FOREIGN TRADE UNIVERSITY
FACULTY OF ECONOMICS AND INTERNATIONAL BUSINESS
------------------------------
FINAL PROJECT RESULT REPORT:
BREVIEW – A PROJECT INTRODUCING BOOKS TO
STUDENTS MAJORING IN ECONOMICS
Instructor
:
PhD. Hoàng Hương Giang
Credit class
:
KDOE441(GĐ1+2–HK2–2122)CLC.2
Group
:
02
GROUP MEMBER
No.
Member’s name
Student ID
1
Trần Phương Thanh (leader)
2112150159
2
Nguyễn Đặng Quỳnh Anh
2112150012
3
Trần Phương Anh
2112150023
4
Đỗ Tất Đạt
2112150050
5
Vũ Thanh Đức
2112150054
Hà Nội, June 22nd 2022
TABLE OF CONTENT
INTRODUCTION ................................................................................................................. 3
Chapter 1 – AN OVERVIEW ABOUT BREVIEW ............................................................... 4
1.1 – Name, slogan and members of the project .................................................................. 4
1.1.1 – Name, logo and slogan of the project ................................................................... 4
1.1.2 – Members .............................................................................................................. 5
1.2 – Location and time range ............................................................................................. 5
1.2.1 – Location ............................................................................................................... 5
1.2.2 – Time range ........................................................................................................... 5
1.3 – Targeted followers ..................................................................................................... 6
1.4 – Budget ....................................................................................................................... 6
Chapter 2 – SOME DETAILED INFORMATION ABOUT BREVIEW ................................ 7
2.1 – Reasons for choosing this project ............................................................................... 7
2.1.1 – Analysis on reading habits in Vietnam ................................................................. 8
2.2 - Purposes of carrying out the project ............................................................................ 9
2.2.1 - Overall purpose .................................................................................................... 9
2.2.2 – Specific Purpose .................................................................................................. 9
2.3 – Actions launched during the project ........................................................................... 9
2.3.1 – The possibility of some recommended forms of action ........................................ 9
2.3.2 – Specific activities taking place during the project............................................... 11
2.3.3 – Some risks occurring during the project ............................................................. 11
Chapter 3 - ACTUAL RESULTS AND PROPOSED RECOMMENDATIONS .................. 12
3.1 – Result and Achievements ......................................................................................... 12
3.1.1 – Project implementation results ........................................................................... 12
3.1.2 – Project implementation progress ........................................................................ 13
3.2 – Proposed recommendations ...................................................................................... 14
3.2.1 - Enhancing BReview’s content quality ................................................................ 14
3.2.2 – Growing BReview's audience and engagement .................................................. 14
REFERENCES .................................................................................................................... 15
BReview
P a g e 2 | 15
INTRODUCTION
“Books are the quietest and most constant of friends; they are the most accessible and wisest
of counselors, and the most patient of teachers” - Charles W. Eliot.
Today, in general, books are indispensable in the development progress of people. With
students whose major in Economics, books provide them with useful and fundamental
knowledge about the nature, the rules of economic events or deep insights from famous
economists.
However, there are several reasons for the decreasingly number of economic students who are
interested in reading books which are related to their major. There are two objective reasons
for this phenomenon: first is the vast and abundant nature or the property of economics, which
can confuse students in choosing the right books and second is the style of expressing economic
knowledge in various books being too academic and confusing with students. There also exist
two main subjective reason why students do not like reading this genre: first is that the existence
and popularity of the Internet and social media have outweighed the reading habits, and second
is the fact that their lack of comprehension of Economics related majors prevents them from
knowing what to choose.
For those aforementioned reasons, group 2 decided to establish “Breview- a book-reviewing
project for students majoring in Economics”. His mission is to provide students with
information about easy-to-read, wonderfully illustrated and beneficial economic-related books.
After just only one month operation, our project has achieved impressive numbers and great
outcomes: a total of 2000 people reached the reviews, with nearly 1000 interactions for just
only 5 main review posts. There are also inspirational comments from Breview followers
“Breview is just what I need for a proper orientation”. Although Breview is a newborn
project, marketing by words of mouth and funded with limited sponsorship, founders and cofounders of this project still make our best to enhance Breview’s content quality, grow
Breview’s popularity with various marketing strategies in the upcoming period.
BReview
P a g e 3 | 15
Chapter 1 – AN OVERVIEW ABOUT BREVIEW
1.1 – Name, slogan and members of the project
1.1.1 – Name, logo and slogan of the project
Through several meetings and debates, our group had carefully chosen a name for this project
- Breview. There are two main reasons why we decided to choose this name for our project:
Firstly, “Breview” represents our spirit and mission as it is the combination of “Book” and
“Review”. Our mission in this project is to raise business student’s awareness about financial
books so we would like the name of our project must contain two elements “Review” and
“Book”. “Breview” is a wonderful choice which satisfies those two conditions.
Secondly, “Breview” is also the shortest and most direct way to show people what our group
is going to do. The way of expressing the name in abbreviation is close and popular with the
young. The shorter a word is, the easier for people to remember. In order to enhance our
popularity, we must choose a name that is short and meaningful.
Below is our logo, used during the time of conducting project:
Figure 1.1 – BReview’s Logo picture
From this logo, we can see books, the soul of our project in the center of the logo. Another
factor is the project name which is placed under the books and bold in order to emphasize our
mission. Our project also has a slogan to introduce to visitors why we choose to review books,
especially financial books “Better books yields better outlook”. It is common knowledge that
books raise people’s awareness about one special field. But few people know or aware that
books also can make people change their view of life, even their destiny in a better and more
promising way. For that reason, our slogan has become our morale compass during the time
conducting the project.
BReview
P a g e 4 | 15
1.1.2 – Members
No.
1
2
3
4
5
Name
Trần Phương Thanh
Nguyễn Đặng Quỳnh Anh
Trần Phương Anh
Đỗ Tất Đạt
Vũ Thanh Đức
Student ID
2112150159
2112150012
2112150023
2112150050
2112150054
Table 1.1 – Group members
1.2 – Location and time range
1.2.1 – Location
Our group chose Facebook, an online platform to conduct our project, for two main reasons:
Firstly, Facebook is an affordable platform for us to post book reviews as it does not charge
us an amount of money to do that. If we build a website to post our project, some problems
which are related to money is unavoidable. For example, we must buy domain name and even
if the domain name is free of charge, we still have to spend time to design our website. This
progress is considered to be unnecessary and time-wasting as we want to focus on the quality
of our reviews.
Secondly, posting book reviews on Facebook is easy to conduct with our recent resources.
Each member of our group has laptop and internet connection to post reviews on this platform.
Therefore, there is no obstacle in the progress of writing and posting reviews. Moreover, the
interface of Facebook is quite familiar with our targeted visitors as they have got used to
gathering information in Facebook. As a result, there is also no difficulty for people to read or
contact with our review in this channel.
1.2.2 – Time range
“Breview” started on May 3rd 2022 and reported on the 22nd of June 2022. Initial report has
been sent to our supervisor on June 12th 2022.
BReview
P a g e 5 | 15
1.3 – Targeted followers
Our target in this mission is students at the age of 18-24 majoring in Economics in universities
in Hanoi such as Foreign Trade University, National Economics University, etc.
1.4 – Budget
Having carefully considered, during the time of the project, the only payment our group have
is the payment of books appeared in our giveaway event including buying books and wrapping
to send to the lucky people. Our group believe that this amount of money is an affordable trade
off in order to reach more targeted followers.
BReview
P a g e 6 | 15
Chapter 2 – SOME DETAILED INFORMATION ABOUT BREVIEW
2.1 – Reasons for choosing this project
a - Objective reasons
-
-
The nature or the property of Economics is quite vast and abundant, which can
drown students in the sea of books and materials. Therefore, the students will not know
how to choose the book that suits their level of knowledge in each period.
The style of expressing economic knowledge in various books is too academic and
confusing with students.
Students do not fancy reading this genre because they loathe mathematical knowledge
such as complex principles, complicated numbers embedded in these pages, which is
indispensable in those books.
b - Subjective reasons
The existence and popularity of the Internet and social media outweigh the reading
habits.
Nowadays, with the help of social media, students can easily search for information with just
a click, instead of taking time to open the book looking up for it. The Internet or social media
consists of nearly every information that you want, and one big subject can be divided into
several small lessons, maybe included in short clips on Youtube or some posts on Facebook,
etc, not to mention their content can be more intriguing. In fact, none of them, but paper books,
can cover all the details and the general view of a subject. Despite the benefits that books bring
about, most undergraduates, however, are not in need of it, especially during stressful times
with deadlines and jobs.
A huge number of undergraduates opt for Economics related majors with the lack of
comprehension of them.
According to statistics, 64,5% of fresh-men do not fully understand their major, 50,8% don’t
know which job to choose after graduation, and 32,4% are not really satisfied with their
choice.(1) An explanation to this is that many students choose to study Economics because they
thought that career prosperity will be pretty easy and open; or just basically because of the fame
of some universities.
To emancipate, we choose this program because of all the aforementioned reasons. With the
awareness of the importance of books to students’ life, we want to assist students in the
acquisition of knowledge by providing them with informative book reviews, especially in the
field of economics. By doing so, we aspire to create positive impacts on the reading habits of
students and raise people’s awareness of how crucial and vital books are to the development of
the society.
BReview
P a g e 7 | 15
2.1.1 – Analysis on reading habits in Vietnam
On the one hand, although being fully aware of the undeniable roles of books, the majority
of people in Vietnam still opt against involving in any reading behaviors.
This situation can be triggered by many external or internal factors. One of the many that has
to be mentioned is the abundance of books available on the market. Consequently, students
will find it difficult to choose the most suitable ones for them to actually get themselves
immersed in reading and to not waste their time on unqualified books without attaining any
valuable knowledge from these sources. Also, there is still a mindset that ever exists is that
reading is too tedious to remain readers’ motivation and incentive to keep on reading. Students
will ask themselves a question if there are other more interesting sources such as films, movies,
youtube videos, etc that they can refer to while being in need of help because they opine that
by watching those clips, it will be more entertaining as well as captivating than sitting all day
long to read a book.
On the other hand, there are still keen readers who contribute a huge amount of their time
to read their favorite books.
Unfortunately, no matter how passionate such readers are about reading, they are still uncertain
about their future careers and which fields, functions, jobs to specialize in. Justifications for
this are that: firstly, there are few books giving insights into each major in details, which means
that they just generalize the knowledge in the field instead of providing readers with a look at
close quarters, making it harder for students reading these books to nurture their knowledge
and explore their real passion; secondly, economics books are undeniably difficult to absorb,
which will in turn discourage students; Thirdly, in this technological-driven world,
accumulating information via the Internet is much more preferable than the traditional method.
Although it is indisputable that the Internet grants users with all the conveniences and comfort
to access to information: with just a click, students can find enormous and various online
sources of information, traditional measure of reading paper books has its own inarguable
advantages; Fourthly, in economics field, some students choose this field without careful
consideration and passion, which means that the reasons behind their option is basically the
reputation of universities, popular fields, possibility to get employed, entailing the fact that
such students do not have any motivation to read economics books.
According to an international research in 2016, only 30% of Vietnamese read books on a daily
basis, 26% is the number for non-readers and 44% of people claim that they sometimes read
books.(2) The amount of time devoted to reading books of Vietnamese, on average, only
reached 1h/person/week. Those statistics all demonstrate the uncommon reading habits of
Vietnamese.
BReview
P a g e 8 | 15
2.2 - Purposes of carrying out the project
2.2.1 - Overall purpose
a - Short-term target
-
Provide prestigious, interesting books for economics students
Incentivize students at universities to read more
b - Long-term target
-
Change students’ mindset about the idiosyncrasies of books, especially the ones related
to economics
Assist students in vocational guidance
Nurture reading habits for students of all ages
Creating positive impacts on the society as a whole by spreading the importance of
reading books
2.2.2 – Specific Purpose
 On the field of media:
- Number of likes: 50+ likes/ post
- Number of followers: 200+ followers
- Aims to reach to: 500+ accounts/ post
 Number of post per week: 2 posts
 Weakly research, read at least 5 books to single out 2 to review
2.3 – Actions launched during the project
2.3.1 – The possibility of some recommended forms of action
a – Criteria for choosing books to review
As one of the main reasons for which reading books do not gain much attention and interest
from most undergraduates results from their features themselves. Therefore, our project –
BReview – aims to improve as well as to solve the problem; and our first and foremost duty is
to choose the best economics books to introduce to economics-specialised students.
Here are our criteria by which the books are “qualified”:
- Firstly, the content of the book should include a sufficient amount of information.
More specifically, since our target is at students majoring in Economics – Business –
Finance, it is necessary to choose ones that provide a clear overview and detailed
knowledge about the subject needed. Besides, case studies should also be involved more
BReview
P a g e 9 | 15
-
-
in order to help students to comprehend better and be able to bring their lessons into
practice.
Secondly, their method of conveying information should be innovative and unique.
Sometimes, students do not like to read because they have not found a proper book that
can boost their interest in reading. That is why, instead of a book full of words, we would
choose the one that includes graphs, images, etc or basically convey lessons in an
intriguing way.
Last but not least, inspiration is important. In fact, not all books are academic. Some
must-read ones do not include much academic information, but instead they are like a
summary of experiences and lessons from the seniors who are successful in their career.
These sorts of book can support our young readers to be more well-oriented and have a
realistic choice of career.
b – Cost
Since the activities during the project, as planned, do not require any specific professional
equipments or services, the total cost to lauch the project is affordable.
c – Methods of communications
Two popular methods of communications, online and offline, was chosen to launch the
projects. The pros and cons of the 2 approaches are presented in the table below:
Number of
members in
charge
Number of
reaches
Efficience
Online communications
Using social media
Only need a small number of
members to prepare the content
and administrate the web/ fanpage
Attracts more viewers, by sharing
and commenting on new posts
Is not as efficient as talking faceto-face, because we can not have
an exact number of real and virtual
interactions
Offline communications
By word of mouth
More members joining the project
comes better effect to students
Not reaches as much people to join as
via social media
Is more predictable because we can
meet and communicate with others in
person, to understand them more and
find an appropriate solution
Table 2.1 – Comparison between 2 methods of communications
Therefore, we decided to choose these forms of communications to launch the project with
hope to inspire as many undergraduates to read as possible.
BReview
P a g e 10 | 15
2.3.2 – Specific activities taking place during the project
Based on the possibility of each kind of communication, we chose 2 main activities to
accomplish the project in the given period:
Create a Facebook page and making review posts on it
https://www.facebook.com/BReview-Better-books-yield-better-outlook-103724635676395/
- Writing posts to review books that meets our criteria and suitable for students majoring
in Economics – Business – Finance
- Arrange an online give away to send our potential viewers with one of the reviewed
books as a gift
Communicate with students in person
Each member in our team will meet some students (an acquaintance, for example) in person to
discuss about reading books, introduce the Facebook page to them and recommend some mustread if they wish.
An effect of this way of communications is that people would introduce our project to more
and more people, including avid readers and not-so-much readers.
2.3.3 – Some risks occurring during the project
BReview is still a “young” project.
Established only a few months ago, BReview have not gained much attentions from the public
in general and from university students in particular. Hence, interactions (reaction, comments,
sharing) at Facebook posts and the number of page followers is pretty poor.
Communications by word of mouth did not actually create a big influence enough.
By theory, speaking in person is more effective than just posting on Facebook, but the small
number of members, however, does not make huge impacts in a very short period of time. That
is why speaking through social media was chosen as the main approach. Besides, another
feasible option was to ask for support from family, friends and other acquaintances (for
example, tell them to introduce BReview project to others).
There was rarely sponsorship or donation to enlarge the scale of the project.
Due to limited budget, we could not arrange to extent the project in order to attract more
attention and gain everyone’s popularity. An explanation to this is because BReview has not
get enough achievement to build up trust among other potential investors. Therefore, we chose
the best books and carefully prepared review posts to have as much trust from undergraduates
and parents as possible.
BReview
P a g e 11 | 15
Chapter 3 - ACTUAL RESULTS AND PROPOSED RECOMMENDATIONS
3.1 – Result and Achievements
3.1.1 – Project implementation results
Here are some impressive numbers that BReview has gained:
- 180+ page likes
- 180+ page followers
- A total of 2000 people reached the articles, nearly 1000 interactions
In 1 month of operation, BReview has published many articles including main activities such
as book review and a special Give-away program. Each post reaches an average of 600 accounts
and attracts around 100 interactions.
Number of
reaches
Likes and
feelings
Comment
Shares
STORYTELLING
WITH DATA
NGÀNH
KINH TẾ
CÓ GÌ?
FREAKONOMICS
A LITTLE
HISTORY OF
ECONOMICS
792
751
607
648
122
78
60
66
42
6
30
3
25
4
24
5
Table 3.1 - Statistics gathered after 2 months of operation
Comments on this project:
- “... As a person entering FTU for its excellent reputation, I have been pouring my effort
into visualizing my own profession and seeking interest in it. Thanks to BReview, I have
a chance to immerse with wonderful books that truly spark my enthusiasm about
economics…” - Thanh Hung - K60 International Economics, FTU
- “... I have always been a bookworm all my life. However, the diversity of books in the
marketplace nowadays can sometimes get me into real burden because of their
questionable value. BReview is just what I need for a proper orientation…” - Quyet
Thang - K57 E-commerce, TMA
BReview
P a g e 12 | 15
3.1.2 – Project implementation progress
While operating the project, we carefully set out a detailed timeline for every step and followed
strictly to all the deadlines. Thanks to all the members’ hard work, we were always on time and
able to update quality and informative reviews for our followers.
BReview’s masterplan:
No.
1
Tasks
Tên
Details
Breview
Member in
charge
Deadline
Notes
23h59 05/05/2022
v
All
Better books
yield better All
outlook
2
Slogan
3
Design profile
picture
4
Design cover
5
Create the page
Đức Vũ
6
Page introduction
content
Thanh
Phương Anh
20h00 11/05/2022
Review 1
Quỳnh Anh
20h00 12/05/2022
Đức design
pictures
Review 2
Thanh
20h00 14/05/2022
v
Review 3
Phương Anh
20h00 17/05/2022
v
Review 4
Đạt
20h00 25/05/2022
v
Give away
Quỳnh Anh
20h00 30/05/2022
v
8
Kết quả give away
Thanh
20h00 05/06/2022
v
9
Review 5
Phương Anh
20h00 10/06/2022
10 Review 6
Đạt
20h00 15/06/2022
11 Slide, video
All
20/06/2022
v
12 Report
Quỳnh Anh,
Đức, Thanh,
Phương Anh
20/06/2022
v
13 Action plan
Đạt
20/06/2022
v
7
Đạt, Thanh
23h59 09/05/2022
v
v
v
v
Table 3.2 – BReview project’s masterplan
BReview
P a g e 13 | 15
3.2 – Proposed recommendations
In the upcoming period, there will surely be adjustments and improvements as our experience
accumulates. Below are some suggestions on how to make BReview one of the most
trustworthy book reviewing pages for students interested in economics.
3.2.1 - Enhancing BReview’s content quality
 Follow a proper format for book review with these 6 simple steps
- A brief summary: This can help give context and need to be kept short and sweet
since an official summary can be found through a quick google search.
- Pick out the most important information: There will be a paragraph dedicated to
each of these highlights, discussing how well the author dealt with it, along with
what we did and did not enjoy.
- Include brief quotes: Short quotes will usually get your points across while letting
your work shine through.
- Conclusion: It brings up the main points of our review, along with our overall
opinion of the chosen book.
- Find similar books: A great way to wrap up a review is to find similar books to the
one we are reviewing and list them as recommendations
- A star rating: This can be optional
 Provide followers with high quality pictures (if added) in order to captivate their
attention and make the page appearance look more professional
 Commit to legal and copyrighted books to show appreciation to the authors and respect
to the audience
3.2.2 – Growing BReview's audience and engagement
-
-
Invite friends to like BReview and ask our friends to share BReview with their circle
of friends. This way, we can reach even more potential followers.
Share content regularly while still ensuring the quality. As a result, people would
encounter more and more informative posts from BReview, which can consequently
build trust and loyalty.
Use targeted advertising campaigns since this is an extremely useful tool provided by
Facebook team.
Sharing the content while our audience is online is also the key to increasing Page
engagement.
BReview
P a g e 14 | 15
REFERENCES
(1)
https://baodansinh.vn/654-sinh-vien-nam-nhat-chua-hieu-het-muc-dich-nganh-hoc20220408160017.htm
(2)
https://www.qdnd.vn/giao-duc-khoa-hoc/cac-van-de/nhin-lai-van-hoa-doc-nam2021-doi-moi-sang-tao-va-nuoi-duong-tinh-yeu-voi-sach-679531
(3)
BReview’s Facebook page: https://www.facebook.com/BReview-Better-booksyield-better-outlook-103724635676395/
BReview
P a g e 15 | 15