Secrets of Super Successful Video Marketing 1 https://sites.google.com/view/video-tours360-ultimate Table of Contents Introduction Chapter 1: Know Your Audience, and Speak To Them Chapter 2: Center Your Video Around the Story, Not The Sale Chapter 3: Make your Video Feature the Best 10 Seconds Ever Chapter 4: Create a Stimulating Title Chapter 5: Upload Interesting Thumbnails Chapter 6: Use Humour in Your Video. Stop Being So Boring! Chapter 7: Optimize Your Video for SEO – Tag it Up Chapter 8: Educate your Customers with Video & Prove Yourself Chapter 9: Make Your Videos Mobile-Friendly Chapter 10: Give it a call-to-action Chapter 11: Start creating interactive 360 video tours for your business/product 2 https://sites.google.com/view/video-tours360-ultimate Introduction Welcome to the Secrets of Super Successful Video Marketing. This is a guide that will show you how to create videos that get tons of views and build your brand. You don't need expensive equipment or complicated editing software, and you don't need years of experience. All you need is a little bit of direction, and you're ready to go. 3 https://sites.google.com/view/video-tours360-ultimate Chapter 1: Know Your Audience, and Speak To Them One of the most important aspects of a successful video marketing strategy is understanding your audience. The best video marketers understand what motivates their audience and speak to those needs. As a result, their videos resonate on an emotional level with their audience, which in turn drives them to take the desired action. You want to do the same. If you’re creating content for a YouTube channel dedicated to DIY repair tutorials, you should speak to that audience. If you’re creating videos for a eCommerce store that caters to dog owners, you should speak to that audience. The key is to speak to your audience on a deeper level than just a list of channel subscribers or customers. 4 https://sites.google.com/view/video-tours360-ultimate Chapter 2: Center Your Video Around the Story, Not The Sale The way you deliver your videos can make a big impact on your prospects’ experiences with your brand. It can add warmth and connection, or it can turn people off and cause them to move on. The salesy tone of traditional videos is long gone, and today’s best videos use storytelling to connect with viewers on a much deeper level. They understand that the best way to capture a viewer’s attention is to tell a story, and they use that understanding to build a compelling narrative that draws people in. This will help your audience connect with your brand and trust you more. They'll feel as if you're speaking directly to them, rather than trying to push a sale on them, which will build a better relationship. People connect with the storyteller, not the product itself. In other words, the story is often more important than the product. 5 https://sites.google.com/view/video-tours360-ultimate Chapter 3: Make your Video Feature the Best 10 Seconds Ever A new study at the University of California, Los Angeles, reveals that 10 seconds is all it takes for people to get bored and click away from a conversation — or in this case, a video. When a video fails to win viewers in the first 10 seconds, 10 million more are unlikely to watch beyond the first 10 seconds. The intro is the first thing your viewers see. It sets the tone for the entire video, and if it’s boring or careless, it can hurt the experience. This is the part of your video that you need to take extra time on, because it’s the most important part. Your intro should hook your viewer, so they don’t turn away, but it should also introduce your thesis and main points. and it should give people enough information to know what to expect in your video. 6 https://sites.google.com/view/video-tours360-ultimate Chapter 4: Create a Stimulating Title Creating a title for your video marketing is one of the most important parts of your content. It's the first thing your audience sees and decides whether they're going to keep watching or move on. Your title also functions as a summary of your video, so it needs to be catchy and interesting enough that people want to click on it. I'll show you how to create a title that will keep your audience engaged and coming back for more. When choosing a title, put yourself in the shoes of your target audience and ask yourself what would grab their attention, which words would make them want to click, and which words they would fear to miss. Don’t forget to include an interesting hook, such as your tagline or the names of your competitors. Once you have this down, play around with the title until you have something that really grabs people. Then, double check it 7 https://sites.google.com/view/video-tours360-ultimate and be sure that you didn’t leave out any important words, such as the key message in your video or people. You can also find lots of examples of attention-grabbing video marketing titles on Vimeo and YouTube. If you\'re still stuck, watch some popular video marketing titles to find ideas. 8 https://sites.google.com/view/video-tours360-ultimate Chapter 5: Upload Interesting Thumbnails Video Thumbnails are used in video marketing to demonstrate what a video is and what it can be used for. They are regularly used for the purpose of grabbing the viewer’s attention and to drive a sale. Successful video thumbnails are typically 2-3 seconds long and focus on an image, shape or motion. A good thumbnail will contain just enough information to understand what the video is about and entice the viewer to click.and they can be a great helping tool when used appropriately. Video thumbnails can have a huge impact on how someone engages with a video, so they must be well-designed. 9 https://sites.google.com/view/video-tours360-ultimate Chapter 6: Use Humour in Your Video. Stop Being So Boring! While video marketing is an essential way to reach your audience, sometimes it can feel like a chore. The most boring videos are the ones with the most complex storylines, the most canned speech, and the most lack luster production values. Instead of focusing on telling a compelling story, you should be focused on telling a funny story. If your video is funny, people will watch it even if they aren't interested. Forget boring videos. Instead, use humour to keep your audience engaged and interested. Even a small amount of humour can make a big difference. It can keep your audience’s attention and make them feel more connected to your message. 10 https://sites.google.com/view/video-tours360-ultimate Humour appeals to everyone like it appeals to no one. It’s the best way to get people to engage with your content and remember it. One video that uses humour to engage viewers is probably the most powerful thing you can do for your brand, regardless of whether you’re targeting millennials or Gen Z. It’s also probably the thing that will get the best response from viewers. If that sounds like a lot of work, it is, but it’s a bigger return on investment than any traditional media ad campaign. 11 https://sites.google.com/view/video-tours360-ultimate Chapter 7: Optimize Your Video for SEO – Tag it Up Video optimization is the process of improving the visibility of a video using search engines, and it helps the video be found more easily and viewed by more people. To make the most of it, it’s important to create a video that is well optimized. Search engines, such as Google and Bing, rank videos based on how well they are optimized, so being well optimized is crucial for getting high rankings and exposure. Optimizing your video can have a huge impact on your video ranking. There are plenty of tactics you can use to ensure your videos get found easier in search engines. The fact is, the more you can optimize and understand how to use all aspects of the search algorithm available, the more likely it is that your video will rank. 12 https://sites.google.com/view/video-tours360-ultimate To optimize your video for SEO, follow these steps: Introduce a few relevant keywords throughout your video. Avoid cliches and avoid using big 'SEO' words. Link to your site in a natural and conversational way throughout your video. Use a combination of text and visuals. Your videos must have a relevant description and a clear call to action in order for your video to rank well organically in search. Also, your description must conveying what your video is about in a single, short paragraph. In order to maximize your chances of getting higher rankings, you should optimize your videos for long-tail keywords first, and naturally, high-volume keywords second. 13 https://sites.google.com/view/video-tours360-ultimate Chapter 8: Educate your Customers with Video & Prove Yourself Video is everywhere, from our favorite social media sites to our favorite television programs. There is no denying that video has become an important part of our daily lives. Video has the ability to connect with your customers in a way that no other form of marketing can. Video allows you to connect with your customers on a personal level, and provides a platform to educate your customers on what you have to offer. One of the most powerful ways to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective than a solely promotional video. When used properly, educational videos can provide your brand with a powerful platform to connect with your audience and build trust. This can then be leveraged to drive lead generation and sales, which ultimately boosts your revenue and builds your brand. 14 https://sites.google.com/view/video-tours360-ultimate Chapter 9: Make Your Videos MobileFriendly Mobile friendly means that videos play well on phones, tablets, and any other touch-screen devices such as a laptop, a phone, or a watch. It also means that mobile visitors can consume your video without sacrificing their battery life. You can also test the experience of viewing videos on a mobile device by visiting the YouTube video mode on your phone. mobile-friendly design makes better user experience and brings higher conversion rates. 15 https://sites.google.com/view/video-tours360-ultimate Chapter 10: Give it a call-to-action When you’re creating a video marketing campaign, you need to make sure that your audience understands what they need to do next. One way to do this is to include a call-to-action in your video. A call-to-action is a statement that tells your audience what you want them to do next. In your video, you can use a callto-action to tell your audience what to do next, such as “Click here to learn more” or “Call us now to book a session.” but you can also use calls-to-action like “Get a Quote,” “Learn More,” or “Shop Now,” to get your viewer to take an action. This choice of call-to-action can greatly increase the effectiveness of your video marketing. 16 https://sites.google.com/view/video-tours360-ultimate Chapter 11: Start creating interactive 360 video tours for your business/product 360 degree virtual tours are a great way to show off your space and offer a unique experience for your visitors.It’s the next best thing to being there, and will leave your audience in awe. We can create a 360 degree virtual tour for your video that takes viewers all around your space so they can get a feel for the place, and even get a bird’s-eye view of your property from above. This allows for greater depth in your videos, which helps to build a more genuine connection with your audience, and increases the chance that they will choose to click on your ad or call you 17 https://sites.google.com/view/video-tours360-ultimate instead of your competitors. This is an incredibly cost-effective way to boost your video marketing, With VirtualTours 360, you can create beautiful and highly engaging 360 videos in just a couple of minutes - WITHOUT any sort of special skills or knowledge. VideoTours360 is the NEXT video marketing game-changer - Check It Out! 18 https://sites.google.com/view/video-tours360-ultimate Enjoy 10X More Profits Need Some Fast Targeted Traffic? Try This… 19 https://sites.google.com/view/video-tours360-ultimate
