Маркетинг и реклама
The marketing mix is often summarized as the so-called four Ps: product, price, place, promotion
– what to sell, to whom, where, and with what support. Some commentators will increase the
marketing mix to “the five Ps”, to include people. One more P, packaging has been added to this
list by some people.
Product: this aspect of marketing deals with the specifications of the goods or services and how
they relate to the end user’s needs and wants. In marketing, a product is anything that can be
offered to a market that might satisfy a want or a need. However, it is much more than just a
physical object. It is the complete bundle of benefits that the buyers perceive they will obtain if
they purchase this product. Goods are things to be sold. Fast moving consumer goods (FMCGs)
are inexpensive products that people usually buy on a regular basis, such as supermarket foods.
White goods are such things as washing machines and refrigerators. Brown goods are things such
as televisions. Services are activities such as banking, tourism or entertainment. Products have a
life cycle, and forward-thinking companies are continually developing new products to replace
products whose sales are declining and coming to the end of their lives. Products exist in different
models. Some are basic, others are more sophisticated. The cheapest skis are low-end or bottomend. The most expensive are high-end or top-end. If you buy sophisticated skis to replace basic
ones you move upmarket. If you buy cheaper skis after buying more expensive ones you move
downmarket. New products are introduced or launched onto the market.
Vocabulary:
White goods, The marketing mix, Upmarket, Introduce/launch, Downmarket, Brown
goods, place, Fast moving consumer goods (FMCGs)
комплекс маркетинга, маркетинг-микс
(набор основных компонентов маркетингового
воздействия, поддающихся контролю со стороны
фирмы и используемых ею при продаже товара в
стремлении вызвать желаемую ответную реакцию
со стороны рынка)
место распространения
методы стимулирования
ходовые
товары,
товары
широкого
потребления, товары повседневного спроса
«белые» товары
(техника, используемая в домашнем хозяйстве и
обычно окрашенная в белый цвет)
«коричневые» товары
(электрооборудование для домашнего хозяйства и
отдыха)
нижние эшелоны рынка
(рынок товаров по низким или сниженным ценам)
верхние эшелоны рынка
(рынок товаров по высоким ценам)
выводить новый товар на рынок
Маркетинг и реклама в автомобильных компаниях
Jeep Liberty
The Jeep Liberty is a new expression of the spirit of freedom, adventures, and Jeep's unique style.
It is enough to take one look at its masculine shape, classic radiator grille, and circular headlamps to
see the entire history of the legendary brand.
Remaining a quite affordable car, the Jeep Liberty will give you the real pleasure of adventures,
independence, and comfort.
Opel Antara
Expanding your horizons has never been more comfortable. Welcome to the dynamic and stylish new
Opel Antara. Put some distance between you and the big city jungle. Experience the superior elegance
of this All-Wheel-Drive SUV.
City. Highway. Rugged terrain. No matter where you drive, the new Opel Antara moves with playful
ease on any road condition.
Flowing lines, well organized dashboard controls, easily visible central info display and high grade
materials create a driver oriented environment.
Opel Insignia
The Opel Insignia – a start to a new era. The Opel Insignia combines a pioneering design, innovative
technologies and superior dynamics.
The exterior design has achieved a harmony that allows the new The Opel Insignia to appear both
muscular and elegant. Спортивным и элегантным
The interior design themes echo the flowing lines that characterize the exterior styling. The elegant yet
sporty design meets the highest standards of comfort. All of the materials work together, to create
harmonious and luxurious aura. The increased size of the body allows more interior space.
Электронные ресурсы
Словари синонимов и антонимов
http://www.gramota.ru
http://slovonline.ru (Словарь русских синонимов Н. Абрамова)
http://antonymonline.ru
Энциклопедические словари
http://www.onelook.com (One Look Dictionaries, платформа для одновременного поиска в
интернете лингвистической информации)
http://dic.academic.ru (подборка русских словарей и энциклопедий)
http://www.glossary.ru (подборка глоссариев на русском языке с переводами)
Словари аббревиатур
https://www.acronymfinder.com
https://www.abbreviations.com
https://www.acronyms.thefreedictionary.com
https://www.sokr.ru