6
Arts
Quarter 1 – Module 2:
Elements and Principles
Applied in Commercial Art
MAPEH - Grade 6
Alternative Delivery Mode
Quarter 1 - Module 2: Elements and Principles Applied in
Commercial Art
First Edition, 2020
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Published by the Department of Education – Division of Lanao del Norte
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Schools Division Superintendent
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Assistant Schools Division Superintendent
Members
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Robin L. Tabar, Ed.D., EPS-MAPEH
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Telephone Nos.: (063)227 – 6633, (063)341 – 5109
E-mail Address: lrmdsldn@gmail.com
6
Arts
Quarter 1-Module 2:
Elements and Principles
Applied in Commercial Art
This instructional material was collaboratively developed and
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supervisors and education program supervisors to the Department of
Education – Lanao del Norte Division. We encourage teachers and other
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Department of Education ● Republic of the Philippines
TABLE OF CONTENTS
Page
COVER PAGE
COPYRIGHT PAGE
TITLE PAGE
TABLE OF CONTENTS
Lesson 1 – (Elements and Principles Applied in Commercial Art)
What I Need to Know
1
What I Know
2
What’s In
3
What’s New
3
What is It
4
What’s More
5
What I Have Learned
6
What I Can Do
6
Additional Activities
7
Post-Test
7
Answer Key
8
References
9
Lesson
1
Elements and Principles
Applied in Commercial Art
Hello dear learners! Have you ever thought that one should create its own
unique artwork? Yes! You can use any artwork as an inspiration to create a new one
as long as you can produce something unique, that won't be a problem. Do not just
copy what you see, but listen to what you have to say from the inside because that is
how you will learn the true meaning of art. We can modify photo because that would
be something unique but it is best if you try to improve upon this style and/or make this
style more of your own. So, what are you waiting for? START LEARNING NOW!
What I Need to Know
This module contains the lesson in art elements and principles applied in
Commercial Art. This will give the learners an idea that art elements and principles are
both applied to hand-drawn and digitally- made logos.
After completing this module, you are expected to:
1. explain the elements and principles still applied in commercial art
2. create a simple replica of digitally-made and hand drawn logos
3. appreciate the elements and principles applied in commercial art
o General
Instruction
Before you go further, you should remember
the following:
1. Read and follow instructions carefully.
2. Answer the pretest before you go to the lesson proper.
3. Jot notes and record points for clarification.
4. Check your own answers. Compare it to the key answer at the end of the module.
5. Perform the activities designed to fully understand the lesson.
6. Take the post-test after going through the entire module.
7. Do not write anything on the module for this will still be used of other learners.
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Lesson
1
Elements and Principles
Applied in Commercial Art
What I Know
Pre-Test:
Multiple Choice: Choose the letter of the correct answer. Write your answer in your
activity notebook.
1. State one art principle which can be applied in this logo?
A. emphasis
B. balance
C. pattern
D. contrast
2. An artist show unity in their artwork ____________.
A. by drawing happy people.
B. by using many different elements and principles in their artwork.
C. by drawing everything really close together
D. by using principles of design that work together to create
harmony.
3. What art element is easily recognized in the logo below?
A. color
B. shape
C. value
D. form
4. The art of making a good hand-drawn logo design starts with ____ of the
style you may want to do before executing the design in a more accurate
manner using a ruler, a compass for round shapes and other measuring
tools.
A. coloring
B. sketching
C. polishing
D. tracing
5. These are symbols that convey a message, information, or embody ideas
about which it represents.
A. colors
B. lines
C. logos
D. shape
2
What’s In


What are the different logos found above?
What are the different art elements that can be found in these logos?
With the knowledge in our previous lesson, you were able to create personal logo
using the two media; on a sheet of paper and using the PowerPoint or Paint software.
What’s New
“Willy and Mar are couple. In the year 2000,
they established their business office with the
signage below.”




What business do you think were they engaged in?
In this kind of business, how do they help small business owners?
If there are vendors who want to borrow money, how do they recognize their
office?
What do you call that signage placed on top of their office?
Today, you will be able to explain the elements and principles still applied in
commercial and learn how to turn your logo from hand-drawn to digitally-processed
logo.
3
What is It
Logos are images, texts, shapes, or a combination of the three that depict the
name and purpose of a business, product, trademark, etc. The symbols convey a
message, information or embody ideas about which it represents.
Before the widespread introduction of new technologies, most artists expressed
their creative ideas through paper and pen but at present, designers may now create
symbols directly and immediately through digital process.
That is why to abreast on the new technologies, the couple decided to change
their logo from hand-drawn to digitally-processed logo like the one below.
Digitally-made logo
Hand-drawn logo
In creating either hand-drawn or digitally-made logos, it involves art
components like elements and principles.
https://www.youtube.com/watch?v=iepNMNQIAjM
Commercial art uses a variety of platforms (magazines, websites, apps,
television, etc.) for viewers with the intent of promoting sale and interest of products,
services, and ideas.
https://www.youtube.com/watch?v=1NsUrQ6NQSY
Basic Rules for a Successful Logo
1. A successful logo is usually very simple in design.
2. The logo is easy to understand, even at a distance.
3. One or two colors are normally used.
4. Any writing is presented in a simple way and is easy to read.
5. A simple drawing or symbol is sometimes used.
http://www.technologystudent.com/designpro/logo1.htm
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What’s More
In our activity today, we will be designing a logo. Always keep in mind the rubric
for creating a logo for you to be guided.
Criteria
Elements:
organization of
shape, color,
value, texture,
form, and space
Principles:
a. Emphasis
b. Balance
Process:
RUBRICS IN CREATING A LOGO
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8
10
Poor
organization of
elements
Satisfactory
organization of
elements
Well-pleasing
organization of
elements
Weak emphasis
on the object
through the use
of emphasis
Moderately use
emphasis on the
object through
the use of
emphasis
One fourth is
used as visual
weight of the
object
Digitally- made/
hand-drawn
Strong emphasis
on the object
through the use
of emphasis
unequal weight
is seen in the
objects
Digitally- made/
hand-drawn
Score
one half is of the
same visual
weight as the
other half
Digitally- made/
hand-drawn
Total
Directions: a. Duplicate the logo below in your activity notebook.
b. Write your nickname in the box.
c. Color the logo.
Analyze and answer the following questions in your activity notebook.
a.
What art elements are used?
b.
What are the principles applied in the logo?
c.
What medium is used to compose it?
d.
What is the artwork all about? Tell it in one sentence.
Value Integration:
How do these elements and principles of commercial arts relevant in creating
digitally-made and hand-drawn logos?
5
What I Have Learned
Directions: Create a simple digitally-made or hand drawn logo of any
commercial establishments found in your place and apply the elements and principles
of commercial arts. Always keep in mind the rubric for creating a logo for you to be
guided.
What I Can Do
Today we are going to learn more about creating logo through hand-drawn or
digitally-made logo using the different art elements and principles applied in
commercial art. Always keep in mind the rubric for creating a logo to be guided.
1. Using the different art elements, design a logo that best represents you. You
may include your favorite colors, your initials and a simple shape/symbol.
Create your logo through hand-drawn or digitally-made logo. Use your
activity notebook.
2.
“New normal is what people are facing nowadays. The
disruption caused by Covid-19 has forced the adoption of online
learning in schools. Today, learners can continue their education
with a range of distance learning options; the use of online learning
platforms—an alternative way of teaching and learning has
emerged.
Rustan, a Grade Six pupil dreams to have a mobile phone
for the online class. He is excited to have one. So, he decided to
create a logo of his favourite mobile phone. Let’s help him create a
logo of his favourite mobile phone.”
 Start creating logo through hand-drawn or digitally-made logo using the
different art elements and principles applied in commercial art.

Please note that in the application of your logo the art components like
elements and principles of art should be present.
 Always keep in mind the rubric in creating a logo
6
Additional Activities
1. Directions: Create a simple replica of the logo below by using hand drawn or
Paint software in your computer or any gadgets you have. Print your output.
Note: Submit the created hand-drawn or digitally-made logo upon the return of the
module.
POST TEST
Identification: Fill in the blanks with your best answer found in the word pool below.
Write it in your activity notebook.
a.
b.
c.
d.
e.
f.
Texture
Sketching
Balance
Logos
Digital process
By using principles of design that
work together to create harmony.
______ 1. These are symbols that convey a message, information, or embody idea
about which it represents.
______ 2. How can an artist show unity in their artwork?
______ 3. A quality or feel of the surface of an object.
______ 4. An art principle that can be applied in the logo.
______ 5. The style you may want to do before executing the design in a more
accurate manner using a ruler, a compass for round shapes and other
measuring tools in making a good hand-drawn logo design.
7
8
5. c
4. b
3. a
2. d
1. b
5. b
4. c
3. a
2. f
1. d
PRETEST
POST TEST
Answer Key
References







https://www.youtube.com/watch?v=iepNMNQIAjM
https://www.youtube.com/watch?v=1NsUrQ6NQSY
http://www.technologystudent.com/designpro/logo1.htm
https://drive.google.com/file/d/0B73czLAR4aIVRUZ5Z21xbVI0UHM/view
https://www.dreamstime.com/professionals-workers-couple-smiling-cartoonsblack-white-doctor-businessman-briefcase-vector-illustration-graphicimage154896614
MAPEH in Action 6 (Logo Design pages 79-93)
Unified Daily Lesson Plan in MAPEH – Art 6, Day 11.
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For inquiries or feedback, please write or call:
Department of Education – Division of Lanao del Norte
Office Address: Gov. A. Quibranza Prov’l. Gov’t. Compound,
Pigcarangan, Tubod, Lanao del Norte
Telephone Nos.: (063)227 – 6633, (063)341 – 5109
E-mail Address : lrmdsldn@gmail.com
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