Titles that Sell
How to Create Titles that Stand Out, Stand Up, and Put Butts in Seats
The Environment
Competitive, need it now, we’re special; everybody is a self-proclaimed expert… So what gives you the
right to talk to us about that?; topics frequently picked by committee;
Who’s buying?
Associations, businesses, government agencies
What's your job?
Make my meeting planners look like a hero.
Deliver programs that provoke, inform, entertain, enable, and/or inspire improved performance and
achievement.
What do they want? I
A Better placeFuture State
Changed behaviors
Changed attitudes
Changed viewpoints
Content that is useful
Help Them Achieve The Meeting’s Objectives
Stand Out
Safe titles are Invisible
Connect your brand with expectation
Don't Bury Benefits with too Clever of word play
Stand Up
What gives you the right to speak as an authority about that to us? DIA story; Mfg tech biz owners
amongst economists; CONEXPO attendees. Iron workers biz
Connect your bio, brand, and intro to your topic.
What am I going to get? Justifiable bullet points
.
Deliver what you promise
Put Butts in Seats