Competitive Profile Matrix
SPRITZER
Critical Success
Factors
1. Advertising
CACTUS
SEA
MASTER
Weight Rating Score Rating Score Rating Score Rating Score
0.10
4
0.40
3
0.30
2. Product Quality
0.20
4
0.80
4
0.80
3. Price
Competitiveness
4. Product
Innovation
5. Distribution
Network
6. Customer
Loyalty
7. Customer
Service
8. Global
Expansion
9. E-commerce
0.20
4
0.80
4
0.80
0.05
3
0.15
3
0.15
0.03
3
0.09
3
0.09
0.12
4
0.48
4
0.48
0.03
3
0.09
3
0.09
0.07
4
0.28
2
0.14
0.05
3
0.15
2
0.10
0.15
4
0.60
4
0.60
10. Brand
Reputation
TOTAL
3.84
The ratings values are as follows:
External Factors Evaluation (EFE) Matrix
3.33
MOMO
Key External Factors
Opportunities
1.
Threats
TOTAL WEIGHTED SCORE
Weight
Rating
Weighted
Score