COMPONENTS OF CORPORATE SOCIAL RESPONSIBILITY Target Social Responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, philanthropic responsibilities expected of it by its stakeholders. Businesses should look beyond their self-interest and recognize that they belong to a larger group that expects responsible participation. It adopts a strategic focus and fulfills societal expectations. In your previous lesson, you are done describing the different models and frameworks of social responsibility. This module will provide you knowledge on how you are going to formulate a framework of social responsibility which reflects the practice of sound business. After going through this module, you are expected to: 1. Formulate a framework of social responsibility that will reflect the practice of sound business. (ABM_ESR12-IVi-l-3.5) Jumpstart Activity 1: Read Me! Understand Me! Directions: Read the concepts about social responsibility. Understand what you are reading! Social Responsibility has economic responsibilities, legal, ethical and philanthropic responsibilities. Economic responsibility refers to make money. Required by simple economics, this obligation is the business version of the human survival instinct. Legal responsibility refers to the adherence to rules and regulations. Ethical responsibility is the ability to recognize, interpret and act upon multiple principles and values according to the standards within a given field. Philanthropic responsibilities to contribute to society’s projects even when they’re independent of the particular business . Social responsibility provides greater trust with stakeholders, greater customer satisfaction, stronger employee commitment, stronger investor loyalty, greater profitability and countries with greater trustbased institutions foster a productivity-enhancing environment. Stakeholders are those constituents who have a stake in or claim on some aspect of a company’s products, operations, markets, industry and outcomes. Stakeholders are important to companies that operate with a stakeholder orientation: customers, employees, investors, stockholders, suppliers, government and communities. Discover Social responsibility applies to all types of business – small and large, sole proprietorships, partnerships as well as large corporations. It fulfills societal expectations as it provides a return on investments for the owners. Obeys the law and regulatory agencies. Acts in a just, fair and correct manner. Lastly, it promotes human welfare and good will. For you to understand the lesson well, do the following activities. Have fun and good luck! It adopts a strategic focus requiring a formal commitment from top management like what is stated from Carroll’s explanation of corporate social responsibility which requires action and result focusing on fulfilling the economic, legal, ethical and philanthropic responsibilities expected by its stakeholders. Figure 1. The Pyramid of Responsibility Components of Corporate Social Responsibility Economic Responsibilities: Firm has a responsibility to use the resources available to produce goods and services for the society in exchange of money. Examples: Meeting expectations of both social and ethical standards; ability to adapt to new or developing ethical and moral standards; being a good corporate citizen. Legal Responsibilities: The laws and regulations that all firms are expected to follow as they perform their daily functions. Examples: Operating consistent with government and legal expectations; displaying complete compliance with all regulations. Ethical Responsibilities: Change over time because they are based on expectations of the society. Examples: Meeting expectations of both social and ethical standards; ability to adapt to new developing ethical and moral standards; being a good corporate citizen. Philanthropic Responsibility: Those responsibilities in which society does not have a clear message to present to businesses as to what their courses of action should be. Left in the hands of managers to make the right judgment. Example: Giving to charitable organizations. Giving donations. Responsibility Societal Expectation Required Be profitable, maximize sales, minimize costs. Legal Required Obey laws and regulations. Ethical Expected Do what is right, fair and just. Philanthropic Desired / Expected Be a good corporate citizen. Economic Example Table 1. Carroll’s Four-Part Definition, Understanding the Four Components Explore Activity 1 Directions: Arrange the jumbled letters below to form the correct word. Use these words to complete the paragraph below. Write your answer on a separate sheet of paper. A. AGELL - _______________________________ B. CAITEHL - _______________________________ C. PRAMYDI - _______________________________ D. CEMINOCO - _______________________________ E. PHROTHICAPILN - _______________________________ Figure 1 is Carroll’s (1) _________________ of responsibility. (2) ________________ is a social responsibility which requires the business to obey laws and regulations while (3) _________________ responsibility means the expectation of the community from the business side to do what is right, fair and just. Being good corporate citizen of the community is an illustration of (4) ________________ responsibility. (5) ___________________ responsibility requires the business to be profitable and to maximize its sales while minimizing costs incurred by the business operation. Activity 2 Direction: Think of a company/corporation. Analyze how they practice sound business using the Carroll’s Pyramid of Responsibility. Copy the format and answer it in another sheet of paper. Name of Company/Corporation:_________________________________________ Responsibility Societal Expectation Economic Required Legal Required Ethical Expected Philanthropic Desired / Expected Example (Concrete) Source (printed materials and /or online) Rubrics: 10 7 5 3 Has completed the chart with very concrete and reliable examples as indicated by the sources. Has completed the chart with concrete and reliable examples but some sources not indicated Has completed the chart with some concrete and reliable examples and not all sources indicated Has not completed the chart with concrete examples and no source indicated Deepen At this point, let us deepen your understanding of the lesson by formulating your own framework of social responsibility. Consider all concepts and theories that you have learned from your previous lessons. Directions: Formulate your own framework of social responsibility reflecting the practice of sound business. Explain briefly but substantially the process or flow of your framework. Do it in a separate sheet of paper. Rubrics: Criteria 10 7 5 3 Formulation of Framework Framework reflects very clearly concepts and theories previously learned Framework reflects clearly concepts and theories previously learned Framework reflects some concepts and theories previously learned Framework does not reflect concepts and theories previously learned Explanation Explanation was very substantial. Explanation was substantial. Explanation was fairly substantial. Explanation lacks substance Gauge Directions: Read carefully each item. Use a separate sheet of paper for your answers. Write only the letter of the best answer for each test item. 1. Which refers to the adoption by a business of a strategic focus for fulfilling economic, legal, ethical and philanthropic responsibilities? A. Economic Responsibility B. Ethical Responsibility C. Legal Responsibility D. Social Responsibility 2. What component of social responsibility is in charge in making money or profit? A. Economic Responsibility B. Ethical Responsibility C. Legal Responsibility D. Philanthropic Responsibility 3. Which of the following refers to those constituents who have stake in or claim on some aspect of the company’s products and operations? A. Communities B. Customers C. Stakeholders D. Suppliers 4. Which of the following shows the benefit of social responsibility? A. Greater customer’s dissatisfaction B. Greater profitability C. Lesser employee commitment D. Stronger grievance of employees 5. What component of social responsibility dictates a business to be a good corporate citizen and do charitable act? A. Economic Responsibility B. Ethical Responsibility C. Legal Responsibility D. Philanthropic Responsibility 6. Which of the following choices is TRUE? A. Employees’ perceptions are not affecting competitive salary B. Failure to care for employees results to lower loyalty C. Trust does not hold the organizational relationships together D. Trust shouldn’t exist between departments within the firm. 7. Who introduces the pyramid of responsibility? A. Archie Carroll B. Emmanuel Kant C. Howard Bowen D. Robert Wood 8. What component of social responsibility would expect the business to do what is right, fair and just? A. Economic Responsibility B. Ethical Responsibility C. Legal Responsibility D. Philanthropic Responsibility 9. All are attributes of social responsibility leading to investor loyalty EXCEPT: A. Commitment B. Dependability C. Tactlessness D. Trust 10. What component of social responsibility would require the business to obey laws and regulations? A. Economic Responsibility B. Ethical Responsibility C. Legal Responsibility D. Philanthropic Responsibility