FACULTY OF BUSINESS AND ACCOUNTANCY
UNIVERSITI SELANGOR
GROUP ASSIGNMENT 1
COMPANY NAME: SPRITZER BHD
COURSE NAME
: STRATEGIC MANAGEMENT
COURSE CODE
: PMS3393
SEMESTER
: APRIL 2022 / (1/22/34)
LECTURER’S NAME
: MADAM SHARIFAH HILMI BINTI SYED ABDULLAH
GROUP
: G4 / G5
Please fill in the following particulars:
STUDENT’S DETAIL
Name
NOR ALIYA SYAFFA BINTI BAHRIM
A’BIDATUL A’QILAH BT ABDUL LATIF
Student ID.
4201000221
4203003521
Marks Obtained
Part A
Marks Allocated
8 marks
Part B
10 marks
Part C
12 marks
TOTAL MARKS
30
Program
BHRM
BHRM
CLO1 : Apply the key concepts in strategic management and business vision/mission.
WEIGHT = 15%
Assignment
1
Part A
You are required to search for a main/second board Malaysian Company in Bursa
Malaysia.
Write a summary about the company’s background.
8 marks
Part B
1. Read and evaluate the mission statement of that organization
accordingly.
2. Identify whether the mission statement is good or not good.
State reason for your answer
Part C
1. Propose a new mission statement for the organization based
on 9 components of mission statement :(1) customers; (2)
products and/or services; (3) markets; (4) technology; (5)
survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees.
2. Quality of the writing of the proposed mission statement.
TOTAL MARKS
8 marks
2 marks
10 marks
2 marks
30 MARKS
2
Part A:
Write a summary about the company’s background
3
Part B:
1. Read and evaluate the mission statement of that organization accordingly.
-
The mission statement must be focused on satisfying customer needs rather than being focused
on the product. Products and technologies eventually become outdated, but basic market needs
may last forever.
-
Spritzer Sdn. Bhd should define the type of customers it wishes to serve. Which customer
groups it is targeting. Customer groups are relevant because they indicate the market to be
served, the geographic domain to be covered, and the types of buyers the firm is going after.
-
Spritzer Sdn. Bhd must define the means or technology by which it will serve the target market
and satisfy the customer’s needs. By incorporating who, what and how the firm will be
perceived and act more customer & market-oriented. It will be perceived as a customersatisfying entity, not a product-producing entity.
-
Spritzer Sdn. Bhd should define the particular needs of those customers groups it wishes to
satisfy. A product or service becomes a business when it satisfies a need or a want.
2. Identify whether the mission statement is good or not good. State of your answer.
-
In my opinion, the mission statement is not good enough because it only contains one
component of the mission statement which is not strong enough. The good mission statement
must have at least four components and an effective mission statement must be a clear, concise
declaration about the business strategy.
4
Part C:
1. Propose a new mission statement for the organization based on 9 components of mission
statement.
Our mission is to produce a good and the best quality of products (2) for hygienic water. It is
provide for adult and kids (1) to purchase our drink for their bodies and health. We use the latest
technology (4) to examine and testing to get accurate results. We also create our business to grow
profitability in stores (5). Our markets is a worldwide (3) and it is worth to people purchasing our
products.
1) Customers.
2) Products and/or services.
3) Markets.
4) Technology.
5) Survival, growth and profitability.
6) Philosophy.
7) Self-concept.
8) Public Image.
9) Employee.
2. Quality of the writing of the proposed mission statement.
5
criteria
Part A:
Company’s
Background
Below
expectation
Lower
achievement
Meets expectation
Meets expectation
Exceed expectation
0
Does not describe
the company’s
background.
2
Describe the
company’s
background but
100% copy and
paste from other
sources.
4
Describes the
company’s background
but does not include its
industry and extent of
its multinational reach
for identifying
expansion factors and
corporate strategies.
Wrongly identified at
least two (2)
components a good
mission statement and
no legend provided.
8
Describes the
company’s
background,
including its
industry and extent
of its multinational
reach for
identifying
expansion factors
and corporate
strategies.
A detailed analysis
of the mission
statement is given
with correct
components and
the legend.
2-8
Wrongly identified
at least four (4)
components a
good mission
statement and no
legend provided.
6
Describes the
company’s background
including its industry
and extent of its
multinational reach for
identifying expansion
factors and corporate
strategies, but
description is cursory
or contains
inaccuracies.
Wrongly identified at
least two of the correct
components of a good
mission statement but
the legend is provided.
-
-
-
/2
Part B (1):
Mission
statement
analysis
No analysis is
given.
Part B (2):
Mission
statement
analysis –
conclusion
Wrong
conclusion.
Score
/8
/8
Correct conclusion
with reason.
6
Part C (2):
Quality of
the
Proposed
Mission
Statement
Self-Concept
Concern for
public Image
Concern for
Employees
√
√
√
√
√
√
√
1
1
1
1
1
1
1
1
1
1
Concern for
Survival,
Growth,
Technology
Profitability
√
Market
√
Product &
services
√
Customer
Philosophy
Mission Components
NEW Mission statement
Marks Allocated
0
No quality at all.
Plagiarism 100%.
Component
Legend is
provided
New mission
statement
components:
PART C
Part C (1):
New mission
statement
/10
2
A good proposed
mission statement.
/2
7