Purpose
What
-
Danish based Ad-tech provider.
-
Their tech stack consists of a seamlessly
integrated DSP, DMP, and Ad Server
(amongst other things)
-
An independent and technology agnostic
platform
-
A pioneer in the transition from thirdparty cookies
Campaign Lifecycle Process
Brief
Strategic
Plan
Operational
Plan
Implement
Optimise
Report
On The Fly Optimisation
•
What’s so good about it?
•
What does this mean for the teams?
On the fly Optimisation - Actionable Analytics
On the fly Optimisation - Actionable Analytics
On the fly Optimisation - Performance Snapshots
Vs DV360
- In DV360 the process to get the same level of detail
would be more complicated, and users would need to
either:
- Run platform reports
-
Utilise a third-party dashboard (usually GDS)
Vs DV360