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INTERNAL AND EXTERNAL ASSESSMENT
JOLLIBEE FOODS CORPORATION
SWOT ANALYSIS
STRENGTHS
S1. Jollibee has a wide variety of delicious food menus.

Jollibee offers a variety of food product options in their menu including beverages &
desserts, burgers, chicken, fries and sides, hotdog sandwiches, noodles, and rice
meals. The most popular tasty and delicious items are Chickenjoy, Yumburger that is
mouth-watering, hamburger, and Jollibee Spaghetti.
S2. Most popular fast-food brand in the Philippines
S3. High employee morale
S4. Autocratic and democratic management style
S5. Offers a great-tasty and delicious food

WEAKNESSES
W1. Some food products contain allergenic ingredients.

Based on the data provided on the website of Jollibee Ph, there are some food
ingredient or food product that is not free from the specific allergen.
W2. Falling sales due to coronavirus crisis
In the 1st half of the year 2020, Jollibee incurred a net loss of P 12 Billion led to the
closing of close to 255 stores worldwide due to coronavirus pandemic.

https://www.rappler.com/business/jollibee-earnings-report-january-june-2020
W3. Most of their meals can caused obese
OPPORTUNITIES
O1. Global Expansion. Over 1,200 stores worldwide.

As of 2021, Jollibee opened over 1,200 stores worldwide. From then and now,
Jollibee continues to expand globally.
O2. Business Acquisitions with other local and international companies

The acquisition of many new brands like chowking, greenwhich, etc is a hedge
against downturns and competition.
O3. Jollibee Supply Chain Program helps to address poverty in the Philippines

This program of JFC helps the poultry Industry to build a livelihood for the farmers
and create a source of income for them.
O5.
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THREATS
T1. Increasing competition in the fast-food industry

One of the major threats for Jollibee is the rivalry from notorious fast-food restaurants
like McDonald’s corporation, competition from both international companies, and
other local eateries.
T2. Government strict restrictions to contain the coronavirus pandemic

In the second quarter of the year 2020, Jollibee suffered a 10.2 B net loss due to
covid-19.
JOLLIBEE FOODS CORPORATION
IFE MATRIX
For the period covered
Results of Strategic Formulation Using IFE Matrix
S1
S2
S3
S4
S5
S6
S7
S8
S9
S10
Base
1.0
Rate
4321
Ave.
Weighted
Score
Strengths
Jollibee has a wide variety of delicious food menus
Most popular fast-food brand in the Philippines
High employee morale
Autocratic and democratic management style
Offers a great-tasty and delicious food
https://www.academia.edu/6849893/Competitive_Profile_Matrix_McDonalds_Burger_King_Hold
ings_Yum_Brands_Inc_Critical_Success_Factors
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1. Management
2. marketing,
3. financial/accounting,
4. production/operation,
5. R & D, and
6. MIS.
BANK OF THE PHILIPPINE ISLANDS
Strengths
1. Offers a wide range of financial services for a vast number of customers
2. Offered Innovative products and services
3. Low-cost deposits – no inter branch fees
4. Long banking history and tradition
5. Competent management
6. Efficient operating management
7. Organized internal control system
8. Strong foundation of corporate governance and healthy corporate culture
https://www.bpi.com.ph/governance/about
9. Owned by one of the strongest and largest companies in the Philippines, Ayala Group of
Companies
10. Provides best training and development for their employees
11. Multicloud Strategy
 https://mb.com.ph/2020/09/28/bpi-steps-up-digital-banking/
12.
Opportunities
1. Developed Sustainable Finance Framework
2.
3.
4.
5.
6.
7.
Increasing number of young savers
Increasing OFW remittances
Expansion to rural regions
Changing Socio-cultural & demographic factors
Coronavirus pandemic is a prime bargain hunting season for well-positioned investors
Recovering economy of the country
Key
Threats links
https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/s-previses-outlook-on-bank-of-the-philippine-islands-security-bank-to-negative-60701170
https://www.fitchratings.com/research/banks/fitch-affirms-bank-of-philippine-islands-at-bbboutlook-stable-12-10-2020
https://www.fitchratings.com/entity/bank-of-philippine-islands-80360244#insights
https://www.bpiexpressonline.com/media/uploads/5f20f106c45e5_2Q_2020_IR_Deck_for_EOL.
OTHERS
https://www.bpiexpressonline.com/media/uploads/5f20f106c45e5_2Q_2020_IR_Deck_for_EOL.
pdf
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https://www.marketscreener.com/quote/stock/BANK-OF-THE-PHILIPPINE-IS6492271/financials/
https://www.bpi.com.ph/content/atom/33f50d91-c898-4666-8a69-e09d571c5dcc/content/About
%20BPI/Investor%20Relations/Integrated%20Reports/IR%20Report
%20Files/file_2019_integrated_report.pdf?id=deca4840-d2b3-4c65-a7b8-779f3cd8ef3d
EFE MATRIX
Recommendations:
 One of the weak points of the banking industry is the limited presence in rural areas.
This weakness can actually convert into an opportunity. They can offer services to
the rural population and expand into villages to increase their customer base.
 Accelerating digital transformation is a good idea, BPI needed to accelerate its pace
of innovation and future-proof technology to meet the increasing demands of
digitally-savvy consumers.
 improve their sustainability risk consciousness to come up with better business
continuity plans as new risks, such as the coronavirus disease 2019 (COVID-19)
pandemic.
https://www.linkedin.com/pulse/bank-philippine-islands-digital-transformation-future-michaelwalker
CPM MATRIX Recommendations:
 Expand their business and financial services internationally
 Focus on improving the technologies that they have such as Automated Teller Machine
 BDO is always ahead of BPI when it comes to asset quality, BPI must conduct an
analysis on how they can surpass their major competitors.
IFE MATRIX
 Continue on providing the best training and development for their employees
 Offer financial education program to improve the financial literacy level of many Filipinos
 Prioritize the security and privacy of digital-savvy consumers
SAN MIGUEL CORPORATION
Recommendations: EFE
 Prioritize local suppliers
 Since they have no big rivalries with the same industry in the Philippines, San Miguel
Corporation should try to compete internationally through expansion.
 Continue to provide efficient technologies and machinery to increase productivity
CPM
Recommendations:
 Go after large clients.
 Target new markets
 Regularly conduct industry analysis to survive in an ever-changing business
environment.
Recommendations
 Continue to provide products according to the consumer’s taste and preferences
 Focus on building healthy and encouraging teamwork among employees to increase
productivity levels and improve business operations.
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
Stabilize internal operations and business functions.
IFE
Recommendations
 Continue to provide products according to the consumer’s taste and preferences
 Focus on having an encouraging teamwork among employees, this will help to increase
productivity level.
 Stabilizes internal operations and business functions.
SAMSUNG
 CPM MATRIX
https://www.academia.edu/29691751/Samsung_Company_Mobile_sector
https://dsim.in/blog/2017/01/28/case-study-apple-vs-samsung-a-battle-of-marketingrelevancy/
https://www.econotimes.com/Apple-overtakes-Samsung-dominates-global-smartphonemarket-share-with-nearly-80-million-units-shipped-in-late-2020-1602852
Market share https://www.counterpointresearch.com/global-smartphone-share/
Recommendations
 Formulate innovative strategies to continue business growth despite competition
 Strategic partnerships is a big contribute to overall sales and customer retention.
 Think about an acquisition that aligns well with their products or services.
FMGT 3A
Jamero, Abelyn L.
Manlangit, Ayeza B.
Ramos, Laraine January P.
PART 2 OF INTERNAL AND EXTERNAL ASSESSMENT
Consist of 3 Local companies:
1. Bank of the Philippine Islands
2. San Miguel Corporation
3. P.J Lhuillier, INC. (Cebuana Lhuillier)
And 2 International Companies:
4. Samsung
5. Procter & Gamble
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