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ski plegerism

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PROJECT tREPORT
BUAP009/BUSP012 tPROJECT tMANAGEMENT tASSIGNMENT
Resit/deferred
OCHILS' tSKI tCENTRE
Date tissued: t9th tJune
t2022 tSubmission: tTBC
tJune t2022 t(noon)
REPORT
SUMMARY
tThe tpurpose tof tthis tarticle tis tto tanalyse twhether tski trestaurants tin tScotland tare
teconomically tviable. tData toriginates tfrom tthe tfinancial tstatements tof tthe t61 tlargest tski
tlift toperators tin tScotland. tDescriptive tstatistics treveal tthat tthese toperators tare tcharacterized
tby tpositive tand trelatively thigh treturns, tand tby thaving tlittle tdebt tin tgeneral tterms. tThe
tresults tshow tthat tthe tmost teconomically tprofitable tski toperators tare talso tthe tlargest. tThe
televation tof tthe tski tarea tis tnot trelevan.Overall, t larger tski trestaurants tare tbetter tprepared
tfor tthe tfuture tinvestment tneeded tto tadapt tto tthe tnew tconditions tin tthe tindustry, tsuch tas
tclimate variability.Winter ttourism tis tan timportant tindustry tin tthe tScotlandan tAlps. tAt
tpresent, tthe tsector tis tin ta tstagnation t phase t and, t in t addition, t faces t great t challenges t in
t the t future t as t well. tThese t include, t above tall, tclimate tchange, tbut talso tthe tchange tin
tholiday tpreferences tand tincreasing tinterest tin tcity tbreaks. tAccording tto tthe treport
tcompiled tby tVanat t[1], taround t100 tcountries tcan tbe tfound taround tthe tworld tthat
toffer tski tfacilities tand tareas tas ttourist tand tsports tdestinations. tIn tsaid treport, tthe tauthor
tidentifies taround t2000 tski trestaurants, twhich tattracted tover t400 tmillion tskiers tin t2017–
2018 t[1]. tThe tauthors talso tfinds tthat tmature tmarkets thave tseen ttheir tgrowth tslow, twhile
tother temerging tmarkets tshow tsignificant tprogress t[2].
The tstudy tpresented there twas tapplied tto tski tlift toperators tin tScotland, tand
tanalyses tthe teconomic tsustainability tof tthe trestaurants tin teach tof tthese tcountries.
tAccording tto tdata tfrom t he tVanat tstudy t[1], ttogether twith tJapan tand tthe tUnited tStates,
tthese tthree tcountries trepresent tan texample tof tthe tworld’s tbiggest tski tdestinations tand
thave ta tlarge tnumber tof tfacilities.Some tstudies t[7,8] tshow tthat tthe tpopulation tand
tnumber tof tworkers tin tthe ttertiary tsector tincrease tin tterritories twith tski trestaurants, twhile
tthe tnumber tof tpeople temployed tin tthe tprimary tsector tdecreases. tAn tincrease tin tthe
tnumber tof tskiers talso tleads tto tan tincrease tin tthe tflow tof ttourists. tThis tfact tshows
tthat tthe tindustry tis tof tdecisive teconomic timportance tfor tmountain tareas t[9,10].
The tdemand tfor twinter ttourism tdepends ton tseveral tfactors: tnational tand tinternational
tincome, tprices, ttransportation, tcosts, tthe ttiming tof tEaster tholidays, tand tclimate tchange
t[11]. tClimate tchange thas tbeen tfound tto tbe ta tkey tfactor, tespecially tfor tsome tlowaltitude tski trestaurants. t In tthese trestaurants, tvariations tin tdemand tare tmuch tmore
tpronounced, tsince tthey tare tvery tdependent ton tthe tclimate tand ttherefore ton tthe tdepth tof
tsnow ton tthe tslopes t[11]. tCompanies tprefer tto tinvest tin thigh-altitude tski trestaurants, taiming
tto tcreate tlarge tski tareas t[12–14] tthat tattract tforeign tskiers.
Conceptual tBackground
Although tclimate tchange tis tonly tone tof tthe tfactors tthat tinfluence twinter ttourism, tthe
tpresence tor tabsence tof tsnow t(snow tdepth) tand tits ttemporary tnature tare tkey telements
twhen tassessing tprofitability tand tsustainability tin tthe tmedium tand tlong tterm t[12].
tTherefore, tone tof tthe tbiggest tproblems tfor tski tlift toperators tin tpoor twinter tsnow
tseason ttimes tis tthe tincreased twater tdemand tfor tthe tsnowmaking tsystems t[15]. tIt tis
tworth trecalling tthat tthe tshortening tof tthe tsnow tseason tand tscarcity tof tsnow tat tlower
taltitudes trequire tthe tuse tof tartificial tsnow, twhich tmeans ta tconsiderable tincrease tin
tproduction tcosts tand twater tusage t[16]. tSome tauthors thighlight tthe tdifficulty tof
tachieving tsustainable tdevelopment tin tsnow ttourism, tgiven tthat tthe tinterests tof tthe
tdifferent teconomic tagents tresult tin tshort-term tvisions tthat tare tsubject tto tprofitability
tcriteria t[16].
In trecent tyears, tmany tstudies thave tshown tand tcorroborated tthe texistence tof ta
tglobal tclimate tchange t(IPCC) t[17], ttogether twith teconomic tefficiency, tone tof tthe
tgeneric tfactors tworthy tof tconsideration twith trespect tto tthe tfuture tof tthe ttourism
tindustry. tWith trespect tto tthis, tthe tliterature tstates tthat tclimate tchange tis teroding tthe
tefficiency tof tsnow ttourism tat tan talarming trate t[18–21]. tStudies thave targued tthat tin tlight
tof tpredictions tof tincreased ttemperatures, tthe tproduction tof tartificial tsnow twill tbecome
tless tefficient tand tmore texpensive tover ttime.
The tlong-term teconomic tprofitability tof tthis tpractice tis ttherefore tbrought tinto
tquestion. tFor tski tareas tlocated tat tlow taltitudes, tthe tinstallation tof tsnow tcannons tderives
tfrom ta tshort tor tmedium-term tstrategy, twhich tis tboth teconomically tunsustainable tand
tecologically tquestionable. tSome tresearch thas tstated tthat tthe tneed tto tunderstand
tdifferential tclimate trisk tgrows tas tinvestors tand tfinancial tregulators tincreasingly trequire
tclimate trisk tdisclosure tat tdestinations t[22]. tAnother tstudy tinvestigated tthe tsocio-economic
timplications tof tchanges tin tsnow tconditions tfor tski trestaurants tin tthe tFrench tAlps,
tanalysing ttheir teconomic timpact. tThe tresults tshow tthat tsnow tconditions tin tski
trestaurants tdiffer tgreatly tdepending ton ttheir tgeographical tlocation, tsize tand taltitude
t[23].
Various tstudies tfocusing ton tthe ttourism tindustry thave tanalysed tthe tfactors tthat
tinfluence tthe tsurvival tof tcompanies tin tthe thotel taccommodation tand trestaurant tsectors
t[24–27] tand tthe thospitality tindustry t[28]. tThese tstudies tshow tthat tfirms’ tsurvival tis
tsignificantly tand tpositively trelated tto ttheir tsize,even tif tsome tauthors tstate tthat
tperformance tdecreases twith tsize t[29]. tIn tthe tsame tline, tsome tstudies thave targued tthat
tsmall tfirms tare tmore table tto tinnovate tbecause tof ttheir tflexible tstructure tand tmore
trisky tbehaviour t[30]. tDespite tthis, tmost tstudies tin tthe tliterature tfind tthat tlarge tfirms tare
tmore tefficient tthan tsmall tfirms ton taverage, tas ta tconsequence tof ttheir tgreater tmarket
tpower, tstrategic tgrouping tby tfirms, tand teconomies tof tscale t[31]. tIn tthe tspecific tcase
tof twinter ttourism, tan tinvestigation tanalysing t he tfinancial tand teconomic tsustainability tof
tski trestaurants tin tthe tCatalan tPyrenees tfound tthat tonly tlarge tski tareas tare tprofitable
tand tthe trest tare tin tmost tcases, tnot tsustainable tfrom ta tstrictly teconomic tpoint tof tview
t[32]. tHowever, tthe tstudy talso trevealed tthat tmost tareas tare tsustained tby tthe tlocal
tauthorities tdue tto tthe tincome tgenerated tby ttheir texistence. tAnother twork tstudied tthe
teffect tof tclimate tchange ton tthe teconomic tsustainability tof tski trestaurants tbased ton
tadaptation tcosts t[33]. tThe tresults tshowed tthat tlarge tinvestments tcan treduce tthe tability tto
trespond tto tchanges tquickly, tthat tsmall tbusinesses tare tmost taffected tby tfinancial tcosts,
tand tthat tseasonality taffects tthe tability tto tabsorb tcosts tincurred tadapting tto tthe teffects
tof tclimate tchange. tFinally, tthe tstudy talso tfound tthat tthe tbenefits tcan tbe tworth tthe
tcosts. tThus, taccording tto tthe tliterature, tit twould tseem tclear tthat tsize talso tplays tan
timportant trole tin tthe tperformance tof tski trestaurants, tencouraging tmore tanalysis ton tthis
taspect.
Ski tRestaurants tand tEconomic tSustainability
The tliterature tstates tthat tan teconomically tsustainable tcompany tguarantees tsufficient
tcashflow tto tensure tliquidity tat tany ttime, twhile tproducing ta tpersistent tabove-average treturn
tto tits tshareholders t[48]. tThe tsame twould tbe ttrue tof tski trestaurants. tIn torder tto tanalyse
tthe tprofitability tand tproper tfunctioning tof tany tsector tof tactivity, tthe tliterature
tcommonly tmakes tuse tof tthe teconomic tand tfinancial tdata tof tthe t companies
t comprising t it, t applying t a t great t diversity t of t statistical t techniques, t such t as t models
tfor tevaluating tefficiency tor tbusiness tsurvival tmodels, tamong tmany tothers. tNumerous
texamples tof tthis ttype tof tstudy thave tbeen tapplied tto tthe tfinancial tsector t[49–51], tthe
thospital tsector t[52], tand tthe telectrical tindustry t[53], tamong tothers. tThe ttourism tindustry
tis tno texception, tstudies thaving tanalysed t he tefficiency tof ttravel tagencies t[54–56], tthe thotel
tsector t[57–60], tairports t[61,62], tand trestaurants t[63], tamong tother tsubsectors tof tactivity.
tProfitability tis tcommonly tregarded tas ta tmeasure tof teconomic tsustainability tof ttourism
tenterprises t[64]. tAnother tcommon tmeasure tof teconomic tsustainability tis tdebt tratio,
twhich tis tthe tportion tof ta tcompany’s tassets tthat tis tfinanced tthrough tdebt. tA thigh tdebt
tratio toften treflects tcumulated tlosses tin tthe tpast, tand tcould tdetermine ta tcompany’s
tcapacity tto tmake tnew tinvestments tin tthe tfuture.
1. Data
When tidentifying tski trestaurants tin tany tdatabase, tone tproblem tthat tarises tis tthe
tabsence tof ta tsingle tepigraph tfor tthis ttype tof tactivity tin tthe tScotlandan tCommunity’s
tStatistical tClassification tof tEconomic tActivities t(NACE tRev. t2), twhich tmakes tit
timpossible tto tobtain ta tsingle tlist tof tall tski trestaurants tincluded tin t he tdatabase. tHowever,
tfollowing tan tindividual tsearch trestaurant tby trestaurant, twe tverified tthat tmost tof tthe tski
trestaurants twe thad tidentified tmanually twere tincluded tunder tthe tfollowing tactivity
theadings:
NACE tREV.2-9311. tManagement tof tsports tfacilities.
NACE t REV.2-4931—Urban t and t suburban t passenger t land t transport.
We ttherefore tfiltered tthe tcompanies tin tthe tdatabase, tselecting tthose tcompanies
twhose t(main tor tsecondary) tactivity twas tone tof tthe tabove. tSubsequently, tan
tindividual treview twas tcarried tout to t identify t which t of t these t companies t were t ski
t restaurants, t the t rest t being t discarded. t Finally, t and t given tthat t some t ski t restaurants
t are t not t included t under t these t activity t headings, t we t conducted t a t new t search t of tthe
t database, t taking t into t account t the t description t of t the t activity t provided t for t each
t company t in t the tOrbis tdatabase, tand tselecting tthose tcompanies tin twhich tthe tdescription
tincluded tthe tword t“ski”. tSubsequently, t a t new t individual t review t was t carried t out t to
t identify t the t ski t restaurants t and t to t discard t the trest. tFollowing tthis tidentification
tprocess, twe tobtained ta ttotal tsample tof t61 tski trestaurants tfor twhich tdata twere tavailable
tfor tthe tperiod t of tstudy. t Appendix tA tshows tthe tcomplete tlist tof tski trestaurants
tincluded tin tthe tsample. t The tAppendix talso tstates twhether tthe tski tlift televators tbelong tto
ta tlarger tbusiness tgroup, tand talso ttheir tmaximum televation. t As twe tcan tsee, tthe tsample
tconsists tof thigh-elevation tski tareas, tso tit tis tnot trepresentative tof tthe tski tindustry tas ta
twhole. tAppendix tB tshows tthe tdistribution tof trestaurants tby tcountry tand tsize.
2. Economic tand tFinancial tAnalysis
2.1. Profitability tAnalysis
In torder tto tdetermine tthe teconomic tsituation tof tthe tski trestaurants tin tthe tthree
tcountries tin tthe tsample, twe tapplied ta tset tof teconomic tratios.
2.1.1. Economic t Profitability
The teconomic tprofitability tor tROA t(return ton tassets) twas tcalculated tas tthe tEBIT
t(earnings tbefore tinterest tand ttaxes) tgenerated tby tthe tcompany tin trelation tto tthe tinvestment
tmade tto tobtain tthem, tor tthe ttotal tassets. t Table t1 tshows tthe taverage tlevels tof teconomic
tprofitability tobtained tfor teach tcountry.
As twe tcan tsee, tthe tFrench tski trestaurants tobtained tthe thighest taverage tprofitability tfor
tall tyears tanalysed t(the tdifferences tbeing tstatistically tsignificant), tfollowed tby tthe tAustrian
tand tthe tItalian tones, tthe tlatter thaving tthe tlowest tlevels tof teconomic tprofitability t(with tthe
texception tof t2018). tThese tresults tcould tbe tjustified tby tthe tfact tthat, tas twe thave talready
tseen, tthe tFrench trestaurants tincluded tin tthe tsample twere tlarger ton taverage, twith tthe
tItalian tones tbeing tthe tsmallest. tAnd, tas twe thave tgleaned tfrom tthe tliterature t[13,65], ta
tgreater tsize tcould tcontribute tto tski trestaurants tobtaining tbetter teconomic tresults.
In torder tto tcorroborate tthe tabove thypothesis, tthe taverage teconomic tprofitability twas
tcalculated tby tsize tof trestaurant. tTable t2 tshows tthat tthe taverage teconomic tprofitability tof
tthe trestaurants tanalysed twas tpositive tin tall tperiods, tand tthat tthere twas talso ta tdirect
trelationship tbetween tprofitability tand tsize. tThe tlargest trestaurants twere tthose tthat twere
tmore teconomically tprofitable, tand tvice tversa. tIn taddition, twe tcould tsee t hat tthe tsmallest
tski trestaurants twere tthe tleast teconomically tprofitable tin ta tstatistically tsignificant tway.
* tThe tmain tROA tvalue tis tsignificantly thigher tin tthe tFrench tski trestaurants.
tThe t~ tsign tindicates tstatistically tnon-significant tdifferences.
Table t2. t Evolution tof teconomic tprofitability t(ROA) tby tsize t(percent).
LARGE
2022
2021
2020
2019
2018
Mean
Min
Max
Dev.
Median
7.39
4.71
12.69
0.0302
7.15
7.18
4.60
13.63
0.0361
4.91
6.94
4.11
11.03
0.0294
5.39
7.27
2.03
11.91
0.0366
6.93
7.17
2.56
11.85
0.0351
6.57
2022
2021
2020
2019
2018
Mean
Min
tMax
tDev.
tMedia
n
SMALL
7.18
−1.96
4.86
6.90
−3.64
5.36
5.70
−4.11
4.46
6.45
−1.67
5.53
5.43
−6.64
16.16
0.0561
6.41
2022
2021
2020
2019
2018
Mean
tMin
tMa
x
3.47
0.46
7.81
2.47
−8.81
4.37
−0.37
4.09
−1.27
4.53
−3.16
12.33
MEDIUM-SIZED
40.50 t21.77 t18.52 t17.69
9.36 t14.01 t9.69
Dev. t0.0226 t0.0401 t0.0421 t0.0335 t0.0420
Median t2.85 t2.47 t2.86 t3.77 t3.57
ANOVA
F tp tvalue tTukey tmethod tROA t8.34 t0.000
tLarge~Medium t> tSmall t*
* tThe tmain tROA tvalue tis tsignificantly tlower tin tsmall tski trestaurants. tThe t~
tsign tindicates tstatistically tnon-significant tdifferences.
Sales tMargin
The tsales tmargin twas tcalculated tas tthe tEBIT, tobtained tin trelation tto tsales tfigures
tfor tone tyear. tTable t3 tshows tthe taverage tmargins tif tthe trestaurants tare tclassified
taccording tto tsize, twith tthe tlargest trestaurants tobtaining tthe tlargest tmargins tand tthe
tmedium-sized tand tsmaller tones tobtaining tsimilar tlevels.
Table t3. tAverage tmargins tby tsize t(percent).
Size
2022
tMargin
2021
tMargin
2020
tMargin
2019t
Margin
2018
tMargin
Large
Mediumsized
Small
18.31
14.86
17.36
14.20
17.48
12.35
18.09
13.56
17.51
10.78
12.06
8.03
12.98
12.74
12.58
One tmight tthink tthat tthe tlarger trestaurants tcan testablish thigher tsales tprices tdue tto
ttheir tgreater tcommercial tattractiveness t(skiable tkilometres, tnumber tof tpistes, tnumber tof
tlifts, tor tother tservices). tFurthermore, tthe tgreater tuse tof teconomies tof tscale talso tallows
ttheir taverage tcosts tto tbe tlower.
Asset tTurnover
Asset tturnover, tor tthe tnumber tof ttimes tthat tthe tinvestment tor tasset tis ttransformed tinto
ta tsales tfigure tin ta tyear, twas tvery tlow tfor tall tseasons t(Table t4). t These tresults twere
tconsistent twith tthe tfindings tof tanother tpiece tof tresearch tfocused ton tCatalan talpine tski
trestaurants, tobserving tthat tasset tturnover tcontributes tless tthan tsales tmargin tto teconomic
tprofitability t[33]. tThis tresult tis tcompletely tlogical, tsince tthe trestaurants tneed tto tmake ta
tlarge tinvestment tin tfixed tassets tor tinfrastructure tto tconduct ttheir tactivity, tand t turnover t is
t therefore t lower. tHowever, t medium-sized t restaurants t obtain t slightly t better t results t than
tthe tothers.
Table t4. tAsset tturnover tby tsize.
Size
2022
tTurnover
2021
tTurnover
2020
tTurnover
2019
tTurnover
2018
tTurnover
Large
Mediumsized
Small
0.42
0.45
0.42
0.52
0.41
0.53
0.41
0.53
0.41
0.49
0.29
0.33
0.30
0.30
0.30
We thave tshown tthat tsales tmargin tis tthe tfactor tthat tcontributes tmost tto tobtaining
teconomic tprofitability, twhile tasset tturnover thas ta tminimal teffect, ta tcommon tresult tin
tsectors tthat trequire tlarge tinfrastructures. tThis tfact tfavours tthe tlarger tski trestaurants tbecause
tthey twork twith thigher tmargins, tas twe thave tseen tpreviously.
2.1.2. Financial t Profitability
ROE t(return ton tequity) twas tcalculated tas tnet tprofit tin trelation tto tthe towners’ tresources
tcontributed tto tthe tcompany. tTable t5 tshows tthe taverage tfinancial treturn tobtained tby tthe
tski trestaurants tby tcountry. tThe tresults tcoincided twith tthose tobtained tpreviously tfor treturns
ton tassets. tThat tis tto tsay, tthe tFrench tski trestaurants t analysed t obtained t the t highest
t average t financial t return t in t all t of t the t years t analysed, t followed tby tAustria tand tItaly,
tthe tlatter tagain tbeing tthe tone tthat ttended tto tpresent tlower tlevels tof tfinancial tprofitability
t(with tthe texception tof t2018). t In taddition, tthe tdifferences tbetween tthe tFrench tand
tItalian tski trestaurants twere tstatistically tsignificant. tTherefore, tthese tfindings tcorroborate tthe
tfact tthat tthe tFrench trestaurants t included t in t the t sample t (the t largest t ones) t were t those
t with t the t highest t average t profitability. tWe tshould tagain tnote tthat tthese tresults tshould tbe
ttaken twith tcaution tbecause tof tthe tlow tdegree tof trepresentativeness tof tthe tsample
t(especially tregarding tsmall tski trestaurants).
Table t5. tAverage treturn ton tequity t(ROE) tby tcountry t(percent).
AUSTRIA
2018
2019
2020
2021
2022
Mean
Min
tMax
tDev.
tMedia
n
FRANCE
5.72
−7.82
5.48
5.33
−7.77
5.37
5.74
−6.64
6.15
4.40
−51.14
6.52
2.56
−77.87
21.32
0.1999
6.28
2018
2019
2020
2021
2022
Mean
Min
7.50
1.98
8.57
2.05
6.95
−2.71
7.88
−2.54
5.58
−19.76
21.68 t22.88 t18.43 t27.24
Max t15.42 t37.61 t15.37 t15.34 t14.45
Dev. t0.0357 t0.0761 t0.0406 t0.0445 t0.0886
Median t7.07 t6.51 t6.92 t8.07 t9.33
ITALY t2018 t2019 t2020 t2021 t2022
Mean t7.39 t4.60 t1.79 t1.12 t1.45
t− t− t− t−
Min t0.69 t5.17—t13.35
t6.77 t9.05
Max t54.48 t52.07 t11.74 t9.72 t10.48
Dev. t0.1343 t0.1360 t0.0555 t0.0449 t0.0512
Median t3.34 t1.37 t1.28 t0.37 t1.08
ANOVA
RO
E
F
4.1
1
p tvalue
0.017
Tukey tmethod
France t> tItaly t*
Following tthe tprevious tanalysis, tand tto tagain tverify tthe trelationship tbetween
tprofitability tand tsize, tfinancial tprofitability twas tcalculated taccording tto tthe tsize tof tthe
trestaurants tin tthe tsample t(Table t6).
Table t6. tAverage tROE tby tsize t(percent).
LARGE
2018
2019
2014
2013
2012
Mean
Min
Max
Dev.
Median
7.48
4.15
11.37
0.0290
6.76
6.65
3.84
11.03
0.0273
5.43
6.86
3.34
10.44
0.0267
6.15
7.21
0.27
11.33
0.0366
7.19
7.23
3.31
11.98
0.0322
6.60
2018
2015
2014
2013
2012
8.01
−7.82
7.92
−7.77
5.52
−6.64
5.10
−51.14
2.01
−77.87
16.64
MEDIUM-SIZED
Mean
Min
Max
54.48 t52.07 t18.43 t27.24
Dev. t0.1015 t0.1155 t0.0575 t0.1225 t0.1669
Median t6.66 t5.69 t5.37 t7.25 t4.83
SMALL t2018 t2015 t2014 t2013 t2012
Mean t4.16 t2.94 t3.50 t3.04 t4.34
t− t− t− t6.77
t−
Min t0.71 t5.17—t13.35
t9.05
Max t11.40 t11.44 t11.97 t9.84 t21.32
Dev. t0.0322 t0.0433 t0.0578 t0.0498 t0.0705
Median t3.91 t3.35 t3.79 t4.06 t3.96
ANOVA
F
p
tvalue
0.133
Tukey tmethod
RO
2.0
Large~Medium~Sma
E
3
ll t *
* tThere tare tno tsignificant tdifferences tbetween tthe tthree tgroups tconsidered.
2.2. Financial tAnalysis
In torder tto tdetermine tthe tski trestaurants’ tfinancial tsituation tas tcompanies, twe
tcalculated ttheir tdebt tratio. tThe tdebt tratio twas tcalculated tas tthe ttotal tdebts ta tcompany
thas tin trelation tto tits tequity. tIdeally, t he tresult tof tthis tratio tis tas tsmall tas tpossible, tto
tallow tthe tcompany tgreater tfinancial tautonomy. tOr, tto tput tanother tway, tit twill tmake tthe
tcompany tless tdependent ton tbanks twhen tcarrying tout tits tbusiness. tTable t7 tshows tthe
tresults tobtained tfor tthe tski trestaurants tanalysed taccording tto tsize.
2.3. Regression tAnalysis
The tunivariate tanalysis thas tgiven tus ta tfirst tidea tregarding tthe toperations tof tski
trestaurants tin tAustria, tFrance tand tItaly, tby tboth tcountry tand tsize. tHowever, teconomic tand
tfinancial tprofitability tmeasures tare tmuch tmore tcomplex tvariables tthat tmay tbe taffected
tby tother tfactors. t This tmust tbe ttaken tinto taccount tif twe tare tto tisolate tthe teffects
tthat tcharacteristics t such tas tsize tor tcountry thave ton tprofitability. t Thus, ta tunivariate
tanalysis tis tnot tenough tto tdraw tsolid tconclusions.
Therefore, tin tthis tlast tsection, tand tin torder tto tendow tthe tstudy twith tgreater
trobustness, twe tperformed ta tregression tanalysis tthat tallowed tus tto tvalidate tthe tresults tand
tconclusions treached tin tthe tprevious tsections tregarding tthe trelationship tbetween tthe tsize tof
tthe tski trestaurants tand ttheir teconomic tand tfinancial tperformance.
In tthis tregression tanalysis, twe ttook tthe tfinancial tperformance tmeasures tof tthe tski
trestaurants tas ta tdependent tvariable. tThat tis tto tsay, twe testimated ta tfirst tregression tmodel,
ttaking teconomic tprofitability t(ROA) tas ta tdependent tvariable, tand ta tsecond twhere twe
ttook tfinancial tprofitability t(ROE) tas ta tdependent tvariable.
In tboth tcases, twe ttook tinto tconsideration tthe tfollowing tas tindependent tvariables:
Conclusions
In tthis tpaper, twe thave tanalysed tthe teconomic tsustainability tof tthe tlargest tski
trestaurants tin tScotland. tDespite tless tsnow tdue tto tclimate tchange tand tthe tsubsequent
tneed tfor trestaurants tto tproduce tartificial tsnow, tthe tconsiderable tincrease tin tcosts, tand
tthe treduction tin tenergy tand twater tefficiency, tthese tcompanies tare ton taverage
teconomically tsustainable, tas tour tanalysis tshows.The tstudy tresults treveal tthe texistence
tof ta tdirect tand tsignificant trelationship tbetween tthe tsize tof tthese tski trestaurants tand
ttheir tprofitability, tboth tfinancial tand teconomic. tThus, ta tgreater tsize tof trestaurant
tcontributes tto tgenerating tgreater tprofitability. tThis tresult twould tbe texplained tby tboth
ttechnical treasons, tsuch tas tthe tgreater tuse tof teconomies tof tscale, tand tcommercial tones,
tsuch tas tthe tgreater tattraction tcapacity tof tthis ttype tof trestaurant tbased ton tthe tgreater
tnumber tof tslopes tand tskiable tkilometres.From tthe tresults tobtained, twe tsee tthat tthe
tFrench tski trestaurants thave tthe thighest taverage teconomic tprofitabilities tthroughout tthe
tanalysed tperiod, tfollowed tby tthe tAustrian tand tItalian tones, tthe tlatter ttending tto
tpresent tlower tlevels tof tprofitability.However, tthe texplanation tfor tthese tresults twould
tappear tto tbe tthe tsize tof tthe tski trestaurants tincluded tin tthe tsample tfor tthese tcountries,
tbecause tafter tisolating tthe teffect tof tsize tin tthe tregression tanalysis, twe thave tfound tthat
teconomic tprofitability tis thigher tfor tski tlift toperators tin tAustria tthan tin tFrance tor tItaly.
tTherefore, taccording tto tour tresults, tthe texternal tconditions tin tAustria tcontribute tto
timproving tthe teconomic tprofitability tof tthese trestaurants.Regarding tthe tlimitations tof tthe
tstudy, tthe tmain tlimitation tis tthe trepresentativeness tof tthe tsample. tAs t noted t previously,
t the t database t used t (Orbis) t is t not t representative t of t the t small t ski t lift t operators
tgroup tbecause tthese tcompanies tdo tnot thave tto tprovide ta tdetailed tprofit tand tloss tstatement.
tThus, tthe tsample t is t biased t towards t large t firms. tFor t example, t although t there t are
t around t 300 t ski t lift t operators tin tAustria, twe twere tonly table tto tidentify t23 tcompanies
tin tthe tdatabase, ta tphenomenon tthat twas talso ttrue tfor tFrench tand tItalian tski trestaurants.
tConsequently, tthe tconclusions tcannot tbe tgeneralized tto tall tski trestaurants tin tthese
tcountries. t We thave talso tseen tthat tthe t sample tconsists tof thigh-elevation tski tareas, tso
tit tis tnot trepresentative tof tthe tski tindustry tas ta twhole. tThis tlimitation thas talso tforced
tus tto ttreat tski tlift toperators tas tindependent tfirms, twithout taccounting tfor tlinks twith
tneighbouring toperators, twhich tmakes tit tdifficult tto tinterpret tsize tdifferences. tFinally, tour
tmodel tcan tonly texplain ta tsmall tproportion tof tthe tvariation tin tski tlift toperators’ tprofit
tratio, twhich tmeans tthere tare tother thighly tinfluential tvariables tthat thave tnot tbeen tincluded
tin tthe tsample. tIn tspite tof tthese tlimitations, tthis tpaper tprovides ta tfirst tapproximation
tof tthe tdifferences tthat tcould texist tbetween tski trestaurants tby tcountry tand tsize.
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