Introduction
In the present day, social media has become the most influential platform for effective
marketing. Modern businesses are using social media as a tool for marketing their products in a
cost-effective way. It is interesting how it does not cost much to have the Jabajab Store’s
products appeal to many people if it is done in an impactful way. The business’ intention to
maximize social media presence and effectively persuade customers that Jabajab Store is the
best in the market is what our consulting service aims to attain. Creativity, timing and effective
delivery of content are important factors to a successful social media marketing which Jabajab
Store can take advantage of if the business decides to let our consulting team run your
marketing.
Project Purpose
The project aims to improve the delivery of content, creativity and timing of Jabajab
Store’s social media marketing by introducing a new way of presenting their products. Our team
will offer creative skills in creating infographics, catchy headlines, timing techniques and other
propagandas to introduce your presence to a wider market. It also includes improving how the
business interacts with their audience in their decided social media platform. Increase in the
number of shares, comments and reactions are indicators of how effective the engagement has
been for the business.
Project Benefits
Jabajab Store can take advantage of a marketing technique that does not charge too
much time and money. This marketing technique can introduce the Jabajab Store to many with
an impression of the business being innovative and modern. This engagement will introduce the
business as the market’s foremost option. Our consulting team provides the apt assistance for
Jabajab Store’s marketing objectives to be attained.
Approach, Scope and Plan
Our consulting services will be practiced by the business in the long-term instead of a
short-term so that the relationship established with the audience will last which helps with
customer retention. The engagement will offer our team’s plans to negotiate with regards to how
Jabajab Store would want their business to be presented as. This information will be taken
advantage of as our team’s foundation for idea generation as to the themes of creativity for
propagandas to be posted on Jabajab Store’s decided social media platforms. Our service
provides tasks of generating the business’ social media platform, increasing audience
engagement and creating creative advertisement.
Project Schedule
Propose project schedule for a whole month of July 2022
Task
Description
Start Date
Finish Date
Generate social media
platform
Identifying the right social media
platform to leverage.
July 1, 2022
July 6, 2022
Increase audience
engagement
Grow the social media marketing
account and reach more people.
July 7, 2022
July 19, 2022
Create creative
advertisement
Enhance the quality of the content
and the advertising.
July 20, 2022
July 31,2022
Progress Reports
This report is prepared to outline the status of the project proposal of Jabajab Grocery Store
Task
Description
Status
Generate social media
platform
Identifying the right social media
platform to leverage.
Upcoming
Increase audience
engagement
Grow the social media marketing
account and reach more people.
Upcoming
Create creative
advertisement
Enhance the quality of the content
and the advertising.
Upcoming
Personnel and Qualifications
The consulting team consists of four Bachelor of Science in Accountancy students of La
Salle University- Ozamiz City and currently taking up Strategic Business Analysis. Our team has
confidence that we have the qualifications and ability to meet the client’s expectations. We have
the vision to provide excellent service to the clients and provide real value to the world. As a
starting consulting firm it is not a hindrance to our service to continue providing a hundred percent
consult. Our firm will provide high level expertise for developing and execution of strategies for
social media optimization.
Use of Client Personnel
In this engagement, the staff are required to join the training offered by the consultants in
order to observe and learn the process and techniques in managing their social media marketing.
Senior Management Support
In order to attain a better outcome of this engagement, the manager, Mrs. Vios, may
conduct a weekly review of the online engagements to assess what areas or factors are needed
for additional attention.
Steering Committee Function
As part of the steering committee, Sydney Grace Mahilum and Carl Jezreel Badiang are
assigned to review all the information to be posted in the social media platform of Jabajab Store
in order to avoid misinformation in the posts and to maintain its credibility.
Output Material Included
The materials included in this engagement are: the Facebook page which will be the
platform for the marketing of the products; infographics to be posted in the page; detailed
information with corresponding prices of the products; and products that should be marketed in
their social media platforms.
Management Plan
Our team includes specific techniques that are applied to the planning, initiation,
execution, monitoring, estimating and control of the activities that make up a project. The aim of
this is to help the business owner improve their shortcomings particularly their social media
marketing strategy. The store manager will be the contact person and during the course of a
project, the client’s role is crucial to the overall success, he plays an active role in approving
project plans, requesting changes, raising issues and risks accepting or declining the suggested
plans.
Disclaimers
This document is strictly confidential and is intended only for the person or entity to which
it is addressed. Any review, dissemination or other use of this is prohibited. If you are not the
intended recipient, you may not disclose or use the information in this documentation in any way.
References
The store manager can discuss this matter in more detail with the consultants. The manager can
directly contact any of the consultants listed below.
Carl Jezreel T. Badiang
carljezreel.badiang@lsu.edu.ph
09956247014
Katrina T. Frigillano
katrina.frigillano@lsu.edu.ph
09277345093
Kyscia C. Labares
kyscia.labares@lsu.edu.ph
09309824145
Sydney Grace P. Mahilum
sydneygrace.mahilum@lsu.edu.ph
09287008200
Summary and Closing of Proposal
In this engagement, our consulting team are engaged, involved and invested in our roles
and are therefore less likely to leave our assigned job. We are all set to answer all your queries
regarding this matter and we are ready to offer our services that will help your business achieve
the best marketing strategy that we could offer in order to keep up with your competitors. Our
team is available and prepared to begin the project and looking forward to working with you and
making this plan a success.