RELIANCE
PRODUCT MIX - the total range of products offered
by a company
TERMS RELATED TO PRODUCT MIX :
1. PRODUCT LINE - A product line is a group of related
products produced by one manufacturer.
2. PRODUCT LINE LENGTH - It refers to the number of products that come
under a single product category.
3. PRODUCT MIX WIDTH - It refers to number of separate
product lines offered by a company
4. PRODUCT MIX DEPTH - The total number of
product lines that a company offers to sell.
5. Product mix consistency – It refers to how closely products
are linked to each other.
OIL & GAS (02)
REFINING &
MARKETING (19)
PETROCHEMICALS
(33)
DIGITAL SERVICE
(13)
TEXTILES(4)
ENTERTAINMENT(47)
RETAIL (12)
TEXTILES (4)
VIMAL
GIFTING
VIMAL
DEo2
V2
DIGITAL SERVICE
(13)
MY JiO
JiO MAGS
JiO DRIVE
JiO CHAT
JiO NEWS
REFINING &
MARKETING (19)
REFINING
(8)
GAPCO (1)
PETROLEUM
(10)
MEDIA &
ENTERTAINMENT (47)
TELEVISION
MOVIES
DIGITAL
COMMERCE
DIGITAL
CONTENT
RETAIL (12)
PETROCHEMICALS
(33)
.
.
.
• POLYMERS (8)
• CHEMICALS (1)
• FIBRE INTERMEDIATRIES
(24)
OIL & GAS (02)

1.Product line : 7

2.Product mix width : 7

3.Product line LENGTH : 130 x 7 = 910

4.Average product mix depth :
130/7 = 18.57 , 19 approx.
• Digital Service
• Entertainment

• Refining and
Marketing
• Petrochemicals
• Oil & Gas
• Textile
• Retail
Therefore, RELIANCE has a Medium
Consistency.
Reliance has 7 product lines.
 Product line length is 910
 Product Consistency of RIL is medium
