Benefits to starting an eyelash extensions business:
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It’s fairly recession-proof – people always want beauty treatments
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You get to be your own boss
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It’s a job that a machine can’t replace
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Startup costs are low
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Very flexible
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Take as few or as many holidays as you want
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Sociable and pleasant working environment
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You are in control of how much you earn
The “Not-So-Good” about starting your own lash business:
 No paid holidays or benefits
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It can take a lot of effort to acquire your first few customers
Admin and Tax issues are your responsibility
Before you start your lash extension business, you will typically need:
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A cosmetologist or esthetician License from the board of
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cosmetology in your state
An eyelash extension training certification
Here are a few different business structures you can choose for your
eyelash extensions business, including:
 Sole Proprietorship
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Partnership
Limited Liability Company (LLC)
Corporation
S-Corp
Options when it comes to running an eyelash extensions business.
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Run your business from a room in your own home
Offer a mobile service visiting clients in their homes
Rent a chair in a salon
Rent a room or studio to run your business from
Tips for creating a salon-worthy experience at home:
 Make sure the space you are using is clean and free from clutter
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Provide a comfortable chair or massage table for your client to sit
or lay on while you apply their lashes
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Create a relaxing atmosphere with calming music and scented
candles
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Provide clean, fresh towels for your clients to use
Deciding what to charge, there are a few things to take into
consideration.
You will need to consider:
 Cost of materials – eyelashes, glue, and other equipment
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Your time – how long do you need to spend with each customer
Travel costs – if you are visiting customers in their homes
Business insurance – for worst-case scenarios
Website and marketing costs – whether you do this yourself or
pay an expert
Once you have decided what to charge, you can create a
‘menu’ of eyelash treatments. List everything you offer
clearly for customers to see in order to sell more
Marketing tools you can utilize for your eyelash extensions business
include:
 Business Cards
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Social Media ( Facebook, Instagram, Tik Tok, Yelp, Google)
Flyers
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SEO (Local SEO)
Word of mouth
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Repeat business
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