DESIGN BY
IN PART NERSHIP WIT H
S E P TE M B E R 2 02 2
When a child is battling a serious illness or injury, the entire family needs comfort and support.The mission of Ronald McDonald House of
the Greater Hudson Valley (RMHGHV) is to offer hope, help and a home-away-from-home to families during their child’s medical crisis.
Keeping families close to each other and to the care and resources they need. Families are stronger when they are together, and by
keeping them close, Ronald McDonald House plays a role in the healing and coping process.
Located in Westchester County, just steps away from Maria Fareri Children’s Hospital - the Hudson Valley region’s most specialized
pediatric intensive care hospital, the 12-bedroom House gives families a comforting place to stay during their child’s medical treatment
– at no cost to them. During their stay, families are provided all the comforts of home, including a private bedroom and bath, daily meals
through the volunteer Meals that Heal program, laundry facilities, a fully stocked food pantry, fitness room, and playroom for patients
and siblings. In addition, various support programs are offered, such as onsite haircuts, massages, yoga, Art Therapy, and Pet Therapy to
encourage families to care for themselves, so they can continue to care for their children. Open 24 hours a day, seven days a week, 365
days per year, the House offers a supportive environment where families can find comfort in knowing they are not alone as they share
experiences with other families going through similar circumstances.
After 11 years and more than 2,500 families served, the House is in need of many updates and repairs. In 2021, the common spaces, Great
Room, Kitchen and Playroom were generously remodeled by Sara Touijer of One Room Wonders, Bjorn Bjornsson Designs and Smart
Playrooms. Now, in 2022, the guest rooms and remainder of the common spaces and offices will be updated to create a comforting space
that promotes healing and fosters an atmosphere of peace and hope for families as they cope with their child’s medical crisis.
Honorary Design Chair
COREY DAMEN JENKINS
Corey Damen Jenkins & Associates is an interior design firm
based in New York City. The company was founded by its
principal and nationally acclaimed designer Corey Damen
Jenkins, who is celebrated for his mixing of vivid colors with
layered patterns to create inspired, inventive, and unexpected
spaces. Taking cues from the haute couture runway, Corey’s
brand of interior design and decoration features luxurious
and fashionforward materials. “My goal is to ensure that my
clients’ projects are always classic, livable and without an
expiration date,” Corey states. The firm’s design team has
extensive experience with clients hailing from around the
world, including developing interiors for towers in the iconic
New York City skyline, private residences and compounds on
Nantucket and Hawaii, hospitality spaces in Saudi Arabia and
Washington, D.C., and the Yellowstone Club in Montana.
Designers
VANESSA
DELEON
BARBARA
LEWIS
BJORN
BJORNSSON
RACHEL
LAXER
Vanessa Deleon is an award
winning Interior Designer,
Lifestyle Expert, Blogger, Influencer
and Television personality with
offices in New York and New
Jersey. A little over two decades
ago Deleon started in her family’s
furniture business, designing for
clients. After many requests for her
Interior design talents, on a dime and
a shoestring, she started
Vanessa Deleon Associates. She
attended the Fashion Institute of
Technology and then Berkeley
College for Interior Design.
Barbara Lewis, Principal and
Owner of The Lewis Design
Group has more than 25 years of
interior design experience and is
critically acclaimed for a classic
yet current style that has been
featured at many show houses.
With a lifelong passion for design
that dates back to her childhood
and an education from The New
York School of Interior Design,
Barbara is known for designing
elegant interiors, which maintain
the delicate balance between
current trends and timeless style.
Bjorn Bjornsson is one of United
State’s and Scandinavia’s most
renowned and successful interior
designers. Born and raised in
Iceland, he was educated in
Denmark where he received his
Masters degree in Architecture/
Interior Design at Copenhagen’s
Fredriks-berg Technical School
of Interior Architects. With more
than 30 years experience Bjorn
has designed luxurious hotels and
residences throughout the world.
Relaxed elegance defines the
custom interior designs that
Rachel Laxer Interiors creates
for their clients. Rachel is a
Westchester native, having been
raised in Armonk and now living
between Scarsdale, NY and
London. Studying design and the
Japanese aesthetic of simplicity
and beauty while living in Tokyo
inspired a passion for creating
interiors and collecting art and
design for clients.
First Floor
= Not available for redesign
= Closet in guest room
= Not Available For Redesign
FIRST FLOOR
= Doorway
= Window
= Closet in guest room
= Doorway
= Window
Second Floor
= Not available for redesign
= Not Available For Redesign
= Closet in guest room
= Doorway
= Window
= Closet in guest room
= Doorway
= Window
SECOND FLOOR
Sponsorship Coverage*
Partners will benefit from a robust editorial coverage program spanning print, digital packages on aspiredesignandhome.com and original videos and designer takeovers on
aspire’s Instagram — all developed to provide an immersive and informative experience for Showhouse attendees to learn more about partner products.
PRINT
FULL EDITORIAL FEATURE IN ASPIRE DESIGN AND HOME NY METRO WINTER ISSUE
•
•
Dedicated Well Story: Marquee feature incorporating professional photography of Showhouse interior and exterior, plus a companion article including
perspectives from design talent as well as select partners
Market/Shopping Section: A product-focused feature following well story with inclusion of partner integrations*
DIGITAL & SOCIAL
ASPIRESHOWHOUSE.COM
New section of main navigation dedicated to Showhouse content, including:
•
•
•
•
Designer Profiles
Event Information
HOME+ by aspire Videos* *aspire to film final spaces and VIP gala event
Market Place inclusion of sponsored products
@ASPIREDESIGNANDHOME INSTAGRAM
In-feed Showhouse photography with partner mentions (via handle) Quick, snackable, iPhone-shot videos, including:
•
•
Designer Final Room Walkthrough (IGTV)
Sponsor Reels: Dedicated original “Reel” integrating product, additional fees may apply.
EVENTS
DESIGNING HOPE EVENTS
Lively events including:
•
•
•
Showhouse Gala (September 22)
Open House for Viewings (September 23 - 25)
Open House for Operations (September 26)
*See expanded opportunities on next page
*We suggest that all product sponsors make a monetary donation of at least $2,500 the Ronald McDonald House of the Greater Hudson Valley in addition to their product donation.
SEPTEMBE R 2 02 2