BSBWRT411 Task 1 Written Assessment (Benchmark) In this task you will answer questions about a case study and the organisation’s style guide. After that you will plan and write a business letter to a potential client. Case Study You are a new salesperson for a web design company called 'Flashweb'. Your job is to get new clients. You have noticed that a local real-estate business has an extremely basic and poorly designed website. Write a draft business letter asking the real-estate business if they want help to redesign their website. Tell them about your company and what Flashweb can do for them. Explain how important a website is for a business. Your audience will be the owner of the business. Once you have drafted the email you must obtain approval from the sales manager before sending the email. You must follow the Flashweb style sheet for all written communication. Organisational policy, procedure and guidelines applying to writing documents: ● Must obtain approval from the sales manager before sending the email ● Must follow the Flashweb style sheet for all written communication Flashweb Style Guide Font and spacing Use size 12 Calibri font for text body and single line spacing Format Standard format for letters and emails Font colour and background/paper colour Black for all text except the confidentiality statement or disclaimer. This should be blue Background/paper colour Use white background/paper colour Bolded text Bolded text may be used for key words and headings. Heading must be centred Capitalisation Titles and proper nouns must use capitals Greetings Use 'dear' plus Mr/Mrs/Ms and full name of person Graphics Must be simple, relevant to the text Headings All headings to be bolded but not underlined. Avoid too many headings Hyperlinks Key words to be underlined Sign-off & sender’s name Use your full name and put your position, contact details, and company logo below this. Email address Use company email address, never put your personal email address Confidentiality statement A confidentiality statement is put at the bottom of the emails and letters Tone Use polite tone and words the audience will understand Date Put date on top left Subject Use in all communication, must reflect content of message Text/ content Sentences should be short. One idea per paragraph 1.1 According to the Case Study, who is the audience? 1.2 According to the Case Study, what is the purpose of the communication? 1.3 According to the Case Study, what document format do you need to use and list the structure of it in order? (Examples of document formats, text message, email, report, business letter, meeting agenda, etc.) 1.4 According to the Flashweb’s style guide, what font style, font size and font colour do you need to use? 1.5 What level of formality will you write your document in and why? (Informal, Formal, semiformal) 1.6 What computer programme will you use to write this business letter and what are three functions of this programme? 1.7 Brainstorm topics you might want to cover in your business email. List them below in bullet points. You must list at least eight topics. (Topics must relate to the Case Study) For example: ● Noticed that your website looks a bit outdated 1.8 Choose at least three of the most important topics you want to include in your business letter from 1.7. Create subtopics that will help you expand on your ideas. List them below in bullet points. You must list at least two subtopics for each topic. For example: ● Noticed that your website looks a bit outdated ⮚ It is difficult to navigate ⮚ There are no agent profiles ⮚ Some links are broken 1.9 Using your topics and subtopics from 1.8, list them in the order you will present them in your business letter. List them below in bullet points. 1.10 Draft your business letter below according to organisational policies and procedures. (First draft) Submit your draft in the box below. 1.11 Read your draft and answer the question. Yes No Information/ change needed Do the paragraphs/sections of the letter connect? Has the letter purpose and requirements been met? Does your business letter have enough information? If you needed to get more information for your letter, who/where would you get it from? 1.12 Draft your business letter adding any extra information. (Second draft) Submit your draft in the box below. 1.13 Review your business letter draft by completing the document checklist below. You must list at least three changes needed. Yes No Changes needed Can you identify your main point? Is the tone, word choice and sentence structure appropriate for the target audience? Does the format (the font style, size, and colour) follow organisational policy, procedure, and guidelines? Is the information separated into paragraphs? Have you introduced your subject in your first paragraph? Did your introduction accurately introduce your topic to your audience? Do your paragraphs smoothly transition into one another? Did your conclusion tie your document together? Are all document requirements met? (refer to style guide and Case Study for document requirements) Are the elements of your document type (business letter) in the right order? ● Letterhead ● Current date ● Inside address ● Salutation ● Body ● Closing ● Signature ● Identification Is your punctuation correct? Check that you have correctly used periods, question marks, apostrophes, commas, and capitalisation. Did you use the spelling and grammar check function? 1.14 According to the Case Study, who must approve the text before it can be sent to a client? 1.15 Show or printout your business letter to your supervisor, trainer, or classmate. Ask them for feedback and ask them to approve your business letter. In the discussion you must: ● Ask politely ● Thank them for their feedback. Who did you ask? Date asked? Feedback given. Approval for use. Yes/No. If ‘no’ ask, why hasn’t it been approved? 1.16 Write your business letter below, incorporating any amendments from your review and the feedback given. (Third draft) Submit your draft in the box below. 1.17 Write your business letter adding at least two basic design elements appropriate to audience and purpose. (Final draft) Submit your draft in the box below. Design elements: ● Logo ● Table ● Picture ● Colour ● Template 1.18 Check your business letter. 1. Have all the requirements been met? 2. Explain how you checked your business letter?
