Grade 12 (Task 2)
Exemplar-Tourism Skills Assessment Task
Scenario: World Heritage Site Tour – Itinerary and Social Media Skills
TEACHER INSTRUCTIONS
Dear Tourism Teacher
This task will assess:
•
Content knowledge of tour plans; route planning; choice of transport,
accommodation, tourist attractions, and activities; and compiling a day-by-day
itinerary.
Applying the content of tour plans; route planning; choice of transport,
accommodation, tourist attractions, and activities when drawing up a day-by-day
itinerary.
The display of 21st Century skills.
•
•
Tourism CAPS Reference:
“Tour plans; route planning; choice of transport, accommodation, tourist
attractions and activities; and compiling a day-by-day itinerary”
Term 1 Week 4-6 of the 2022 National Recovery ATPs is assessed in this task.
The CAPS also requires the learner to be able to identify and solve problems and make
decisions using critical and creative thinking; to collect, analyse, organise and critically
evaluate information and so much more.
The skills that are applied:
•
•
•
•
•
•
•
•
Tour planning skills in drawing up a comprehensive day-by-day itinerary
Route planning skills whilst considering various itinerary options
Itinerary compiling skills in compiling a basic itinerary with details from given
resources
Decision-making skills in selecting accommodation, transport, tourist attractions
and activities
Social media skills by analysing and comparing social media platforms for
advertising purposes
Critical thinking skills by analysing the advertising potential of social media
platforms for tours or itineraries
Entrepreneurial skills required when motivating a marketing strategy for selfdrafted tour itinerary
Problem based learning identifying risk factors on various social media platforms
as well as process reflection.
It is expected of each Grade 12 Tourism teacher to compile a Marking Guideline. Please
DO NOT purchase ANY marking guidelines or resources from the internet or social media
or any other source. It can jeopardise an active assessment to the extent that the
assessment can be declared invalid. When you prepare your marking guidelines, you will
know how to prepare your learners for the task BEFORE the scheduled assessment
session/s takes place under examination conditions.
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
2022 Gr12 Task 2: Itinerary Tourism Skills Assessment Task
NAME OF THE SCHOOL: ____________________________
TOTAL: 50 marks
EXAMINER: ________________________MODERATOR: ______________________
______________________________________________________________________
LEARNER INSTRUCTIONS
Study the scenario below and then follow the instructions to complete the task within the
prescribed time limit under controlled examination conditions. You need to apply the
information gathered from the content (textbook) together with the resource documents
(pages 12-19) provided. It is also required to display the ability to access and use social
media and other skills required.
Scenario
FOUR friends - with an interest in cultural geography and nature - from North America, Asia,
Europe, and Australia respectively, fly to Johannesburg for a 10-day holiday. They visit
THREE World Heritage Sites located in South Africa.
On Day 1 the four cultural geographers and nature lovers meet up in Johannesburg, after
their respective inbound international flights and stay over, whilst observing the required
health protocols. From Johannesburg (Gauteng) they will fly to Durban (KwaZulu Natal) on
Day 2 and visit the iSimangaliso Wetland Park. From the town of St Lucia, they are
transported by road to Mpumalanga on Day 5 to the Barberton Makhonjwa Mountains. The
four friends will continue their journey to Limpopo on Day 8 and explore the Mapungubwe
Cultural Landscape. On Day 10 the group will then be transported back to Polokwane, in
Limpopo, and thereafter to Gauteng for their outbound return flights to their respective
countries of residence.
The basic itinerary for their 10-day tour follows:
World Heritage Sites Tour Itinerary
Day 1 Arrival at OR Tambo International Airport. Transfer to hotel. Overnight in Johannesburg.
Day 2 Morning flight to Durban. Drive to the Hluhluwe-iMfolozi Game Reserve. Spend the rest
of the day game viewing. Late afternoon drive to St Lucia. Overnight in St Lucia.
Day 3 Early morning Whale Watching Tour (November). Return mid-morning. Afternoon Boat
Cruise on the Lake St Lucia estuary (the mouth of a large river where sea tide and the
river meet). Overnight in St Lucia.
page 2 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
The ongoing river, marine (sea), and wind processes in the iSimangaliso Wetland Park have
created a variety of landforms, including coral reefs (a ridge of rock in the sea formed by the
growth of coral), long sandy beaches, coastal dunes (heaps of sand at the seashore), lake
systems (natural dams), swamps (wet muddy areas), and big areas of reed and papyrus
wetlands (water plants with long hollow stems). The interaction of iSimangaliso Wetland Park's
environmental diversity, with major floods and coastal storms and taking into consideration the
location between subtropical and tropical Africa, has resulted in an outstanding variety of
species. The different landforms and habitat types create beautiful scenery. The site contains
critical habitats for a range of species from Africa's marine (sea), wetland, and grassland
environments.
Day 4 Morning Bicycle Cultural Tour in iSimangaliso Wetland Park. Evening and late-night
Turtle Tour along the beachfront. Overnight in St Lucia.
Day 5 Road transfer to Barberton Makhonjwa Mountains. Late afternoon museum visit.
Overnight in Barberton.
Day 6 Full-day guided tour along the Barberton Makhonjwa Geo Trail. Overnight in Barberton.
The Barberton Makhonjwa Mountains with its ancient volcanic rocks is one of the world’s
oldest geological structures (physical substances that the earth is comprised of). This is of
great significance for a better understanding of the natural world. This World Heritage Site has
the best-preserved volcanic and sedimentary (solids deposited by water) rock which dates
back up to 3.6 million years. From this rock, it is possible to extract (take out or get) information
about early life including the earth’s surface conditions and meteorite impacts.
Day 7 Guided mining tour around Barberton. Overnight in Barberton.
Day 8 Drive to Mapungubwe National Park. Night game drive. Overnight in the Mapungubwe
National Park.
Day 9 Morning walk to the river viewing area. Heritage and Museum Tour of Mapungubwe
Cultural Landscape. Overnight in Mapungubwe National Park.
Mapungubwe Cultural Landscape is situated on the northern border of South Africa,
joining Zimbabwe and Botswana. It is an open savannah (wide grassland) landscape at the
confluence (area of joining) of the Limpopo and Shashe rivers. Mapungubwe developed
into the largest kingdom in the southern part of Africa before it was abandoned (left vacant)
in the 14th century. What is left are the almost untouched remains of the palace sites and
page 3 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
the adjoining settlement area and two earlier capital sites, which present a picture of the
development of social and political structures over some 400 years.
Day 10 Transfer by shuttle bus to Polokwane for a domestic flight to Johannesburg followed
by an international flight home.
Take note:
In Section 1 you will write a comprehensive day-by-day itinerary for the four friends using
the provided template and information annexures.
In Section 2 you will investigate social media platforms to advertise this tour as a
standard itinerary for a specific target market. You will be required to make a comparison
of available platforms and motivate your choice of social media platform.
SECTION 1: TOUR PLANS, ROUTE PLANNING AND COMPILING AN ITINERARY
You are planning the 10-day tour for the four friends in the scenario.
Use the itinerary template given in Annexure A to write a detailed 10-day
itinerary. The template may be re-drawn if you need more space.
You must plot the basic itinerary given above in the scenario onto the template
as the day-to-day planning.
Refer to Annexures B and C for the choices of accommodation, transport,
attractions, and activities to suit customers’ needs and preferences and
complete the relevant columns of Annexure A.
Their budget allows for 3-star accommodation. They prefer to stay in hotels,
guest houses, and some camping units.
•
Annexure B provides a list of graded accommodation establishments
(mainly from the TGCSA website and those collecting TOMSA tourism
levies) that suits their requirements.
•
Morning, afternoon and evening for each day must be indicated in the
column labelled ‘Time’. It is not necessary to indicate a specific time
e.g., 14:00.
•
Use one line (row) in the template per DAY.
page 4 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
•
Ensure that you indicate the transport required for each day as per the
activities. Note that some hotels have a shuttle service to transfer guests.
Refer to Annexure C for the choices of transport to suit each activity.
•
Study the Day 1 example in the template for guidance on how to add
more detail, such as the choice of accommodation, transport, etc. to the
basic itinerary.
•
Ensure that the attractions are indicated for each day. Take note that
there might be a day without a specific attraction planned.
•
List the activities for each day in bullet form one below the other.
•
Avoid including unnecessary detail when sourcing information from
the annexures. Ensure that the correct balance of detail is
maintained.
1.1
Compile the 10-day itinerary using the template, Annexure A.
The itinerary must include the following information for each of
the ten days:
• Day and time
(6)
• Activities
(6)
• Transport
(6)
• Accommodation
(6)
• Attractions
(6)
Total:
page 5 of 19
[30]
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
SECTION 2: SOCIAL MEDIA SKILLS
Read the information below.
After compiling the itinerary for the four friends, you decide to
market the 10-day tour as a standard itinerary on social media for
other travellers.
Investigate and compare the various social media platforms and
make an informed choice regarding the most suitable platform.
Read the information in your resource pack about social media platforms. (p.17-19)
Watch the following video about various social media platforms:
Video – https://m.facebook.com/watch/?v=236495024130152
A transcript (the words are typed out) can be read in Annexure D of the
resource pack if you are unable to watch the video.
2.1
After reading the information on the six social media platforms or
viewing the video, select TWO of the social media platforms to analyse
and compare. Redraw and complete the table on page 7. Use full
sentences.
It is suggested that you turn your page horizontally (landscape view) to
create space for the three columns.
page 6 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
Redraw and complete the table below in full sentences:
Name of selected
social media
platform
Column A
Usage and target
audience
Column B
Explain how the
itinerary or tour
can be best
marketed on this
platform
Column C
Identify possible
problems that may
be encountered
with opting for
this platform
(a)
(b)
(12)
2.2
Select ONE of the social media platforms in the comparative table in
Question 2.1.
Give a well-substantiated motivation why this ONE platform chosen will
be the best social media platform on which to advertise your 10-day
tour.
Total:
(2)
[14]
SECTION 3: SELF REFLECTION
Complete the following reflection questions:
3.1
Which of Section 1 or Section 2 did you like completing the most? Give
the reasons for your preference.
3.2
Which part of completing the Tourism Skills Assessment task did you
struggle with the most and why?
3.3
List the insights that completing this Tourism Skills Assessment task
brought to you.
page 7 of 19
Total:
[6]
GRAND TOTAL:
50
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
ASSESSMENT INSTRUMENT
TOURISM SKILLS ASSESSMENT TASK
Note: Each learner must receive his/her own copy of the assessment instrument.
Name of School:
Date:
Name of Learner:
Grade 12:
Name of Teacher:
Mark:
SECTION 1:
ROUTE PLANNING AND ITINERARY
Columns 1 and 2 (Day and Time)
Criteria
0
1-2
Completion
of the
columns
labeled ‘Day’
and ‘Time’ as
per
instructions
and the
teacher
marking
guideline
Six or more
errors with
regards to the
day and time
columns
indicating that
the basic
requirements
have not
been met
Column 3 (Activities)
Criteria
0
Completion
of the
activities as
per scenario,
information
annexures
and the
teacher
marking
guideline
Too many
activities
were left out,
incorrect, not
complete, or
too many
errors in
alignment to
the time
frames. Too
many details
were omitted
from the
annexures
More than
three errors
were made
with regards
to the day
and time
columns or
with the
alignment of
the time
frames with
the rest of
the columns.
[30]
3-4
5-6
Two or three
small errors
were made with
the indication of
the day or the
alignment of
time frames for
the morning,
afternoon, and
evening.
All 10 days
indicated
correctly, and all
10 days have
correctly
indicated and
aligned morning,
afternoon, and
evening time
frames, or a
single minor
error was made.
1-2
3-4
5-6
Many activities
were left out,
incorrect, not
complete, or
errors made in
having activities
aligned to the
three time
frames:
morning,
afternoon, and
evening. Some
details were
omitted from the
annexures.
Two or three
activities were
left out,
incorrect, not
complete or
small errors
made in having
activities
aligned to the
three time
frames:
morning,
afternoon, and
evening.
All activities per
day from
Day 2- Day 10
indicated, listed
in bullet form as
per example,
scenario,
information and
annexures, and
teacher marking
guideline.
Or a single
minor error was
made.
page 8 of 19
(6 marks)
T
M
(6 marks)
T
M
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
Column 4 (Transport)
Criteria
0
Completion
of the
transport
entries as
per scenario,
information
annexures
and the
teacher
marking
guideline
Too many
transport
entries were
left out,
incorrect,
incomplete,
or too many
errors in
matching the
activities.
Too many
details were
omitted from
the
annexures.
1-2
3-4
5-6
Many transport
entries were left
out, incorrect,
incomplete or
errors made in
matching the
required
activities. Some
details were
omitted from
annexures and
information
provided in the
task.
Two or three
transport
entries were
left out,
incorrect,
incomplete or
small errors
made in
matching the
required
activities.
All transport per
day from
Day 2- Day 10
indicated
correctly for all
activities as per
example,
scenario,
information
annexures, and
teacher marking
guideline.
Or a single minor
error was made.
Column 5 (Accommodation)
Criteria
0
Completion of
the
accommodation
establishments
as per scenario,
information
annexures and
the teacher
marking
guideline
Too many
accommodation
establishments
were left out,
incorrect,
incomplete, or
too many errors
in the names of
the
establishments.
Too many
details were
omitted from
the annexures
and information
provided in the
task.
Column 6 (Attractions)
Criteria
0
Completion
of the
attractions
as per
scenario,
information
annexures
and the
teacher
marking
guideline
Too many
attractions were
left out,
incorrect,
incomplete, or
too many errors
in the
attraction’s
names. Too
many details
were omitted
from the
annexures and
information
provided in the
task.
(6 marks)
T
M
(6 marks)
T
M
1-2
3-4
5-6
Many
accommodation
establishments
were left out,
incorrect,
incomplete or
errors made in
the name of the
establishment.
Some details
were omitted
from the
annexures and
information
provided in the
task.
Two or three
accommodation
establishments
were left out,
incorrect,
incomplete or
small errors
made in the
establishment’s
name.
All
accommodation
per day from
Day 2-Day 10
indicated and
correctly
chosen as per
example,
scenario,
information
annexures, and
teacher
marking
guideline.
Or a single
minor error was
made.
1-2
3-4
5-6
Many attractions
were left out,
incorrect,
incomplete, or
errors made in
the name of the
attraction. Some
details were
omitted from the
annexures and
information
provided in the
task.
Two or
three
attractions
were left
out,
incorrect,
incomplete
or small
errors made
in the
attraction’s
names.
All attractions
per day from
Day 2-Day 10
were indicated
and correctly
chosen as per
example,
scenario,
information
annexures, and
teacher marking
guidelines.
Or a single
minor error was
made.
(6 marks)
T
M
Total: 30
page 9 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
SECTION 2:
SOCIAL MEDIA SKILLS
2.1 Two Social Media Platforms Analysed
Column A:
Column B:
Usage and target
Explain how the
audience
itinerary or tour can
be best marketed on
this platform
The usage and the target
audience of the FIRST
social media platform are
correct.✓✓
The correct explanation of
how the 10-day itinerary or
tour can be advertised on
the FIRST social media
platform, links the itinerary
to the way advertising can
be done on the platform.✓✓
The usage and the target
audience of the SECOND
social media platform are
correct.✓✓
The correct explanation of
how the 10-day itinerary or
tour can be advertised on
the SECOND social media
platform links the itinerary to
the way advertising can be
done on the platform.✓✓
[14]
(12 marks)
T
M
Column C:
Identify possible
problems that may be
encountered with
opting for this
platform
Through critical thinking
possible problems were
identified when using the
FIRST social media platform
to advertise, linked to
information provided in the
resource, and further
insights.✓✓
Through critical thinking
possible problems were
identified when using the
SECOND social media
platform to advertise, linked
to information provided in
the resource, and further
insights.✓✓
2.2 Substantiated motivation of one social media platform
Criteria
0
1
A wellsubstantiated
motivation was
given why the
chosen social
media platform
will be the best
option on which
to advertise the
10-day tour.
Poor motivation was
given.
The social media
platform chosen is
not clear.
Average motivation
was given linked to
information from the
analysis.
2
(2 marks)
T
M
Insightful
motivation was
given, not only linked
to the comparative
table but
demonstrating a
deeper understanding
of the purpose of
advertising on social
media for own
enterprise.
Total: 14
page 10 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
SECTION 3:
SELF-REFLECTION QUESTIONS
[6]
Criteria
0
1-2
3-4
5-6
Complete
the THREE
selfreflection
questions
Unable to give
a preference
and reasons
for preference.
Unable to
indicate which
part they
struggled with.
Unable to list
personal
insights.
Able to give some
preference but no
reasons and able
to indicate some
parts they
struggled with.
Average or belowaverage personal
insights.
Able to give a
clear preference
with some
reasons and able
to indicate a fair
number of parts
they struggled
with.
Some good
personal insights
are given.
Well-written
preference with
reasons, clear
indications of all
the parts they
struggled with.
Excellent
personal insights.
T
Total:
GRAND TOTAL:
page 11 of 19
50
M
6
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
RESOURCE PACK - FOR USE WITH SECTION 1
ANNEXURE A
Day
Day 1
Time
Morning
Midday
Afternoon
Night
Activities
Transport
• Arrival in
• Arrival
South Africa
flight
• Transfer to
• Walk to
the hotel
the hotel
situated
• At leisure
at the
• Overnight in
airport
Johannesburg
at the hotel
page 12 of 19
Accommodation
City Lodge Hotel
at OR Tambo
Airport
Attractions
View
Johannesburg
from the air
just before the
airplane lands
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
ANNEXURE B
Mainly 3-star accommodation from the TGCSA website alphabetically arranged.
Barberton Manor Guest House*not on
City Lodge Hotel at OR Tambo Airport
the website
Location: Kempton Park, Gauteng
Location: Barberton, Mpumalanga
365 rooms near Africa’s busiest airport
A Sir Herbert Baker design was built in
provide business and leisure travellers
1927 for a goldmine director. The guest
accommodation with immediate access to
house has 3 rooms with either two single
the airport and Johannesburg. The hotel
or two double beds per room. It is located
has boardroom and conference facilities, a
in the historic part of the town Barberton,
fitness room, a deck with a pool, and a
which forms part of the Barberton
large commercial area with a coffee shop.
Makhonjwa Mountains World Heritage
Site.
Elephant Lake Hotel
Golden Gate Hotel and Chalets
Location: St Lucia Estuary, KZN
The Elephant Lake Hotel is located in the
iSimangaliso Wetland Park.
The hotel’s viewing deck is perfect for
sunsets or seeing hippos. 56 en-suite, airconditioned rooms with a private balcony
or patio are available. A large pool and a
restaurant (with free Wi-Fi) serve to cool
guests down or cater for their meals.
Location: Clarens, Free State
Nestled in the Maluti Mountains of the
north eastern Free State lies the Golden
Gate Hotel in the Golden Gate Highlands
National Park. The park gets its name from
the colours of gold made by the sun on the
park's sandstone cliffs. With 54 rooms, the
hotel is fully compliant regarding mobility
universal accessibility.
Le Grande Chateau Hotel
Leokwe Camp in Mapungubwe National
Park*not on the website
Location: Parys, Free State
Le Grand Chateau offers 20 en-suite
rooms in a relaxing atmosphere with air
conditioning, DSTV, and a coffee station.
Each room is named after a city in France
and the pictures in each room are from that
specific city.
Location: Mapungubwe, Limpopo
This is the main camp, 11km from the Main
Gate, in the spectacular sandstone hills.
The camp has 18 units, a swimming pool
and sundeck, as well as a central braai
area.
New Kings Hotel
Protea Hotel Umhlanga
Location: Sea Point, Cape Town
The New Kings Hotel has views of Lions
Head & Signal Hill (Table Mountain) on
one side and the Atlantic Ocean on the
other side. There are 42 designer rooms,
for corporate and leisure travellers. Close
to Cape Town beaches, the V&A
Waterfront, and the City Centre.
Location: Umhlanga Rocks, Durban
Most of the 120 rooms have sea views and
are stylishly furnished. Equipped semi selfcatering rooms, as well as facilities for
disabled guests, are available. The
accommodation offers satellite TV and
breathtaking sea views of the Indian
Ocean.
page 13 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
ANNEXURE C
Information on transport and some activities:
1. The hotel in Johannesburg is within walking distance of the airport terminal buildings.
2. Travel 211 km northwards from the King Shaka International Airport to the HluhluweiMfolozi Park in KwaZulu Natal for Big 5 viewing using a tour company – Mozee Tours.
The entry fee at the gate is the conservation fee of R240 per person per day for
international adult travellers and is discounted to 50% for South African ID or SADC
passport holders. After the game viewing drive, transfer with Mozee Tours to the hotel.
3. A shuttle can be pre-arranged in and around the town of St Lucia from the hotel
through Go Safaris. For the early morning Whale Watching Tour (R1450 per person),
the tourists must meet at the central booking office of Advantage Tours 30 minutes
before the time indicated on the pre-booked ticket. The booking office is located in the
town of St Lucia. The office must also be contacted two days before the tour in case of
changing weather and rough seas. As safety is very important, the impact of the
weather on the tour must be discussed with regard to postponement or refund options.
Duration of the tour is three hours. This includes a 30-minute journey to the boat
launch site on the beach with either a 4x4 vehicle or the Whale Train transport vehicle
from the booking office. After a high-energy surf launching of the boat through the
waves, the boat will be at sea for two hours for whale watching and viewing of other
marine life. On return, another 30-minute transfer back to the booking office in town
with the same vehicle options as with the initial journey. Shuttle service back to the
hotel.
4. The hotel’s in-house safari company, Go Safaris, offers a two-hour boat cruise on the
St Lucia Estuary (the mouth of a large river where sea tide and the river meet) and
Lake St Lucia at R200 per person where hippos and crocodiles can be seen in their
natural surroundings.
5. Shuttle service in the morning to St Lucia town offered by Go Safari for the St Lucia
Bicycle Tours and Rentals. Enjoy a three hour guided Bicycle Cultural Tour in the
iSimangaliso Wetland Park for R300 per person. Shuttle service back to the hotel after
the bicycle tour. Relax in preparation for the Turtle Tour after sunset.
6. In the evening a game ranger will collect the tourists from their hotel in St Lucia in an
open game drive safari vehicle for the 6-8-hour Turtle Tour. The trip through the
eastern shores area of the iSimangaliso Wetland Park via Cape Vidal journeys along
page 14 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
the beach for 28 km to Leven Point in search of nesting turtles (a sea reptile similar to
land tortoises that lay eggs) in mid-November. At Leven Point, a light dinner and
refreshments are served, before returning to Cape Vidal, and then to St Lucia and the
hotel. The tour price of R1350 per person includes all conservation levies (fees
charged for conservation), a light dinner, and refreshments. Note that the tour ends
after midnight and nocturnal (functioning at night) animals like leopards may be seen
along the way.
7. Take a 6-hour 522km road trip along the N2 and N17, in a luxury transfer vehicle
provided by the Lilizela award-winning Simeliza Tours, from the iSimagaliso Wetland
Park to the Barberton Makhonjwa Mountains. Upon arrival in Barberton, a lateafternoon pre-arranged visit to the local history museum in town is enjoyed for an
hour. This will give you an opportunity to stretch your legs after the journey and get
background information on the area. Buy a guidebook to the Geo-trail at the museum.
Continue to the accommodation in town.
8. A guide from Rocky Old Earth Tours will join the group of tourists on the Simeliza
Tours transport vehicle for a full day excursion and picnic lunch. You will explore the
38 km Barberton Makhonjwa Geo-trail with its ancient rock formations and 11 geosites and interpretation panels along the route that describe the different geological
elements (composition of the earth). The interpretation panels have braille labels for
the visually impaired.
9. Depart from the accommodation establishment with the Simeliza Tours transport
vehicle to Barberton Adventures to sign the required indemnity forms for the guided
mining tour. The first stop of the Simeliza Tours transport vehicle will be the historical
Clutha Mine for a one hour underground tour. Thereafter, travel to the second stop at
the Suid Kaap River for gold panning. The price of the guided mining tour is R520 per
person with group discounts and concessions available on request. Gumboots, a
shovel, and a pan are included in the tour price. Lunch at Diggers Retreat (at own
cost) or a pop-up lunch at a designated picnic spot next to the river at an additional
R150 per person can be pre-arranged. The morning tour times are 09:00-12:00.
10. From Barberton, travel by road with Vuntsi Shuttle Services to Mapungubwe National
Park (571km – 7 hours and 10 minutes). Guests staying at any of the park’s camps
need to check-in at the Main Gate reception area one hour before the gate closing
times. All gates close at 18:30. There are no filling stations or ATMs in the park and no
cell phone reception in any of the camps. Standard conservation fees for international
page 15 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
visitors of R240 per adult per day apply. Members of SANParks’ loyalty programme,
WILD, with proof of identity and their WILD card do not pay conservation fees on
arrival. After dinner, a guided night drive in a game viewing vehicle will give tourists a
unique experience for two hours from 19:30 at R318 per adult. A community fund
contribution of 1% will be added to the cost of all accommodation and activity
reservations.
11. Early morning walks to the confluence (where two rivers join) of the Shashe and
Limpopo rivers, which is also the point where three countries (South Africa, Botswana,
and Zimbabwe) on either side of the rivers meet. There are viewpoints overlooking this
unique feature. Experience the three hour Heritage and Museum Tour Package at
R298 per adult later in the day.
12. On the final day, Vuntsi Shuttle Services will transfer the group, after a late breakfast,
on a scenic drive to Polokwane International Airport for a domestic flight to OR Tambo
International Airport in Gauteng (R1199 per person) for their evening return flights.
page 16 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
RESOURCE PACK- FOR USE WITH SECTION 2
ANNEXURE D
Transcript of the Video
Are you seeing success with your social media advertising?
Marketing that matters (written on screen)
Hey, everybody, it’s me, Shana Haynie. Inbound Marketing Manager at Hearst Bay Area
and today we are going to talk about social media advertising.
In today's world, there's genuinely no business that can't benefit from a solid social media
advertising strategy.
However, many business owners still believe that social media ads don’t work and are too
overwhelmed to even get started.
So, in this quick video, I’m going to give you an advertising rundown on six popular social
media networks. So, you can decide which one might be the best fit for your business.
Ultimately if you don’t want to waste your budget on irrelevant eyeballs. You’ll want to
choose platforms where your target customers like to hang out. So, keep that in mind as
we go through each model/channel. Let’s jump in.
Social Media Ad Platforms: What you need to know
Facebook
Arguably the world’s largest social media platform,
69% of American adults have a Facebook profile, and more than half of online adults in
the U.S. aged 65 or over are now using the platform, making it a goldmine for advertisers
looking to reach an older audience.
Your Facebook ads can be set up to serve a number of goals like generating on-channel
engagements, driving website traffic, or collecting e-mail information.
And, you can use videos, photos, or simple texts as your ad content.
Instagram
Instagram currently has around 500 million daily users, and while it is owned by
Facebook, the audience skews a lot younger.
The largest age group on Instagram is individuals aged 13 to 17, with more than 70% of
these individuals active on the platform, followed closely by ages 18 to 29, with 67%.
Instagram revolves around photos, so the visuals in your ads are crucial here.
If your business is highly visual with an engaging offering, Instagram is a great way to
advertise.
page 17 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
Twitter
Twitter is a fast-paced network known for its short and punchy content.
As of 2019, Twitter had 330 million monthly active users.
24% of men and 21% of women use the platform, and the largest age group is individuals
aged 18 to 29.
If you’re looking to distribute a message targeted to a young group in a specific location,
you may consider investing in promoted tweets. Or, if you want to grow your following,
you can promote your account.
LinkedIn
LinkedIn provides a place for employees and potential employers to connect and currently
has more than 260 million monthly active users.
More than half of college-educated individuals use LinkedIn, and 49% of individuals
making more than $75,000 a year use the platform, making LinkedIn a great place to
reach a professional audience.
Ads can cost more on this channel than others though, so make sure that you have your
budget figured out before you begin testing.
Snapchat
Today, Snapchat sees around 210 million daily active users, most of whom are on the
younger side.
69% of kids aged 13-17 use Snapchat, as do 62% of adults between the ages of 18 and
29.
Advertisers can invest in attachment ads, which use videos or GIFs and appear between
users' Snapchat Stories, or Filter ads, which are sponsored filters that users can put with
their own content for decoration and personalization.
The majority of Snapchat users make less than $30,000 per year, so this channel is best
for brands that offer low dollar products targeting a young audience.
page 18 of 19
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task
TikTok
TikTok users create short videos featuring lip-syncing, dancing, and comedy bits, and the
platform currently has more than 800 million monthly active users,
41% of users are aged 16 to 24, and more than half of the apps’ audience is under the
age of 34.
TikTok advertising starts with Brand Takeover ads, where a brand will appear in images,
videos, or GIFs with a link to send users to that company’s landing page.
Since TikTok is relatively new and continually evolving, it's smart to keep a close eye on
the platform no matter what industry you are in.
As of now, brands targeting young audiences will do best, but TikTok could likely evolve
to attract older audiences, too.
Watch the following video about various social media platforms:
Video – https://m.facebook.com/watch/?v=236495024130152
A transcript (the words are typed out) can be read in Annexure D of the
resource pack if you are unable to watch the video.
For the learner with a hearing impairment: Subtitles on the video
For the learner with a visual impairment: Audio on the video as well
as the possibility that the transcript can be read at a slower pace.
page 19 of 19