INDUSTRIAL VISIT REPORT ON URBAN HIVE Pvt Ltd
By
POTTURI VL KAMALSAI
Roll no: 2011BM010086
Class / sec: BBA 2nd year,/B
SCHOOL OF MANAGEMENT & COMMERCE
MALLA REDDY UNIVERSITY
(As per Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally,
Hyderabad, Telangana 500100
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
TABLE OF CONTENTS
S no
contents
P.no
Executive summary
3
Details of the Journey
4
Organizational profile
5
1.
2.
3.
4.
Product Details
5-8
5.
Observations
9
Conclusion
10
6.
2
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
EXECUTIVE SUMMARY
Industrial exposure is most required for management students, exposure to
different activities that are conducted in the industry gives an idea about how
things work in real life and get to apply the theoretical part of our academics.
This visit has discussed the realistic approach toward the management such as
how they plan operations policies, production, and financing.
What I have acquired from this visit is the manufacturing process and
development of the small-scale industry therefore my report is largely based on
the production management of small-scale industries. Includes understanding of
the day to day to operations of machinery and their infrastructure.
Lastly, this industrial visit has enlightened me about the insights of small-scale
industries, their functioning, and their objectives.
3
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
DETAILS OF THE JOURNEY
Industrial Visit to Urban Hive Pvt Ltd, was carried out on 9th July 2022 for BBA- 2nd-year,
B-section students and faculty, The main objective behind this visit was to make the students
aware of various concepts of productions and operations this will help the students to put
their theoretical knowledge and understand the practicum.
I was with 47 students and 2 faculty and we left for the visit at 1:00 pm it took about 15
mint’s for us to reach the industry that is located at Gandimaisamma, Hyderabad and we were
divided into Two Groups, and Each Group Consisted about 25 students, GROUP -1 (Roll
no:- 61-85) GROUP -2 (86-120)
After Reaching the Industry Mr. Karan, Mr. Lakshman & Mr. Charan welcomed us and gave
a brief introduction about the company, since I was in group -2 Mr. Charan (General
Manager Production) was in charge of the industrial tour and he give us brief insights and
clarified all our doubts patiently, our Tour was an Hour-long because we were asking
questions and sir was explaining in detail about each machine and with a demo of each
machine.
So once the tour ended, we all gathered around and asked our questions, took a group photo,
and started our journey back to our college at 3:20 pm.
4
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
ORGANIZATIONAL PROFILE
Urban Hive India Private Limited is an unlisted private company incorporated on 05
February 2018. It is classified as a private limited company and is located in Hyderabad,
Telangana. Its authorized share capital is INR 10.00 cr and the total paid-up capital is INR
6.93 cr.
This company is a family business. This company creates high-quality products like kitchens,
wardrobes, and furniture solutions so that can we fill our life with a fabulous ambiance.
Urban hive head office is located in Jubilee hills and the factory is situated in
GandiMaissamma.
The Managing Director Mr. T.R. Venu Gopal has over 34 years of experience in the interior
turnkey projects space. He has been a trusted interior projects handler for MNCs like
Microsoft, Amazon, Qualcomm, Accenture, IBM, and many better noted public and private
sector establishments
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Company does Both B2B &B2C sales
Has a Workforce of 120 people and 30-60 laborers in the factory
Working days: Monday – Saturday, Timings 9:30 am to 6:30 pm
Departments: HR, PROCUREMENT, DESIGNING, FINANCE, PRODUCTION
PRODUCT DETAILS
Urban Hive is a cabinet manufacturer that manufactures kitchens, wardrobes, TV units, Bar
units & sideboard cabinets they are not interior designers, and based on the orders of the
customers they customize the manufacture of the goods.
5
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
COMPETITIVE ADVANTAGE OF THE PRODUCTS
MANUFACTURED BY URBAN HIVE
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Materials used:- They use Birch plywood that is imported by them directly from
Moscow: The following are the advantages of the plywood
Aesthetic Advantage
Birch plywood is perfect for home furnishings as it has a nice, rich sheen, and it gives the end
product a nice, elegant finish. Additionally, Birch plywood allows you to customize the end
product. You can leave it untreated or have it stained. It can also be worked and smoothed
over, or it can be left as it is. Either way, you can rest assured that the finished product will
still look good.
Strength Advantage
Birch plywood is known for its durability. The process of forming the Birch plywood
reinforces the strength of the original piece of wood. Birch plywood is formed by layering up
three or more layers of Birch. This adds a great amount of stability and strength to the
plywood.
Safety Advantage
Birch plywood does not have many knots or jagged edges. It is smooth and is not known to
splinter or crack. This makes it the wood of choice for cabinet (and other furniture) makers as
well as toy makers. It is ideal for any child-friendly construction.
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They use High-quality Paints SIRCA Italy, Hesse Germany for wood coating which
they don’t import but will buy from local importers the Following are advantages of
the Paint’s
Protection Against UV Rays
if you have placed wooden furniture out in the sun for too long, you may have noticed a
drastic change in its appearance. Whether it is heat radiation or UV rays, the sun has the
potential to fade, discolor and ultimately damage the beautiful structure of wood
Protection Against Yellowing
It Keeps the Wood in Its Prime Condition for A Long Time
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They use Word – of Mouth Marketing and Digital Marketing using Instagram
6
MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
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They use advanced technology which will not Harm any laborers working in the
factory.
PRODUCTION PROCESS
Step – 1: 2D to 3D,2D Designs are sent to the factory from the head office and then converted
into 3D through the machinery. 3 to 4 new orders are received by the sales and design
department per day.
Step – 2: Hot press, at this stage the laminate is stuck on the wood using hydro tic and applying
fevicol. The wood is placed in the machinery called a hot press for 10 minutes under 100 to
300 degrees Celsius temperature to stick the laminate. 70 to 80 boards are laminated per day.
Step – 3: Beam saw, after drying the laminated wood for 5 hours, the machinery cut the wood
as per the 2D design inserted in the computer. Once the wood is cut a barcode is stuck. 15 to
20 models are cut per day, and 60 boards are cut per day.
Step_4: Edge bandage, covering the edges after cutting the laminated wood is known as an
edge bandage; the edges are covered using the tape called PVC tape. At least 1100 mts is taped
per day at 200 ℃
Step – 5: CNC Machine, this machine is used to drill holes and grove the wood as per the
requirement of the customer.
Step – 6: Sanding Machine, this machine smoothens the surface of the wood and then the
wood is ready for the paint.
Step – 7: Robotic Paint Machine, at first, the white base primer is applied to up to 4 layers,
each layer is dried for 4 hours and sanding is done after drying each layer, and then paint is
applied to the wood. This whole process improves quality standards.
Step – 8: Buffing, If the client requires a gloss finish, then the wax is applied to give the gloss
shade and this process is called buffing. It will be done by human workers but with machine
Step – 9: Drying panels, the panel dries in the drying room to reuse the panels to paint the
wood.to ensure no dust particles on the panels so that the paint finish will be smooth
Step – 10: Cleaning and packaging, the finished goods are cleaned with a wet cloth and
packed in an orderly. According to the project design of the customer
O-2-C ORDER TO COST PROCESS
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MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
Customer will
approach the
Headoffice and
Inquire about the
product which the
want
They will send a
quatation to
customer
once they have all
the materials they
will produce the
cabinates and will
pack it to the
customer with Sale
order Invoice
If the customer is
satisfied with the
quatation they will
then give a
confirmation
after the converted
the desgin they will
plan the production
if materials are not
available PO will be
raised and they will
procure the
materials
Then Now the head
office will make the
raw design 2D and
will send it to the
factory
Based on the 2D
design they will now
convert it into 3D
design using
machinenary
Pricing:
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MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
The pricing of the product is based on the following factors
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Cost of raw materials
Cost of production
Cost of transport
Profit Margin
Taxes
The pricing differs according to the design and SFT required by the customers
A rough estimate of 3,000 Rs INR per Sft is charged
OBSERVATIONS
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Their assembly line is perfectly aligned with each other
Each Machine has a selected number of semi-skilled laborers working and
they will be given a target to perform daily
They use a software Spazio software that will convert the 2D design into 3D
design and that will send instructions to machines based on it the workers will
start working according to specifications.
They have a bar code system that is used for Pack, tracking, and Trace by
Internal Management to check how many stages of production a particular
wooden log went through.
They will reuse, Recycle and re-sell the scrape generated from cutting, and
Dust crumps are sold to pellet manufacturers that will be used for making
Biofuel.
They have a strong QC team Quality check at each stage of production if a
particular product fails through quality checking then they should remake the
product and give an explanation to the QC team about the reasons
A layer of polyurethane coating is applied to the surface of wood/laminate that
will substrate to protect it. These coatings help protect substrates from various
types of defects such as corrosion, weathering, abrasion, and other
deteriorating processes.
They have two production lines one is woodwork and the second one is paint
line
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MALLA REDDY UNIVERSITY
(Telangana State Private Universities Act No.13 of 2020 and
G.O.Ms.No.14, Higher Education (UE) Department)
Maisammaguda, Dulapally, Hyderabad 500100. TS., India.
School of Management and Commerce
BBA II - Year – IV Semester
CONCLUSION
The Urban hive Pvt.Ltd Company is a PAN India company. The product Fabience has started
4 years ago. This Urban Hive is a home appliances company with 8 years of experience. The
company is associated with Fabience where they manufacture the wood product with paint
according to the customers, During COVID 1st lockdown Prices of Plywood increased by
80% during that time they imported plywood from Ukraine and even China, and even during
the Russia – Ukraine war has impacted the hike of the prices of Breach up to 45% but they
didn’t stop their Imports, event though their production costs racked up they did not increase
in the prices but last month they have increased the prices up to 15% to their original price.
Urban Hive India's operating revenues range is INR 1 cr - 100 cr for the financial year ending
on 31 March 2020. Its EBITDA has remained unchanged from the previous year. So overall
the company is generally dependent on the Sales/Marketing department and Designing
Department for their core operations.
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