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Emami Case Study

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SAP Business Transformation Study | Mill Products | Emami Cement Limited
Emami Cement: Meeting Customer
Demands and Beating the Competition
with SAP S/4HANA®
©2016 SAP SE or an SAP affiliate company. All rights reserved.
Producing more than 2.5 million tons of cement annually across its seven plants, it’s
critical for Emami Cement Limited to be competitive in the crowded, local cement
sector. As a relatively new player in India’s cement market, Emami wanted a best-inclass solution to provide superior analytics and real-time inventory tracking. SAP was a
clear choice of IT partner with its dominant presence in the cement industry segment.
Emami’s top management drove the decision to invest in SAP S/4HANA® to avoid any
migration needs down the road. The company has placed SAP S/4HANA at its digital
core. The software will help maintain tight cost control and generate higher revenue by
meeting the demands of its customers. By constantly capturing and tapping in to
critical data on its competitors, market, prices, and discounts, Emami will be able to
proactively communicate with more than 200 of its customers. And the road doesn’t
stop there – Emami will increase transparency with access to real-time inventory
information for its customers with SAP Fiori® apps, making it even easier for them to
get the right quantity of cement when they need it.
SAP Business Transformation Study | Mill Products | Emami Cement Limited
Controlling costs and improving profit margins
Company
Emami Cement Limited
Headquarters
Kolkata, India
Industry
Mill products
Products and Services
Cement
Employees
389
Revenue
US$4 million
Web Site
emamicement.com
Partner
KPMG
www.kpmg.com
Objectives
• Control production costs to improve profit margins
• Conduct real-time market analysis to gain a competitive edge
• Push high volumes of cement into the market to meet customer demands
Why SAP
• SAP S/4HANA®, enabling greater data insights through cutting-edge digital
technology and real-time analytics
• Cloud deployment option, enabling increased operational efficiency and
helping keep the IT team lean
• No need to migrate onto another platform further down the line
Resolution
• Implemented the SAP S/4HANA Finance solution, including functionality
for cash management and business planning and consolidation
• Enabled proactive management of costs that negatively impact profit
margins, such as freight charges, with real-time access to data
• Enabled complete, in-depth analysis on competitor pricing and discount
structures in order to meet customer demands with real-time
business insight
Future plans
• Provide real-time inventory and shipment details to customers directly with
SAP Fiori® apps, making it even easier for customers to get cement
• Retain customers and resellers with improved inventory management
“Emami Cement is in the volume business where we have to share margins with
our dealers and customers. SAP S/4HANA allows us greater visibility and
flexibility in our business operations while helping to preserve the margins
necessary to fuel our future growth.”
Atul Pandharpurkar, Vice President of Information Technology, Emami Cement Limited
Studio SAP | 47898 (16/11) ©2016 SAP SE or an SAP affiliate company. All rights reserved.
Better
Profitability management
with visibility into
business operations
Stronger
Competitive advantage by
reaching and servicing
customers quickly
Greater
Flexibility to work without
boundaries thanks to
cloud-based options
5-month
Implementation period
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