Hi Simon, Like Aileen I have got 6.5 in writing module several times. I've tried different approaches but still can't get the desired score. I also think that I'd be able to get 7 in writing including other module after studying your valuable lessons in your website. I know very well that you don't mark or score any writing but I'm submitting one of my writing for other's to comment. The topic is about Writing Task 2 from Cambridge 6 Test 1. Advertising became an essential element for a successful business, nowadays. This has had greater influence on society. This essay will examine both the positive and negative effects of advertising in our society. Advertising is a key part of modern business and this tells us about the choice we have is an important factor to consider. We often hear some people argue that advertising manipulates people and aims to persuade people that buying a product will make them happier. While this may be true, I tend to believe that companies need to tell customers about their products. Furthermore, without advertising we would have less choice. Therefore, manipulation of people cannot be a good point to consider. This brings me to my second point, advertising is a creative industry that employs many people. Some others may claim that advertisers use glamorous and successful people as well as focuses on selling a brand image. However, I would like to argue that advertising is a form of modern art and without advertising there would be higher unemployment when for instance some advertise make people happy and they enjoy it. Finally, another essential fact is that some advertise make us aware regarding social issues and raise concern about products. It is sometimes said that it encouraged to associate certain brands with a higher status. This may be true but at the same time I would like to put forward the argument that this is necessary in free market economies. In conclusion, it can be said that advertising should be regulated. The responsibility lies with us both the advertisers and consumers not only to create demands for products but to follow the real needs of the society.
