BUSINESS DESCRIPTION Lick N’ Bite Ice Cream Parlor is a one stop ice cream shop where you find flavor of your choice in any season. It is the first ever ice cream parlor located beside Angena Trading, San Francisco, Nabua, Camarines Sur. It is near the market and schools where a lot of people will see our ice cream parlor. Lick N’ Bite Ice Cream Parlor is an ice cream company selling soft serve ice cream and operates under the food and beverage industry. We provide ice cream to customer of all ages in variety of seasonal, nonseasonal and other flavors. Our mission is to give the best quality of ice cream with a reasonable price and good service that will delight and satisfy their cravings. Our goal is to stand out from other ice cream shop owners and offer a wide range of products that will surpass our competitors making our business a more attractive one. We provide ice cream by maintain high standards of quality in a joyful environment. The reason we chose this business is that we all know that we always tend to experience hot weather in the Philippines especially during summertime. Filipinos will surely want something that will help them feel refreshed during hot days, and one of which is eating something cold. That is the reason why we came up with the idea of putting up an ice cream parlor business. Lick N’ Bite Ice Cream Parlor is not your ordinary ice cream shop. Lick N’ Bite Ice Cream Parlor offers a type of ice cream that is softer than regular ice cream and low in sugar with a high level of protein. We offer a variety of ice cream that we put innovation, one example is the Ice Cream Bun. Ice cream bun is a bun filled with ice cream. All you have to do is just slice and bite it. We put an innovation to make an ordinary ice cream into a unique, eye-catching and mouth-refreshing one. In addition, we Filipinos, are known to be fond of using social media applications. Most of the things we do especially the food we eat are shared and posted on different social media platforms. We want our products to be picture-worthy and instagramable as they say. Delicious not only for it’s taste but also for its look and it is also nutritious. We came up with this idea to keep up in the current trends and changes in our society. Lick N’ Bite Ice Cream Parlor employees possess humane environment of being honest and loyal, likewise the owner which treats his/her employees fairly. The employees are well-trained. They serve the customers with love and compassion. We spread positive vibes that will make our customers delighted.