BEFORE SUBMITTING WORK FOR REVIEW
Does the work support the
overall objectives/goals?
Yes
No
Don’t disregard the business
goals, but also remember the
goal of the audience.
Does the work embody the
brand?
Yes
No
Revisit the execution and focus
on what we need the audience to
do after engaging with the work.
Is it emotionally impactful?
Yes
No
Reconsider the audience and
employ an empathetic
perspective to achieve the
desired emotional response.
Is it innovative in its use of
content or interactivity?
Yes
No
Strive to bring something new to
the table with regard to
experience. Ask yourself if the
layout is ambitious enough in
scope and execution.
Does the layout have a clear
hierarchical structure?
Yes
No
Ensure the layout reflects the
relative importance of each item n
the page. There should be a
structure and pattern that is
pleasing to the eye.
Is there enough contrast between
elements?
Yes
No
Adjust the layout to ensure
important elements are
highlighted to employ the
appropriate amount of emphasis.
Is the composition visually
balanced?
Yes
No
Ensure the sum of each element
adds to the greater whole and
that there is a clear single area of
focus.
Does the design or layout feel
cohesive and consistent in its
use of visual elements?
Yes
No
Ensure there is a coherent use of
design elements (texture, type
and color)
Is there a strong use of
typography?
Yes
No
The typeface should reflect the
brand guidelines or the message.
If it is body copy, it should be set
well and easy to read. The
sentence length should not be too
long that it impacts readability.
Does the design reflect the
personality of the brand?
Yes
No
The layout should feel like it will fit
within a system that is cohesive
with the brand look, tone, feel.
Will the design work across
various device types?
No
Yes
Confirm it will work across device
types, platforms, etc. If this will be
employed in a myriad of ways,
ensure the consistency is present
in all executions.
Is the imagery showing the
product in the best light? Are
there any issues with the
operator, distracting
background elements or unsafe
conditions?
Yes
No
If necessary edit, adjust or
identify a different image that will
ensure we are using the best
possible asset.
What can make the final
product 10X better?
Explore and take a creative risk. If
successful use the layout as
another option.
What can make the final
product 10% better?
Explore and take a creative risk. If
successful use the layout as
another option.
Has the work been proofread
and reviewed for grammar and
technical accuracy?
Yes
No
Distribute to appropriate party,
share with appropriate teams and
organize folder in the appropriate
server space.
Review and edit any errors