RELIANCE PRODUCT MIX - the total range of products offered by a company TERMS RELATED TO PRODUCT MIX : 1. PRODUCT LINE - A product line is a group of related products produced by one manufacturer. 2. PRODUCT LINE LENGTH - It refers to the number of products that come under a single product category. 3. PRODUCT MIX WIDTH - It refers to number of separate product lines offered by a company 4. PRODUCT MIX DEPTH - The total number of product lines that a company offers to sell. 5. Product mix consistency – It refers to how closely products are linked to each other. OIL & GAS (02) REFINING & MARKETING (19) PETROCHEMICALS (33) DIGITAL SERVICE (13) TEXTILES(4) ENTERTAINMENT(47) RETAIL (12) TEXTILES (4) VIMAL GIFTING VIMAL DEo2 V2 DIGITAL SERVICE (13) MY JiO JiO MAGS JiO DRIVE JiO CHAT JiO NEWS REFINING & MARKETING (19) REFINING (8) GAPCO (1) PETROLEUM (10) MEDIA & ENTERTAINMENT (47) TELEVISION MOVIES DIGITAL COMMERCE DIGITAL CONTENT RETAIL (12) PETROCHEMICALS (33) . . . • POLYMERS (8) • CHEMICALS (1) • FIBRE INTERMEDIATRIES (24) OIL & GAS (02) 1.Product line : 7 2.Product mix width : 7 3.Product line LENGTH : 130 x 7 = 910 4.Average product mix depth : 130/7 = 18.57 , 19 approx. • Digital Service • Entertainment • Refining and Marketing • Petrochemicals • Oil & Gas • Textile • Retail Therefore, RELIANCE has a Medium Consistency. Reliance has 7 product lines. Product line length is 910 Product Consistency of RIL is medium