasses written, oral, visual and digital communication within a workplace context. It is the art of conducting oneself professionally Professional Communication in Workplace • • Effective workplace communication is as much about who you're talking to as it is about what you're saying. Workplace communication is also an indicator of the one’s professionalism in a work place. Importance of Professional Communication Good communication can boost teamwork and lead to better project collaboration. It applies to practically every industry. Workplace communication is important for streamlining internal communication. Maintaining effective communication ensures that management and the team below them are on the same page. Poor communication often occurs when you're talking to the wrong people, or trying to share information in the wrong setting Thesis In order to be a successful employee in the workplace, one has to excel at written communication and also be capable of informing and persuading people effectively 02 Written Communication Message structure, clarity, and presentation. A 'Written Communication' means the sending of messages, orders or instructions in writing through letters, circulars, manuals, reports, emails, office memos, bulletins, etc Elements of Written Communicaton Clarity Message Presentation Clarity in writing is established when the reader is aware of the author's statement and his or her purpose a message is defined as information conveyed by words. A message is the content of the communication process. Presentation relates to the visual form of the written communication that is sent to the reader. Message • • Message in written communicaiton means the main point that sender wants the reader to know and understand. The message should be clear and concise. Clarity in writing means the ease with which a reader can understand you. It means avoiding unintended ambiguity or confusing sentence structure Presentation • • • The art of delivering information in a manner that should be appleaing for the reader. Keeping it simple, concise, and clear Identification of the goals in a clear manner. TYPES OF WRITTEN COMMUNICATION Letters Bulletin Report Traditional form of written communcaiton Containing important information in bullet points Discussion and narration of a topic Fax/Telegram Memos EMAIL Sending immediate message in written form Written instructions and reminders Formal written communication used in work place Strategies for Written Communication Always have a beginning, ending, and middle Proofreading and editing are your friends and evaluate professional contact Thinking about how would you feel if it went public Step back and reflect and think about one’s communication interaction. 03 The art of presentation Importance, rhetorical appeals, reasoning The Importance Of Presenting With Professional Excellence Authority Stres Reduction A professional communicator will be less stressed out and will have more selfconfidence. Presenting with professional execellence will make you authority on the subject matter. Audience Engagement A professional communicator can easily engage his audience. Identifying Presentation Opportunities And Purposes Information Persuasion Motivation Entertainment The purpose of presentation is to inform and educate audiences. Presentation is used to persuade the audience regarding a specific point. Presenation can be used to motivate and inspire people. Presentation can be used to entertain people and satisfy their desires. Rhetorical Appeals Pathos a quality that evokes negative or positive emotions Ethos Logos the principle of reason and Ethos appeals to the judgement writer's character and his credibility Pathos • Pathos appeals to the emotions and the sympathetic imagination, as well as to beliefs and values • Pathos can be created by choosing emotional points and topics, using emotionally charged words, storytelling, and intimacy with audience Ethos The speaker tries to show the audience that he or she is reliable, credible, and trustworthy. For establishing ethos: • Use only credible, reliable sources to build your argument and cite those sources properly. • Respect the reader by stating the opposing position accurately. • Establish common ground with your audience LOGOS logos is used to refer to the use of logic and reasoning in crafting a piece of persuasive writing or rhetoric. Logos can be established by: • Use language that your audience will understand. Avoid jargon and technical terminology. • Use simple figures and charts to make the presentations more understandable. • Make the relationship between your evidence and conclusions clear Types of Reasoning Inductive Deductive Inductive reasoning is a method of drawing conclusions by going from the specific to the general. Deductive reasoning is a logical approach where you progress from general ideas to specific conclusions. Causal Analogical Causal reasoning refers to all cognition about cause and effect, except learning This reasoning is based on finding a common relational system between two situations, exemplars, or domains. Strategies ● Begin a presentation with an alarming statistic, the use of a prop, or a ● ● ● ● compelling story Finish with a powerful image, an inspirational quote, or a message that inspires a call to Action Connect your line of reasoning with an already well-known and accepted piece of information Your audience will find it helpful to review statistics presented in a format that’s easy to read and understand. Avoid overloading your audience with too much technical information. Written communication and the ability to inform and persuade are both necessary for becoming an effective communicator in the workplace References • • • • • • Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: Keys for workplace excellence. Sage Publications. 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