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BUKIDNON STATE UNIVERSITY
Fortich Street, Malaybalay City, Bukidnon 8700
Tel (088) 813-5661 to 5663; Telefax (088) 813-2717,
www.buksu.edu.ph
FMPR3- Banking and Financial Institution
Major Output 1 (100 point)
Case Study on Metro Bank and Trust company
I-Facts of the Case
Metropolitan Bank and Trust company (Metrobank) is the flagship company of the metro bank group.
Metro bank is a Universal bank that provides a full range banking of other financial services through its
local and international branches. Metro bank is established in 1962 in Binondo, Manila by group of
businessman led by Dr. George S.K Ty who is currently the banks chairman of board and single biggest
shareholder. It boasts diverse product portfolio including investment banking, thrift banking, leasing and
financing, bank assurance, and credit cards. It is now based in Makati City; the Philippines premiere
financial district. Metrobank it offers a full range of services to large local and multinational corporations,
middle market and SMEs, high net-worth individuals and re-segment that provides services to a wide
base of individual clients and middle-market businesses and leading Philippine and multinational
products. Metro bank provides a host of deposit, savings, and loan mobile banking, and phone banking,
not to mention its huge ATM network. Metro bank is also the leading provider of trade finance in the
country. The banks overseas branch network has enable it to service the fund remittance of countless
Filipino overseas contract workers. The bank is listed as one of the top companies in Asia in the January
2002 issue of far eastern economic review and was recipient of the hall of fame Award from the
Consumers Union of the Philippines in May 2002 as outstanding Commercial Bank. The bank was already
recognized by Finance Asia as one of the Asia’s best managed companies in May 2001.
II- Point of View
Metro Bank, along with its trust firms, is the country's largest bank, making a profit every year. It has a
large number of branches around the Philippines and offers a significant profit margin. With a huge
scope of management its corresponds high skill of managing its branches in formulating and
implementing strategies for its sustainable profit and position as the top bank in the Philippines.
Metrobank must keep an eye on its rivals in order to maintain its position and profitability. Both now and
in the future, it will be an issue for them. With so much competition in the country, a single misstep can
have a significant impact on profitability and position.
III- Problems/ Objectives
Market entry and growth can reveal a lot about the actual challenges that businesses experience when
seeking to enter and develop into new markets. It follows that, given Metro bank’s extensive reach
across the country, they will confront competition and market authority issues. With a high level of
competition and the desire to acquire market dominance. Maintaining and having a high degree of
management is also an issue for metrobank. A high level of management entails a great deal of
responsibility. To summarize, the metro bank's challenge is competition, which poses a danger in all
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facets of the firm. The Bank of the Philippine Islands, as well as Equitable PCI Bank, Land Bank of the
Philippines, and Philippine National Bank, are some of its competitors.
IV- Areas of Consideration (SWOT ANALYSIS)
Metro Bank's SWOT analysis examines the brand/strengths, company's weaknesses, opportunities, and
threats. Internal elements are strengths and weaknesses in a SWOT analysis, whereas external variables
include opportunities and threats. SWOT Analysis is a proven management framework which enables a
brand like metro bank to benchmark its business & performance as compared to the competitors and
industry. Metro bank is one of the leading brands in the banking & financial services sector.
Metro Banks Strengths
The following are Metro Bank's SWOT analysis strengths:
1. In just three years, several accolades have been received, establishing trust in the market.
2. At the flagship holborn store, $200 million in deposits which is four times the total at the average
mature american branch: Liquidity risk is less comparatively.
3. Inclusion of variety of non-traditional services like pet friendly policy at stores and coin counting
machines
4. . Growth is High. It has increased its account holders.
5. It is authorized by the Prudential Regulation Authority and regulated by both the Financial Conduct
Authority and the Prudential Regulation Authority
Metro Bank Weaknesses
The following are the Metro Bank SWOT analysis's weaknesses:
1. Customers may be hesitant
2. Recording losses in PBT. Since its launch, loss has exceeded 100 million pound in three years
3. Difficulties in obtaining capital from well-known investors
Metro Bank Opportunities
The Following are the Metro Bank SWOT Analysis’s opportunities:
1. It can take advantage of its unique position as the first high street bank.
2. Non-traditional items can be rewarded, and the market for them can be explored.
3. Metro Bank, an online platform, has additional potential to grow as internet usage rises.
Metro Bank Threats
The following are the Metro Bank SWOT Analysis’s Threats:
1. Increased rival activity may result in a decrease in market share.
2. Unpredictable economic circumstances and a hostile banking environment.
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V- Courses of Action
Metro Bank must cultivate loyal customers and provide the finest banking experience possible. It means
they must constantly be the first commercial bank to update its technology as the future unfolds. To
outperform its competition, they must always provide the best services that can be produced at the
time. In order to entice more people to visit its branches, Metro Bank must try to implement a plan that
includes a customer-focused culture, retailer-style operations, and a reliance on consumers informing
their friends about their experiences. They must ensure that all of their branches are well-managed and
that all of their branches have up-to-date services. To counteract the effects of competition, metro bank
companies must work to rectify their deficiencies, which could jeopardize their current position as
leading commercial banks.
VI- Conclusion
As a result, metro bank organizations must develop and implement appropriate action plans in order to
maintain their long-term business strategy. As more of a result, they will need to develop new
technologies and methods to attract more clients. To efficiently attract more clients, it must follow new
trends.
VII- Recommendation
To be a Leading Company has been one of the goals of any firm that strives for sustainability, profitability,
and competitive advantage. In order to achieve this, a firm must have a business strategy that produces
positive results for both the company's internal and external stakeholders.
VIII- References
Https://metrobank.com.ph/about-us
https://www.mbfoundation.org.ph/about-us/history/
https://metrobank.com.ph/metrobank-wins-bankquality-awards/
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