MPEG-H Audio • MPEG-H is a next generation audio for UHD, streaming and VR • MPEG-H is an audio coding standard developed by ISO/IEC Moving Picture Experts Group (MPEG) and Fraunhofer IIS • Other 3D standards are Dolby Atmos and DTS:X • MPEG-H is the smallest player out of these three standards, but broader adoption could soon be possible Game changing features of MPEG-H Audio Immersive sound everywhere Regardless of the device, the MPEG-H Audio System delivers the best sound experience possible - in the home theatre as well as on smartphones, tablets and Virtual Reality devices. Personalized audio Advance accessibility features • Increase the volume of fan chants of your home team • Adjust the volume of the commentary to your preference • Increase the volume of dialogues for better intelligibility • Adjust the position of the scene’s audio description Supported audio formats • Channels • Objects • Ambisonics for VR and AR 1 MPEG-H Audio: Timeline Sony Introduces All New “360 Reality Audio” Based on MPEG-H Trinnov AV Processor with MPEGH Support MPEG-H TV Audio System now an Official Standard in ATSC 3.0 Mar-2020 Sep-2019 Jun-2019 Sep-2018 May-2018 Fraunhofer IIS Audio System Selected for Chinese 3D Audio Standard for UHD TV May-2019 Fraunhofer IIS Licenses MPEG-H Audio Patents to LG Electronics April-2018 Apr-2018 Mar-2017 Jan-2017 MPEG-H Included in DVB Specification Fraunhofer brings comprehensive MPEG audio codec suite to NXP Semiconductors Feb-2020 INNOPIA Technologies Inc. Adds Fraunhofer’s MPEG-H TV Audio System To World’s First Universal ATSC 3.0 Set-Top Box Apr-2016 Feb-2015 MPEG-H standard was published MPEG-H became the 3GPP’s standard audio codec for video streaming over mobile networks Jan-2019 First broadcast encoders with MPEG-H Audio launched (Korean broadcast equipment manufacturers DS Broadcast and Kai Media) Fraunhofer IIS demonstrated an IPTV set-top box solution incorporating the MPEG-H Audio System MPEG-H-based music services from Amazon Music HD to bring more realistic listening experience to consumers on the Amazon Echo Studio Sennheiser’s AMBEO soundbar is one of the first-generation products sporting MPEG-H capabilities Fraunhofer 2