High converting pop up tutorial
High converting forms… 3 simple truths.
Good offer = crazy conversions
High converting forms… 3 simple truths.
High traffic quality = leads with high buying intent
High converting forms… 3 simple truths.
Optimising for mobile & desktop separately = killer results
Uncomplicating forms
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Offer
Behavior
Aesthetic
Offer
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No offer = can work if you have extreme brand loyalty, exclusivity or scarcity.
Info-product = can work super well but most brands don’t put in too much
thought.
Discount offers = can be fixed or percentage, fixed for high AOV, % for low AOV.
Free shipping = works incredibly well if you are international or that’s a common
obj.
Free item = works well, can frame as “bundle upgrades” etc.
Giveaway = Highest converting generally but brings slightly lower quality leads.
Behaviour: mobile
Mobile traffic generally accounts for 80% of traffic for the avg store so I’d pay more
attention here.
Mistake = loading immediately
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Increases bounce rate
Lack of interest
Lower quality leads
Best practice: slight delay of 20% to 50% scroll or 6 to 10 seconds delay.
Behaviour: desktop
Equally important as desktop leads generally have a slightly higher conversion
rate (doesn’t apply all the time).
Mistake = loading immediately
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Increases bounce rate
Lack of interest
Lower quality leads
Best practice: exit intent.
Other Behaviour Settings
● 5 to 14 day re show delay
● Don’t show to existing Klaviyo profiles
● Exclude cart and checkout URLs
Aesthetic
Copywise, less is more. Imagine you’re designing an email banner.
Communicate the offer, keep it simple.
Here’s an examples from e-commerce titans.