Professor Albert Mehrabian has pioneered the understanding of communications since the 1960s. Representation of Mehrabian's findings than is typically applied is: 7% of meaning in the words that are spoken. 38% of meaning is paralinguistic (the way that the words are said). 55% of meaning is in facial expression. According to the Mehrabian model, only 7% of personal communication relies on verbal communication or the actual words that are spoken. The remaining 93% lies in non-verbal communication, with 38% comprising tone of voice and 55% concerned with body language. A lesson we can draw from this research is that we need to pay attention to far more than just the words others are using when we communicate with them. Similarly, we should also be aware of what we communicate to others through our tone and body language, not just our words. We convey huge amounts of information this way. As leaders and managers, it’s important that we understand what we’re communicating and that we try and communicate intentionally. Therefore, to communicate successfully, the Mehrabian rule can be incorporated into one’s style of communication, with considerable focus on optimizing one’s tone of voice and body language. MAKE THE MOST OF BODY LANGUAGE BY: Making eye contact with the audience as much as possible Gesturing to stimulate curiosity and interest in the audience Smiling whenever appropriate implies positivity REGULATE TONE OF VOICE BY: Altering the tone and pitch If in a big room with few people, echoes can affect a speaker’s voice If addressing a small gathering in a small space, the speaker can continue without a microphone.